Search Engine Optimization(SEO) क्या है? FREE Digital Marketing Course in Hindi - YouTube

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Today we will talk about SEO..whats that? SEO means Search Engine Optimization

Lets say Google,you are owner of Google so what will you demand?

That if some person search something on google he should get the best result

He should get the answer for his question

To make you understand I will start from beginning..there was yahoo..everyone used to search on yahoo

But gradually Google gained market share

They used their brain and made a strategy that we have to make our product simple

If you open yahoo you will get everything..ads,news,email and a small search box

And in Google maximum area is for search..come,search and you will get the results

Being in Google lets say I have searched a word say..best digital marketing company in new delhi

So which company should come at top? which is in real the best

So google has some algorithm which runs and check whether it is best or not

So keep watching this video,we will talk about this today..hello friends my name is Sahil Khanna and you are watching Intellectual Indies

So basically SEO is of 2 types : On Page and Off Page optimization

First lets talk about on page optimization

On page means what your website exactly has? If I look into it what will I get?

basically Google has its crawlers..what are they? basically when you register your website with google or link anywhere

So the crawler is like a virus which keeps on searching like which link..;ets say it has opened your fb page

there it saw a link named sahilkhanna.in

It will go there directly and there he will see sahilkhanna.in has this social handles so will go there automatically

It will go on spreading like this and a database will be created

This whole process is known as indexing

basically it is indexing each and every thing

Now lets say there is a site where they sell cars

And very popular site and you get good reviews of cars here

And there they have written that sahil khanna is the best who will tell you which car you should buy in this budget

From there they will get to know this is sahil and if they give my link too they will open and see okay thats sahil khanna

So like this if there are 10 sites which say that sahil khanna do this..then what will happen..authentication will increase

So they are doing it right..sahil khanna actually do like that

because google is a bot..dont know anything..it has algorithm which keeps on running..so being a digital marketer you have to understand your need

So one very important thing comes here keyword research

I will make a video on keyword reserch in detail..lets say you sell shoes in market

Now you made a ecommerce website where you sell same shoes..so what will you want?

Which type of customer land on your website? Who want vaseline? Lipstick? Who want shoes

If you search on google shoes..then what do you see? Different results

Here your website has a place to stand or not? Think logically

Can you compete with amazon or fliplart?

can you compete with jabong or any other big brand? no

So you have to think strategically like what you have to do

so you will go to keyword planner tool that comes under gogle adwords

There are many tools about which I will tell you in detail..so you will go there and search shoes

so there you will get do people actually search it in google?

shoes to buy..red shoes..blue shoes..etc etc

And you will also get to know amount of monthly searches

Additionally you will see ads,whenever you search anything on google on top you see 3 ads...that is basically paart of adwords

So you have to decide how much bidding you have to do to stand somewhere

If your shoes is making that much profit..then its profitable to do that..else no

Lets say there is a shoe which cost rs.450 and you are selling it for Rs 600

And if its bidding is worth 150 then why will yoou sell it online..on no profit and no loss?

If you wanat to gain market share you can do that but no..your logistics cost will add up too..this is only the marketing cost

And this is only for click.its not that if a person has clicked then he will buy it too

We will study this later CPC CPM..as we will go into this course..you will get to know about various terms

so main point is you have to do keyword research on which you have to do your positioning

You have decided that you have to target red bucle shoe

so when you are making website or doing anything on social media there you have to define red buckle shoes or best red buckle shoes or similar words

so whenever google will crawl it will find that okay we get red bucke shoes here

like this if 50 sites say this then google will say from here only we get red buckle shoes

so below the ads are part of seo..so you can stand there

There are many strategies..will talk about everything..so lets come back to on oage optiization

so the content for website..you have to make it on the keyword you researched..red buckle shoes

And always keep one thing in mind..content is the king

If your content is copy pasted from any other website..then google will catch that

So your authenticity will finish..after that you write anything..your site will not get ranked

Keep the content original and such that people get value addition by reading that

If I am making some video and you are not getting it..will you watch my next video? very less chances