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Market Leader | Real Estate IDX Website | Price | Reviews - YouTube
Channel: Inbound Real Estate Marketing
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Good afternoon/ Good evening my name is
Robert Newman I am a real estate online
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marketing expert located in California.
Tonight what we are talking, today/
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tonight whatever time it is. What we're
talking about is Market Leader. this
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video is one in a series of videos where
I'm talking about providers that make
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real estate websites. This provider makes
a real estate website that is typically
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classified as a low-end IDX site. What do
I mean by that, that means that the site
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is usually not that fancy and what
you're going to do, is you're going to
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put in a search it's just Seattle. Let's
just do this. okay, and we're gonna get
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search results that's really mostly what
this site is good for. Right, you'd
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have to really work hard to see some
extra value out of this website. In other
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words what do I mean by that? Convert
leads, usually these very low end very
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low costs IDX systems don't generate you
much leads and they certainly don't do
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it without a lot of extra effort. So
let's talk about lead generation for a
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second as it relates to Market Leader.
Market Leader has a separate lead
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generation program that has nothing to
do with your website. What they will do
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is they will provide leads for you at
twenty to thirty dollars a lead and
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these leads will. So here's the product
real estate leads and what they'll
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do is they'll just give you a handful of
these. Now a quick addendum to these
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leads. I don't have any customers that I
know of that are using this service. I can
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tell you from experience that a, what's
called a direct advertising lead. That's
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a lead that's generated off a search
engine. So we do a search and you see
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these down here. These are ads, so that's
where our leads are coming from. So I'm just
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clicking on an ad then they're signing
up with the search platform or whatever
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mechanism Market Leader is using to
capture lead and that can't hand it off
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to you.
Direct advertising leads as opposed to
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informational leads. Like these are
information released long articles that
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really talk about the search query. okay,
a lot of information so these kinds of
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leads tend to be much better and the
numbers work something like this 1 in
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15 or 1 in 30. Somewhere between 15 and
30 of these types of leads to get a
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close. So my advice to anybody thinking
of using Market Leader's advertising
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program have three to six hundred
dollars that you can take a match to and
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set it on fire. If you have that, you
should go ahead and try Market Leader
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there's a lot of other sources where you
can spend money they're all equally as
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risky at that low of an amount. I know
it probably sounds like a lot but
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honestly direct advertising requires a
healthy budget. Any kind of real estate
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advertising really does. If you really
want to make sure that you're gonna get
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what's called a cyclical return. In other
words get yourself into a process or a
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loop where you can keep investing money
and keep seeing results and thus justify
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the advertising in the first place. Most
of the time I don't recommend that any
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realtor try direct advertising without
having a minimum of fifteen hundred
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dollars to spend, minimum and if you
don't have that you should be looking at
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other mechanisms to generate leads.
Alright, so another thing that I do when
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I'm doing a reviews on providers that
make real estate websites is I'm going
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ahead and I'm looking at them from an
SEO perspective. This is Market Leader,
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they've done pretty well. They've been in
business for damn near 20 years, they
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should be doing well at some point or
another somebody with some SEO
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experience actually got a hold of their
website. For the amount of years that
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they've been in business and for their
marketing position they have sold, Market
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Leader has sold for more money than any
other real estate software company has
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ever sold for. It was sold in, was
acquired by Zillow in 2013 for a hundred
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and seventy million dollars. Resold to
Constellation Software for 23 million.
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Constellation Software has a division
called Perseus and Perseus owns Z57
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and Zurple, So you're talking about the
same group of companies. Let's talk about
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that for a second so on top of a not
very inspiring website. All the companies
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that are owned by this group of
companies doesn't have a very inspiring
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reputation. I know of three companies and all of them have three and four stars
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and typically speaking with all three of
these companies you can use whatever
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mechanism that you want to sell their
services. They really don't seem to give
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a crap, to be honest. You can go on it.
Though I don't recommend that you take my
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word for it. If you're. for what it. You
should not be researching Market Leader
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unless you have a mentor or somebody
that is directly referred you to them
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and says that they will show you how to
make money. There are other solutions,
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other types of real estate websites of
the same, in the same category same
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pricing that have a hundred percent
better features which is probably why
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Market Leader is losing both market
share and value over time. One thing that
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Market Leader does have however and one
of the reasons it made it onto my top
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twenty list is it does have a lot of
customers. The fact that it's been around
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for so long. I've shown this a few
different ways but most web
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manufacturers or website providers
they have signatures on the sites that
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they've produced this one is powered by
Market Leader. So Market Leader is
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essentially saying they've got a CRM and
other tools. I haven't seen them, I have
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seen their tutorials for these tools and
they're all very bad I'm going to cover
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that in a second. So I don't have a great
deal of faith that with the tutorials
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being bad that the tools themselves are
very good nor do I have very much input
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from customers saying they're very good
and I did read about 50 of these, of the
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hundred or so reviews online and they
weren't very good either so I'm taking a
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large set of experience but I am a
big believer in you should collect your
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own data I'm just trying to point you in
the right direction but Market Leader is
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outclassed in every way. The only thing
they've got that other people don't have
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is a lot of customers they have close
to probably 13 to 15 thousand real
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estate websites online. One of the few. That makes them one of the bigger
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companies of this type. Agent Image is
larger and Placester is much larger
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with a few hundred thousand customers
and Placester by the way would be
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one of the places I'd take a serious
look at because for $80 or $90 a month
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Placester will make a much better website
for this. One that is unlocked for leads
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and give you a really good experience
with a wordpress platform as opposed to
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this customized platform that market
leader has used and most of the tools I
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don't think work that well anymore. Let's
get into that for a second market leader
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does have a YouTube channel that talks
and supposedly gives you training. So I
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went through it I watched five of the 12
available videos. They're so bad I can't
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even actually get through the rest of
them. So this is one of the their tips.
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They're telling you to be on your laptop
at open houses promote their monthly
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e-newsletter and use flyers at events.
Okay,
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if your a real estate agent and you don't
understand that you need to have a flyer
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at an open house, please find another
career. Use postcards to build businesses,
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how? how? Mailing to the, are we using
Geographic farming? Like what? Like link
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or code your business cards. I just,
this stuff is antiquated in addition
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right before this they're saying you
should be on your laptop linking
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into Facebook groups some of the Flyers
and that's not that that's such a bad
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strategy
it's just that these days any savvy
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online marketer, like the
marketers that are going to give you really
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good advice are going to tell you to
hire a virtual assistant to do all this
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repetitive digital promotion and send
traffic to your site that way. You can
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get a really good digital assistant for
three to five dollars an hour in the
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Philippines that speaks perfect English
that will do this all day long for you.
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You'll get hundreds or thousands of
visits and you'll spend a total of
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thirty dollars assuming that this is the
method that you wanted to go. So they're
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ridiculously out of date
and I don't yeah, I can't anyway
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sorry, I can't get to it. So ultimately my
my total advice on this is be be wary if
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there's a reason that you're going with
market leader maybe you've heard from
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your mentors mentor or something like oh
I used to make good money or I do make
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good money. There are certain real estate
professionals that have been using Market
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Leader for close to 20 years. If they're
gonna say I make great money doing this
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that isn't good for you. You need them to
show you specifically what tools they're
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using and how they're using them before
I would invest a single penny. That's
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what I would be before I'd invest one
single dime into market leader. Alright, I
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hope this was helpful thanks for tuning
in again my name is Robert Newman and I
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am the founder of inbound real estate
marketing or inbound REM. See you on the
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next video.
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