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FAQ: What is Chargeback Representment? - YouTube
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presented by charge factories calm what
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is charge back represent meant when we
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talk about how to fight and win against
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chargebacks what are we really saying
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for the most part what we're referring
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to is a chargeback represent meant this
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is the part of the dispute process where
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the merchant has a chance to contest the
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charge back and convince the issuing
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bank to reverse it and give back the
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disputed funds
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it's called represent Monteux merchant
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is presenting the charge a second time
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understanding how chargeback represent
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'men fits within the overall dispute
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process is crucial to fighting back
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effectively to dispute a transaction and
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obtain a charge back card holders must
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give their issuing bank a reason why the
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charge back was invalid and they
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shouldn't have to pay it the issuer may
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ask some questions and try to dissuade
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card holders from filing the baseless
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dispute but in most cases the cardholder
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will receive a charge back if they
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demand one charge back represent
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monta帽茅s that the merchant does not
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agree with the card holders claims and
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does not want to accept the charge back
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upon receiving notice of the charge back
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they can submit the transaction again
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along with evidence that proves its
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validity this evidence is first received
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by the merchants acquiring bank who
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sends it back upstream to the issuing
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bank who makes a decision and notifies
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the merchants and the cardholder
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represent Minh tis the most important
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phase of the chargeback process for
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merchants there are many parties
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involved in the dispute it starts with a
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customer who raises a complaint with
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their issuing bank who contacts the
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acquiring Bank who notifies the
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merchants chargebacks encompass this
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entire process that flows from the
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customer through the banks to the
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merchant what happens if I ignore
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chargeback notifications
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merchants are obligated to respond to
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all chargeback notifications they
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receive they can either accept the
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charge back or they can respond by
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representing the transaction no response
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defaults to accepting the charge back
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but some card networks will find
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merchants who fail to submit any
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response at all the purpose of these
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fines is to motivate merchants to
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respond quickly speeding up the process
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so that the disputed funds aren't tied
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up in a provisional status for a long
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time when a merchant accepts the charge
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back the cardholder keeps the funds and
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the matter is settled the merchant loses
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the disputed amount and the goods the
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cardholder purchased and has to pay
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charge back fees they're charged back
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ratio also goes up which can affect
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their terms with their payment processor
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the card networks keep pushing for
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faster more streamlined dispute phases
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visa for example updated its chargeback
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rules in 2018 and imposed a 30-day time
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limit for merchants to respond to a
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dispute with chargeback represent minh
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type in mind that represent Minh tis not
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a tug of war between the merchants and
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the cardholder until one of them gives
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up the merchants must submit compelling
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documentary evidence along with the
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represent Minh tande if either party
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wishes to contest the matter beyond this
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point the dispute process moves into an
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entirely new phase that ultimately leads
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to arbitration from the card network
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when it comes to represent Monteux are
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all merchants the same merchants have
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the right to fight their charge backs
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and chargeback represent Mandir is the
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process through which they can do so
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successful represent Minh tis based on
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the evidence the merchant is able to
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present the right kind of compelling
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evidence can vary depending on what type
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of merchant is involved in the
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chargeback case for our purposes here
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there are three types of merchants
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one merchants who can offer physical
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goods for sale to merchants who offer
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digital goods like software or website
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subscriptions three merchants who offer
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digital services like online marketing
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or debt cancelling within these types
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especially the second there is also the
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variation of one-time sales and
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recurring sales as in a subscription
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that builds customers on a monthly basis
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each type of merchant has different
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forms of evidence to gather and present
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when fighting the chargeback but some
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evidence is applicable in every
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situation what constitutes compelling
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evidence for represent mminton the right
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kind of evidence to submit largely
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depends on the reason provided for the
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chargeback all chargebacks come with a
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reason code that spells out the
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cardholders justification for disputing
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the transaction the reason code will
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give merchants some direction in
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determining what kind of evidence to
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send along some card networks will
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include transaction modifiers within the
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reason code these should provide details
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about the chargeback which may be
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industry specific travel for example
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that can carry implications for what
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kind of evidence will be needed one
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thing that every chargeback represent
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men should include is a rebuttal letter
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that lays out the merchants case
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explaining why they are fighting the
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chargeback and what elements of the card
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holders claim will be refuted by the
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rest of the evidence provided rebuttal
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letters should be brief and to the point
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you must also provide a transaction
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record that shows the AVS and CVV
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information you collected matches the
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customer's payment credentials some
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issuers and card networks will reject
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your represent Minh right off the bat if
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you can't establish that you did your
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basic due diligence when the transaction
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was initially processed this alone can
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be sufficient to win against claims that
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card was used without proper
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authorization it's also a good idea to
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provide a copy of your sales terms and
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conditions highlighting or exerting the
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relevant parts if your customers have to
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check a box indicating that they have
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understood and agreed to abide by them
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when they place their order include a
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record of that too many card holders
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rush to file charge backs before they
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have attempted to work through the issue
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with their merchants which they are
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required to do copies of communications
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between the merchants and the customer
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may be relevant as well if they show
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that the merchant was in the process of
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making a good-faith effort to resolve
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whatever problems the customer was
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having you also have to provide copies
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of receipts or invoices especially if
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they contain special requests or
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instructions from the customer that
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related to the chargeback reason it can
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also be helpful to recover the customers
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past order history if that exists to
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show that the customer previously had no
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issue with similar or identical
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purchases with respect to the three
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merchant types mentioned earlier here
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are our specific documentation
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recommendations one physical goods
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merchants should provide an invoice that
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describes what product was purchased
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when and how it was shipped with
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tracking information included any
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refunds issued and copies of
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interactions between the customer and
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the merchants to digital goods merchants
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should provide documentation such as
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invoices IP logs internal data social
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media postings or anything else that
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proves that the customer made use of the
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software of subscription they purchased
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on charge backs against a recurring
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billing it may be helpful to attach
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receipts for previous Billings that the
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customer did not dispute to demonstrate
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that they accepted these charges in the
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past three digital services merchants
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may have a hard time furnishing proof
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than digital services like console
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patience have actually been used by
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customers who initiate chargebacks for
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these merchants it is important to
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obtain a written agreement either
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physically or electronically signed
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before providing services to a customer
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other than that the best evidence is
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relevant documentation such as invoices
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social media postings related to the
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receipt of your services IP logs etc
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less common types of chargebacks may
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require highly specific forms of
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evidence for example if an international
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customer claims that they were
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overcharged because an unfavorable
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exchange rate was used you may need to
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provide proof that they agreed to
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dynamic currency conversion what are the
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potential outcomes of chargeback
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represent meant
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once the represent Minh treaties the
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issuing bank they will review the
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evidence and make a decision they will
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typically notify your payment processor
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first and the merchant can find out the
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outcome from the payment processors
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online portal or by emailing or calling
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them if the bank decides in favor of the
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cardholder they keep their provisional
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payment for their disputed funds the
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merchant is out the funds products and
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fees if they decide in the merchants
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favor and transacted funds are returned
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to the merchant account the transacted
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funds are returned to the merchants
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account and the cardholder loses their
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provisional credit either way this
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brings the representant phase out of the
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dispute process to a close however
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represent Minh tis not always the end of
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the story customers and banks can pursue
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the chargeback further by pre
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arbitration stage your option at this
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point is to accept arbitration from the
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card network or provide new evidence the
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best way to avoid pre arbitration is to
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present the best most compelling
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evidence you can in the chargeback
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represent Minh trays if you lose your
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chargeback represent you can request
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arbitration yourself but there's a catch
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according to visas new rules whoever
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loses the case pays the fees for
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arbitration which can run as high as
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$500 previously the initiator of the
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chargeback was responsible for these
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fees but no longer we do not recommend
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collection agencies for recovering fees
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some of them act abusively and customers
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can complain to state and local
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authorities association with abusive
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collection agencies can hurt your
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business another option if the
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chargeback amount is over $500 is to
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have an attorney represent you a letter
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from the attorney can be enough to make
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some people decline to pursue a weak
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chargeback case if a merchant loses the
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charge back again after represent
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mminton indicator that they didn't
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submit the right evidence it may also
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mean that they're fighting the charge
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back they can't win charge backs that
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result from fraud or those caused by
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merchants errors cannot be beaten with
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truthful accurate evidence it's better
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for merchants to accept charge backs
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that they know to be valid and only
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invest time and effort into fighting
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friendly fraud charge backs where the
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cardholder is being dishonest what are
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the options for handling chargeback
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represent mint there are three real
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options merchants have when it comes to
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handling charge back represent one let
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it go accept the charge back as a cost
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of doing business for charge backs that
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have a legitimate basis this is usually
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the best approach it may also be
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acceptable if you get charged backs very
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infrequently to fight charge backs with
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an in-house team recommended if you have
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a high volume or high dollar amount
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charge backs the advantages are security
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and minimal costs but it can be
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difficult for an in-house team to keep
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up with all of the policy changes banks
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and card networks make to the chargeback
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process 3 hire a chargeback management
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company
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the right company will have a solid
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knowledge of the industry along with the
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tools and resources to effectively fight
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chargebacks
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and identify their root causes they will
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be available 24/7 and can provide useful
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suggestions reporting and insights that
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can help you identify your
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vulnerabilities and incur fewer
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chargebacks however they can be
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expensive and the wrong company can
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drain your money while providing little
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in the way of useful representation
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whether you ought to deal with
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chargebacks on your own or hire an
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outside company it is to your great
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benefit to understand exactly how
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represent 'men twerks as part of any
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sale you should be documenting and
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recording the information you will need
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to submit as compelling evidence if the
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sale later turns into a chargeback you
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must be conversant in your timeframes
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allowed for your responses the right
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form of evidence to submit for your
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specific business and the industry
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you're in and the meanings of any reason
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codes and transaction modifiers that may
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be applicable to you conclusion
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something to remember is that when you
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don't fight chargebacks you're
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essentially telling the bank that the
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card holders claims are true and valid
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accepting too many charge backs can give
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you a bad reputation with issuers and
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prejudiced them against you in future
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disputes it also allows friendly
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fraudsters to get away with theft by
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deception giving them positive
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reinforcement to repeat this harmful
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practice it is also true that
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ineffective chargeback represent mminton
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other words submitting the wrong kind of
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evidence or fighting unwinnable
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chargebacks can do you more harm than
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good don't tie up the bank's time and
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resources much less your own by
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representing with irrelevant or
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incomplete evidence the secret to
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maintaining a winning record against
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friendly fraud and other beatable
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chargebacks is to know what kind of
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evidence to submit
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how to craft a persuasive rebuttal
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letter and when to just accept a valid
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charge back to learn more visit
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chargeback dearest
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you
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