馃攳
SOCIAL CAPITAL - The Secret To An Endless Stream Of Customers And Raving Fans - YouTube
Channel: Dan Lok
[2]
- I don't want you to just
watch and learn from me
[5]
and not any take action.
[8]
- Who is Danlok?
[11]
Danlok.
[22]
- Here's how most
entrepreneurs get customers.
[26]
Most entrepreneurs,
[27]
how many of you fish?
[28]
Any anyone fishes here, likes fishing?
[30]
Great, great.
[32]
Most entrepreneurs, what they do
[33]
they fish, they try to get customer,
[35]
they try to get leads,
[36]
they go online, they go to networking,
[38]
or they go to an event like this,
[39]
try to get deals, try
to get opportunities.
[43]
But sometimes they actually
[44]
they're fishing in the wrong lake,
[47]
they're fishing in the wrong spot.
[49]
The people they are looking for,
[51]
the customers, the clients
they are looking for,
[52]
they're actually not in their lake.
[55]
They're fishing the wrong place,
[56]
they're selling to the wrong market.
[57]
Is that possible?
[58]
Yes or no?
[59]
It's possible.
[61]
Or here's how they fish most of the time.
[64]
They fish with a spear.
[66]
So they look,
[68]
they look
[70]
and try to catch one, dam!
[74]
And they try to catch one, Oh!
[77]
Spend a lot of time hunting,
[80]
looking, right?
[81]
Or sometimes lead be better
they try to fish with like a
[85]
one fish hook
[88]
with no bait on.
[89]
Because whatever they're
selling is not very compelling.
[92]
So, you know what happens
[93]
when you fish with no bait?
[95]
Right?
[96]
It becomes, it's not a fishing
game, it's a sitting game.
[100]
You see for a long time,
[102]
right?
[103]
If you're a little bit
better, a little bit better,
[104]
you'll get a little bait.
[106]
What the fish likes to eat,
[107]
and then you catch a fish, right?
[108]
That's how most people do it.
[110]
Would you like to know how I do it?
[112]
- Yes.
[112]
- Here's how I fish
[117]
remember this,
[119]
I don't fish with a spear.
[122]
I want multiple fishing rods on a boat.
[127]
And I want hundreds of these boats.
[131]
I don't want to fish one at a
time because it's not efficient.
[133]
It is too slow.
[136]
Write it down.
[137]
Money loves speed.
[142]
It's easy to grow faster
than to grow slower
[146]
is easy to scale faster
than to scale slow.
[150]
I know it doesn't make sense.
[151]
I know it's kind of intuitive.
[152]
I'll prove to you.
[153]
Having followers on social media
[155]
is absolutely meaningless if
you can't convert that attention
[159]
into results or revenue.
[161]
Wouldn't it be nice if we can
just go to the bank and we say
[168]
I don't have a check today to deposit
[170]
but man I got a lot of
followers on Instagram.
[175]
Can I deposit some likes?
[179]
Wouldn't that be nice?
[181]
Right, if that's the case, damn!
[184]
It's just, I get $1 for
every like it would be great.
[186]
But is that how it works?
[190]
No.
[191]
Is it possible that you have people
[194]
who have huge followings on social media,
[196]
yet they don't generate a lot of revenue,
[198]
Yes or no?
[200]
It's possible.
[201]
Maybe it's not the right audience.
[202]
Maybe the way they are
approaching the audience
[205]
is not correct.
[208]
Say with me, please, as loud as you could.
[211]
Fame without fortune.
[213]
- Fame without fortune.
[215]
- Leads to frustration.
[217]
- Leads to frustration.
[218]
- One more time, fame without fortune.
[219]
- Fame without fortune.
[221]
- Leads to frustration.
[222]
- Leads to frustration.
[227]
- Being famous,
[228]
without being wealthy, is fucking dumb.
[233]
It is dumb.
[234]
I do not use social media for pleasure.
[239]
I use social media for purpose and profit
[243]
to impact millions
[245]
and to build my company
[247]
it's the only sane reason to be on it.
[252]
You shouldn't and I shouldn't
[254]
go to social media and seek validation.
[258]
Seek approval wouldn't be nice,
[261]
We get in the morning,
[262]
we have to like ourselves first
[263]
we look in the mirror
before people like us, yes?
[266]
- Yes.
[268]
- We got to like ourselves first,
[269]
we get an extra of like, that's good.
[270]
That's icing on the cake, that's nice.
[273]
But that's not why we do it.
[275]
The only sane reason to do
it is for purpose and profit,
[278]
income and impact,
that's what I believe in.
[282]
So I want you to think the
first part of the formula
[284]
which stands for SCS.
[287]
What does it stand for?
[288]
SC stands for social capital,
[292]
not social media,
[293]
social capital, and
there's a big difference.
[297]
There's a huge difference,
[299]
having a lot of followings, a lot of likes
[301]
and all these stuff, engagements
doesn't mean anything.
[305]
They're just social media followings.
[306]
What we want is as an entrepreneur
[308]
as a founder, we want social capital.
[311]
Would you like me to
show you the difference?
[313]
- Yes.
[314]
- Okay, good.
[314]
All right so let me demonstrate.
[318]
What is this?
[320]
Now I'm going to do something
very risky in a moment here.
[324]
Do not attempt this at home.
[327]
Okay?
[328]
It's been trained by professional
for many, many years.
[331]
Do not attempt this at home.
[333]
In a moment, I'm going
to turn on my phone.
[336]
And then I'm going to do a selfie video.
[339]
Now, when I do, I'm going to turn around
[342]
and I want you to make some noise.
[343]
Could you do that?
[344]
- Yes.
- Okay,
[345]
I'm just going to do a 30 second video.
[347]
And this video will be
posted on Instagram.
[349]
And I'm going to do an
offer right in front of you.
[353]
It's very risky.
[355]
It's very risky.
[359]
Are you ready?
[359]
- Yes.
[361]
- Am I ready?
[363]
Yes, I think so, okay, here we go.
[364]
All right.
[370]
Hey, this is Danlok coming
from Sydney, Australia.
[373]
I'm speaking at StartCon, the
largest business conference
[377]
its conference in Australia.
[379]
Check this out.
[384]
Wow, see the energy I want
to share something with you
[388]
imagine having the
ability to walk up stage
[391]
and present with confidence
[392]
and imagine having the skill
to close anyone, anytime
[397]
for any products or services.
[399]
You see the closers, the
students that I've trained
[402]
from all over the world.
[403]
We have produced over $34.2 billion
[407]
for companies and brands around the world
[410]
because of these skill sets.
[413]
And I want to share something
very special with you.
[415]
I've put together everything
that I have taught them
[418]
in a simple book called The
High Ticket Closing Black Book.
[423]
And students they pay anywhere
from 10,000 to $25,000
[427]
to learn the same secrets,
in this Black Book,
[430]
I want you to have a copy,
swipe up and get your copy today
[434]
now it is not going to be cheap.
[436]
It is not a $20 book,
[438]
but it's going to be a lot
cheaper than staying where you are
[440]
and not knowing how to sell.
[443]
So go ahead and swipe
up and with that said,
[446]
I got to go back to my keynote.
[455]
After conference,
[456]
I'm going to post this on Instagram.
[459]
That 45 second video, on average,
[461]
will generate about 3000, 5000
[464]
sometimes in good day $10,000 for me,
[469]
that's social capital,
[472]
it allows you to generate
money on demand out of
[478]
thin air
[481]
out of thin air, and I just did that
[483]
in front of you,
[484]
and thank you for your help.
[486]
No royalties though.
[487]
Thank you very much.
Most Recent Videos:
You can go back to the homepage right here: Homepage