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#1 Skill Every Successful Entrepreneur Must Have - YouTube
Channel: Dan Lok
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- You know, what are some of
the specific skill sets then
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that a young entrepreneur should have
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that are most important for them to have
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to set themselves up for success?
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- The number one skill in business
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is the ability to sell.
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Period!.
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There's no relationship between
being good at what you do,
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and getting paid.
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There's a huge relationship
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between being good at what you do,
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being able to sell and getting paid.
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Some of the highest paid
people in the world,
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they're not the best at what they do.
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They're the best at selling what they do.
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As an entrepreneur, if I have a product
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I need to sell
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to the marketplace and why
did you buy my product?
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If I need a loan to go
to the, I go to the bank,
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I need to sell the banker
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why they should loan me the money
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to expand or to start my business?
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If I have vendors, I
need to sell my vendors,
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why don't you give me better terms.
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If I have employees, I
need to sell my employees
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why they should perform,
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why they should follow
me and follow my mission
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and go with where I see
the vision I wanna go.
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Your selling every day, period.
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That's our number one skill that we need.
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And yet, most entrepreneurs
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if you ask them so why
should I buy your thing?
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'Cause it's good.
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And then they go on and they
don't know anything about it.
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Not that it's not their fault.
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It's just they've never thought on how to
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not just beginner
entrepreneurs, by the way,
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because I advise consult
with so many entrepreneurs.
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I don't care,
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multimillion dollar 10,
20 million doesn't matter.
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I say tell me what you got.
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They can't articulate it.
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They can't sell it.
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That's a problem, right?
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If you can't even sell what
you do, then how do you,
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how do you get your people
to sell what you do?
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It's impossible.
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You should be the number one
salesperson for your company.
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Steve Jobs is a number
one salesperson for Apple.
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Period.
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When he was remember the iPhone back then?
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It is a product announcement,
yes, revolutionary.
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It's not a product announcement,
it is a sales presentation.
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He's selling the iPhone to
the world for the first time.
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Elon Musk,
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discipled have you seen
the Cybertruck, yeah.
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Elon well although, how many
have you seen the accidents?
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Right?
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Number one skill.
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And then afterwards, of
course, financial literacy,
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being able to refine in
financial statements, leadership,
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negotiation, marketing,
I could go on and on.
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But number one skill is sales.
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Does that make sense?
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- [Crowd] Yeah.
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- The problem is,
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when I say the word
sales what comes to mind?
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Door to door, what comes to mind?
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- [Audience] Stymie.
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- Stymie What else?
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- [ Audience] Snake oil.
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- Yes, snake oil used car salesman.
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So it is a number one skill that we need.
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And yet the minute we think
about sales, it's like,
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is there like a such a dirty word.
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I don't want to be a salesperson.
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I don't wanna sell anything.
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Well, sales equals income.
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When I hear someone, an entrepreneur,
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a startup entrepreneur, and they say,
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I don't wanna sell anything, you're broke.
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Guarantee, I don't wanna
sell it, you're broke,
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'cause that means you might as
well say I don't like income.
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It's no different if they
say I don't like income.
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Because here's my belief
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and you don't have to buy my belief.
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But I believe if you truly
believe in what you do,
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you're morally obligated to sell it.
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It is your duty to sell it.
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If I believe Vince,
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you should drink eight
glasses of water a day
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for your well being and I sell water,
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I need to convince you and sell you why
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to drink that eight
glasses of water a day.
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Now, although you might
say I don't have time.
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I don't I don't drink
it's too inconvenient.
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I have to go to the
bathroom too many times.
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I need to overcome those
objections and convince you,
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you should drink eight
glass of water day and
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my company provides the best water.
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The cleanest water and to make that sell.
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You may not even know you need it yet.
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But it's my job to educate
you why you need it.
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There's certainty and then
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you drink eight glasses of water
a day your health improves.
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That's the difference so,
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you can help anybody
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if you don't sell them.
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You can help them if you don't sell them.
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So sales is not a dirty word.
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It's actually to me one of the most
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noble professions in the world.
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That's why I train so many salespeople.
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It's a beautiful profession.
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Nothing happens until a sale is made.
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You're here because
someone sold you a ticket.
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You could stay home and watch Netflix.
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But someone saw you,
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Hey, you should be at the gala.
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I heard that maybe
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there's an interesting
person that's coming.
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I don't know if he's any good, but
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let's see what happens.
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I got nothing to do, you
know, Friday night anyway.
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But someone sold you a ticket,
so that's why you're here
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It is very simple.
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