How To Hire A Marketing Agency Without Wasting Money - YouTube

now this video only applies to the business owners out there because I'm

gonna be walking you through my method to hiring marketing agencies without

wasting any unnecessary money I'm gonna won't be walking you through kind of my

four steps from research to knowing my numbers to the questions to the

conversations I have with the marketing agencies I work with to help me take my

business to the next level revenue and profit wise stay tuned

Now I don't play around in my business I don't like losing money but and I don't like doing

a lot of work I don't have any employees that work for me I have zero employees

that work for me and we do three point four million dollars per year now to be

able to do that sort of numbers you have to have a lot of people that I mean even

though they're not my employees I need a lot of help and that's why I work with a

lot of different marketing agencies to help advertise my company manage other

aspects of all the stuff related to running a business here now the way I

start is I start everything with competitor research

I don't hire a company unless I know they're working with my competitor who's

more successful than me everything in my business is around knowing who my

competitors are that have bigger businesses than me and just ruthlessly

ruthlessly copying everything they do until I'm at the same level or better

than them part of that ruthless copying means I am figuring out what ad agencies

or what marketing agencies or what development agencies or what support

agencies my competitors are working with and the way I do that is pretty

old-school frankly I go I go to conferences and I go to meetups and I go

to industry events and I'm talking or just I'm talking on skype but I talk

with different people in the industry to figure out who's working with who I ask

people for recommendations who are you working with if I see somebody who has

some ads I like I say who working with to put those ads up now

running a business is the same as like affiliate marketing and affiliate

marketing you are you're basically copying you know the best way to do a

Philly 't marketing is to copy ads that are already working for somebody else

it's no different in business you can just simply find a business that you

like and copy as many aspects of it as you can or that you can afford it's not

difficult you can hire people's employees from them you can hire their

agencies from them you can do anything you can to to to get what whatever your

competitor is doing whatever relationships your competitor has

whatever media outlets or key figures that are in that company you can always

find a way to get some of that for yourself either by hiring the same

hiring the same agencies I found is the lowest hanging fruit to literally

stealing your competitors business so as I said I talk with a lot of my

competitors I do research one other way that I found with mediocre results is

actually looking up different ad agencies and seeing what you know seeing

who they post as client testimonials sometimes you'll see somebody post a

client you know a post a client testimonial and there'll be a they'll be

one of my competitors and then I'll try to work with that agency at least test

them out the next important thing in terms of hiring a marketing agency or a

freelance or whoever you're hiring to help your business is knowing your

numbers okay know what you're willing to spend with that freelancer or that

agency or that consultant know what numbers you need to back yourself into

now for my business I'm willing to spend up to twenty thousand dollars per market

engaging see I work with but again I'm only looking to work with a very

specific type of marketing agency and they need to have been working with one

of my competitors and produce results for them so that narrows the field a lot

but if I know my numbers I know I'll never lose money my risk tolerance in my

business is twenty thousand dollars it may be different in your business but I

stick very firmly to my risk tolerance in my business I'm willing to spend

twenty thousand dollars to test out a new

agency and then I will measure if I got results or if I didn't usually I either

lose a lot of money or I'll make a ton of money there's generally no in between

there's generally no judgment calls it's either A or B now before I work with an

agency I come prepared with a lot of questions okay you want to ask whoever

you're thinking of working with a lot of questions to see if they're a good fit

now the questions I ask people are these are some of the following questions I

asked them if they are doing the work themselves or if they were working with

contractors if they if the people they're working with our in-house

meaning in an office I asked the people if their employees first of all an

employee means they're working only for this person or if they're contractors

and if some if ad agency I'm hiring is working with contractors it means the

people they're working with can work for anyone

I give preference to people who are working with employees meaning that they

it means the agency has a stable business and they are working

exclusively with certain people that you know I wouldn't be able to work with

otherwise the other question I ask people is how much is their largest

clients spending with them per month or a variation of that is for non marketing

agencies is how what are the results that their largest client is getting

with them as a direct result of their work I want to know what the top level

of this agency is what the potential I have to gain from working with a

particular marketing agency now in my business the way I manage my business is

I only look at opportunities that can potentially double my business again I'm

not interested in working with a marketing agency who can make me an

extra hundred thousand dollars a month I'm only interested in working with

marketing agencies that can make me an extra half a million dollars per month

in gross revenue that's very important to me so that mean that narrows the

field and that means I'm only working with agencies in certain fields of

marketing now I also asked the agencies I'm working with what who are their

other clients that are similar to me again this is sort of a loaded

question because oftentimes I've already done my research

and I already know or have heard of that they are working with a similar client

to mine or one of my competitors I look to verify that information and see if

they actually named that they're working with a competitor of mine because that's

important to me again I want to work with people who are doing effective

advertising in the same field as me I don't like taking risks and I don't like

taking unnecessary risks other questions I ask are what is the role of the person

I'm talking to or what is the role of the owner of the agency are they doing

any hands-on work themselves or are they sort of just an account manager or am I

going to be handed off to an Account Manager and be working with other

employees I just like to have an idea of it doesn't matter to me whether or not

the person is you know that I'm talking to you know the salesperson or the owner

of the agency necessarily does the work but I like to have a clear idea of the

roles of everyone in the agency so I know who's doing the work and who's not

doing the work other questions to ask or the fee structure I usually leave that

to the end because people are kind of like iffy about the fee structure now

usually that you know the cost of working with somebody is like the

biggest factor that people are scared about for me cost is it's a very simple

decision for me it's either you know I'm I I come prepared

remember I'm coming to the table with a number in mind I know I'm willing to

tolerate up to spending up to $20,000 so as long as it's under that I say yes we

can do this if it's over that I say no I can't do this unless the cost is this

and I leave it at that it's very simple I like keeping my decision-making to

binary decisions I don't like having you know you know I didn't get a good enough

feeling or I did get a good enough feeling the way I do decision making is

just binary either it falls within my parameters or it doesn't and it makes

it makes life a lot easier for me that way the last but not least you know once

you've prepared your questions I gave you a couple have a conversation with

the agency that you're interested in hiring or the freelancer I guess you

could say if you're working with freelancers generally how I do

conversations as I say okay I like setting a structure or an agenda

to a conversation because otherwise when you're hiring somebody new the

conversations can ramble on I do I used to do this the same when I hired

employees I would say okay we you know let's let structure the conversation

this way I'll tell you a little bit about myself in my company and what our

goals are you tell me a little bit about your yourself your company and what you

know what what a good client looks like to you and then we will go then I'd like

to discuss you know some questions I have for you and how we can potentially

work together that's how I structure my conversations me you working together

and that tends to keep conversations from going on wild tangents that'll end

up wasting both people's time and wasting your time or another person's

time is just generally disrespectful so I hope this helps you out whether you're

looking to hire a marketing agency for your business or a freelance or a

consultant I hope my knowledge here helps you get a little better

understanding of how you might be able to approach hiring companies or

freelancers without wasting money now if so give this video a like or if you have

any questions for me or for ideas for future teaching topics post it in the

comments below if you'd like to learn a little bit more about what I do for a

living to make my income online I do what's called affiliate marketing and if

you subscribe to my channel you'll get a free course on how to do affiliate

marketing speak soon thanks for tuning in see you in my next video and make

sure to hit that notification icon as well to be updated about my future

videos