How Much Does SEO Cost? | Official SEO Price Guide (2020 Edition) - YouTube

'How much does SEO cost?' That can be a tough question to find a straight answer

for. So by the end of this video I'll tell you exactly what SEO costs, I'll

share 10 SEO red-flags agencies don't want you to know about, and I'll teach

you to tell the difference between Good SEO and Bad SEO. Because a successful

SEO campaign can deliver hundreds of extra leads each month and explosive ROI.

On top of that, SEO leads convert at an average of 750%

higher than traditional outbound leads. So if you want to grow your

business without overspending this is for you. By the end of this video you'll

know exactly what SEO costs and you'll know exactly how much to pay to get the

#1 spot on Google. Let's get right into it.

Hey guys I'm Alexander, Head of Copy and SEO expert here at Search It Local.

Before we go on, if you're new to this channel and you're interested in free,

simple, and practical marketing tips - make sure you hit subscribe and turn on

notifications down below, that way you'll receive every new video the moment they

land. Now one of the most common questions we're asked here at Search

It Local is - "How much should I pay for SEO?" but before we get to a dollar amount

let's start with the basics. SEO or 'Search Engine Optimization' is the

process of increasing your rankings on major search engines just like Google.

With increased rankings comes more visibility, more website traffic, and more

clicks. And with more clicks comes more leads and more sales. But as a business

owner you need to be sure that SEO will deliver ROI and put money back in your

pocket. So let's jump right into the numbers. There are over 3.5 billion

searches on Google every single day. That's a lot of interest in products

and services just like yours. In fact you've probably searched for a local

business too. To show you just how valuable it is to appear on Google let's

go over a couple of important stats. First off, 46% of all Google searches are for

a local business just like yours. And that number one spot on Google, they

receive over 31% of all clicks. When we take the top 10 results on Google that's

91.5% of all clicks. And the second page of Google...well

here's the bad news - 75% of people NEVER go there. So if your

business is on page number two, I'm sorry, but you're invisible. So now you know how

important it is to be on Google and get more calls, clicks and customers, let's

find out how much you have to pay to get to that valuable number one page. Which

means the next question we have to answer is "Why can't I pay for cheap SEO

and get results that way instead?" When it comes to SEO there are two types - Good

SEO and Bad SEO learning the difference between them can save you thousands of

dollars. So let's figure it out right now. This? This is Good SEO. Good SEO puts you

on the first page of Google. It increases your traffic, your clicks, and your

conversions. Good SEO costs at least $850 a month.

But keep in mind the more you pay the quick and you can expect to see results.

And this? This is Bad SEO. Bad SEO uses black hat tactics and spammy principles

to help you rank for keywords no one is searching for. Black-hat SEO can have you

penalized, removed from Google, and destroy your reputation. If your agency is

charging less than $850 a month there's a chance they're

using black-hat strategies to try and get you results. Imagine this...you find an

unbelievable deal on SEO for just $500 month. Sensing a bargain you

sign up on the spot and wait for your rankings to improve. And then you wait

and you wait and you wait. Nothing changes because cheap SEO cannot deliver

results. Now here's why - according to a recent study the average hourly range of

an SEO professional is somewhere between $80 and $200 an hour. Let's say

for argument's sake your SEO agency charges $100 an hour. For your $500

monthly spend that's just five hours of work. Five hours of work in the ENTIRE

month and then work grinds to a halt. Think of it this way...

what other occupations could possibly provide value for just five hours a

month? "Alright that's half the roof done I'll

be back next month to finish it off. In the meantime, I wouldn't

sit in the lounge room. Those clouds don't look great, could be rain on the

way". "Absolutely ma'am, absolutely fantastic choice, and for you? Oh no I'm

sorry that's my five hours done for the month. I do apologize. I'll pass this

through to the chef when I come back and you can expect your food in roughly 30

days, okay thank you thank you". "Nurse I'm all scrubbed up it's time to deliver this

baby! Is that the time?! I'm sorry that's my five hours done I'll see you next

month, just hold it in there". Here are 10 SEO red flags to watch out for. If your SEO

agency does any of the following it's time to start running. They don't rank

their own business for any keywords. They don't provide monthly reports. They're

not interested in contacting you. They can't provide case studies for previous

work they've done. They haven't worked in your niche before. Promotes link quantity

over quality. Buys backlinks. Quotes you the lowest price. They can't show a

proven ranking system. Or, they have terrible reviews. It's time to put a

dollar figure on SEO so let's talk about pricing. When it comes to SEO pricing

there are 3 common structures that you need to know about. #1 - Pay

For Performance SEO. Now this SEO pricing structure relies on a dynamic

pricing model that means you pay more for the rankings you get. While this may

sound appealing it's too easy to manipulate. Agencies can rank you

number one for keywords that no one is searching for and charge you thousands.

Think of it this way, what value is ranking number one if no one is

searching for your business? #2 - Hourly SEO. The average rate of an hourly

SEO professional is between $80 and $200 but here's the thing,

SEO takes time to see results. So while hourly SEO may sound appealing the cost

can quickly add up, ballooning to hundreds even thousands more than you

budgeted every single month. #3 - Monthly SEO. The average

cost for Monthly SEO is between $1,000 and $3,000. This

is the most popular pricing model when it comes to SEO. This way your SEO agency

isn't limited by time and can focus on getting you results and ROI. Best of all

there's accountability. Your SEO agency can't say they

didn't have enough time to deliver the results they promised so you're always

in control. There are 4 factors that you need to take into account to find

out how much to pay for SEO. #1 - the number of keywords you wish to rank

for. #2 - your current rankings for those keywords. #3 - the level of

competition for those keywords. And #4 - the amount of work required

to move you from where you are to where you need to go. Now it is tough to know

exactly how much you should spend on SEO without knowing everything about your

business, but an introductory offer around $850 a month is a great place to

start. Don't think you have to start spending two, three, four thousand a month

to see results. Start small and scale up if it works for you. At the same time

anything around $500 month is likely to do you more harm than good.

Remember, SEO is an investment not a cost. Don't fall into the common SEO traps the

majority of Australian business owners do. Do your research before you spend a

cent and that means asking for case studies, checking reviews, and finding out

your expected ROI. A little homework now can save you thousands down the line. So

there you have it - everything you need to know about the price of SEO in Australia.

And if you're still looking for more information we've created a FREE SEO

Price Guide for business owners just like you. Just click the link in the

description below to get your copy of the Official SEO Price Guide. It's 100%

free and 100% yours. Enjoy!