How To Compete in a Saturated Market with Physical Products? - YouTube

Well, hey there, what's up it Scott and today's brand building tip.

We're going to be talking all about how to compete in saturated markets and I'm talking

about markets like health and fitness or nutrition.

Those are some pretty saturated markets, but there is a way that you can do it and I'm

going to share with you an example of how one of my good friends is doing it right now.

Mr Ryan Lee once again, who's been at this game a very long time as built multiple multiple

businesses, some seven figure businesses and he's about to do it again and I want to share

with you exactly what he's doing and how he's doing it.

So this way here you can go ahead and implement this in your business, especially if you're

in a saturated area or a saturated market or niche or niche, however you want to say

it, but that's what I'm gonna be covering here today in this video.

So if you're ready, let's go ahead.

Let's get rocking and rolling.

Now.

It's funny that I just said let's get rocking and rolling because actually Ryan is about

my age.

I believe he is the same age, I'm 45 right now and he is, I think as well.

So we kind of grew up in the same era, right?

So like the same music we kind of were brought up with and all of that stuff.

So it's funny because that's kind of what he's done here and his product is a super

bar now.

His story is really interesting because the reason why he wanted to create this product

was because he had some health issues and he found that he couldn't find anything that

was really good for him and in his body type and what really satisfied him and also tasted

good.

So he said, you know what, I'm going to go ahead and create my own bar.

And He's also thinking, uh, I'm going to probably sell this, but it's pretty competitive.

How can I be different?

So after over a year I believe of planning and strategizing and really going through

like, how am I going to position myself differently?

He came out with something called rewind super bar.

All right, and this is his new brand rewind now.

I had him on my podcast not that long ago, I'll link that up in the description here

so you guys can check that out because it was before this bar was even launched and

he was talking about the production and all that stuff, but he just sent me this.

I haven't even opened these yet, so this is kind of a, an unboxing as well.

Um, but he, uh, he sent me this and I thought it was interesting because everything that

he's done is so unique and it's different and it will call out to a different part of

the market.

He's calling out to people like me and him in that age range, you know, maybe 45 to 55,

maybe 60.

But it's really funny because a lot of this stuff we can relate to.

This kind of looks like a boombox.

Now, if you don't know what a boombox is, that's definitely telling me that you're a

lot younger than me, but a boombox, you put it up on your shoulder and you'd walk down

the street.

You really thought you had something.

So this is basically the speakers and the speakers is talking about the different things

that are included into it.

We've got almond butter, spinach, Kale, everything, all the ingredients are in here, which is

pretty, pretty cool.

Seven grams of fiber per serving your one minute morning, uh, introducing the world's

first all in one super bar that'll have you moon walking out the door.

If you don't know what moonwalking is.

Michael Jackson, again, going back to our era, and I remember Michael Jackson, I think

it was on the music awards when he did the Moonwalk for the very first time and all of

us in school the next day.

I think I was in middle school at that time.

We're all trying to do the moonwalk and it's still something to this day, I think everyone

knows what the moonwalk is from Michael Jackson, but he incorporated that here.

So it really calls out to that part of the market.

Right now.

This might not call out to the 19 year olds and that's okay.

He's not going after that.

Part of the market is going after the people in the market that are his age.

I'm like me.

Okay.

So again, rewind.

We want to rewind a little bit so we can, you know, live longer, you know, because at

our age we're starting to think about that stuff.

At least I am, but it's really cool just to kind of look at the packaging.

He's got really good packaging here.

Yes.

Each rewind bar is filled with good stuff like spinach, Kale, almond butter gives all

the ingredients.

Again, no gluten, no artificial flavors, artificial colors, preservatives, filters, all of this

stuff, right?

So that, those are all the nutritional facts.

Um, so it's just branding is on point.

Really good packaging.

I really like it.

Here's the other cool thing.

He's got some really cool inserts in here.

Again, to let you know a little bit more about the brand.

Also gives you an opportunity here to get a free tee shirt with your next box of super

bars.

Want to free limited edition, rewind tee shirt with your next order of supervisors.

It's easy and free.

Just follow these three steps and step one, take a pic, holding the boom box of bars and

then to follow and tag us on Instagram at rewind today.

And then three use Hashtag rewind boombox with your pick, right?

That's it.

You'll receive your free t shirt with your next order of super bars.

All right, so why is he doing that?

Okay.

It's pretty clever and it's smart.

He's doing it so we can get people like me to take pictures and show that I'm using and

I'm eating.

So it's basically I'm endorsing the product.

We can all do this stuff guys.

And you can do this in your brand.

All right, this is really, really clever.

So Ryan, great job.

I'm on this here.

This is great because now we're getting pictures of people holding our bars.

Those are testimonials.

Those are customer endorsements, right?

Really smart.

The other thing is here and he's got a, you know, rewind again, three simple steps to

rewind the clock.

Congrats.

You're now done with all the other types of bars because the rewind superpower has everything

you need to jump and start your morning, uh, at just 140 calories and it goes through all

that stuff.

Again, here's the method of rewinding the clock.

It's a simple as one, two, three, when the morning starts, your day off on the right

foot with one rewind super bar and large glass of water first thing in the morning.

Okay.

To keep the momentum like a live, like the eighties, choose wholesome newt, a nutrient

dense foods, 80 percent of the time, Salads, lean proteins and 20 percent of the time go

crazy, right?

And then when the day reflect on what worked and what can be improved with your daily nutrition

and overall health at the end of each day, get yourself prepped for the next day planning

equal success.

So just some tips right about that, but it's really cool.

And then this is what he sent in here as well.

And I think this is brilliant.

A is where, whether it's me or anyone else.

Hi Scott.

Enjoy Ryan.

Now, he may not do this for everyone, but for people that he may feel could endorse,

um, he may have someone on his team do this or maybe not sign him, but do something like

this.

I've seen other companies on chewy.com is another one that does personalized stuff like

this, but this does really just it.

It just kinda shows you that there's people behind the company.

This is handwritten.

This is a Sharpie, whether it's Ryan or someone on his team.

Someone is, is there, and I think that's important to do.

All right, so the moment we've all been waiting for it, let me set that down.

We're going to open up this box together, so I'm going to go ahead and little lift tab

here.

Good packaging too, by the way, and we're going to go ahead and carefully rip that open

and rip that open and wildlife.

We've got the rewind super bar first time right here that I'm seeing this.

I might even take a bite of it while I'm here right now.

Let you know what I think.

So whether it's good or not, I'll let you know.

But really, really cool packaging.

So basically what you do here is a kind of inspect this package.

So what I'm going to do here is just inspect the packaging a little bit.

I like it again, tells everything that's in it, the all one bar packed with and it's got

all the ingredients.

It's got your calories on the front, all of that stuff.

Your nutritional facts.

So let's go ahead and open this baby up.

Let's take a look at it really as well.

It looks pretty good.

I've had plenty of protein bars and different nutritional bars before, so I'll let you know

on this one.

I actually, um, have bulletproofs aisle.

They have another great brand which is, is worth following.

What's.

Go ahead.

That's really good.

It's really good.

It almost has a little bit of, not a taste, but the feel of like a fig Newton or um, I'm

even a little bit of like a Brownie.

It's dense but yet soft and you don't need a thing.

I like about it.

I eat kind bars a lot with nuts and stuff.

This year is, they're finer so it doesn't feel like they're going to be that hard.

Sometimes.

Those kind bars are hard.

Take one more bite.

I'll finish this off the air, but it's really good and I can see eating this with a nice

tall of water like he says.

And then I almost guarantee that I'm going to feel full because the ingredients, a lot

of times when you put water in it, they start to expand, which makes you feel full, but

also it gives you all those nutrients that you, um, that you feel full longer and all

that stuff.

But anyway, this isn't about nutrition, really good product, good packaging, good inserts,

all of that stuff.

So I just want to give a thumbs up to Ryan and his team and uh, and let you guys know

if you guys want to check out Ryan's bars, I'm going to go ahead and drop the description

or the link in the description as well.

I'm not affiliated with re rewind, but um, I would be a great product.

Great people behind the brand.

And I think it's a great example on how you can compete in a saturated market by doing

good old fashioned like marketing as far as being a real person and connecting to a specific

part of the market.

Not everyone.

Don't think that you have to really address everyone's needs because everyone at different

ages or different demographics are different, right?

But we just have to go out there and find that narrow part of the market that we want

to serve and serve them well.

And Ryan has done that.

All right, so now what I want you to do is let me know, is there any brands out there

that you really think that their marketing is on point and their messaging is on point.

Drop it in the comments in this video.

So this way here we can share that because I think it's really, really important for

us to study other successful brands that are doing this type of marketing so we can model

it so we can add some of this stuff to our brands.

All right.

And I think if you do that, you are going to be able to compete in any market that you

want.

All right?

The other thing I want you to do is subscribe to this channel.

So this way here, you never miss another video like this and I get to connect with you every

single week.

All right, so subscribe to this youtube channel.

All right.

And as always, guys take care and take action and I will see you in the next video.

Go out there and make it happen.