What Does Off-Market Mean In Real Estate - YouTube

Channel: Epic Real Estate Investing

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So, what does off market mean in real聽estate and I really understand the
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question. Because with the way real estate聽 prices have gone recently everyone is kind聽聽
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of wondering where can they get a good deal?聽 Further, would you like to know how to find聽聽
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them and actually get one for yourself.聽 Well, I'm going to cover that right now. Let's go.
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So, I'm going to go over what the definition of聽 off-market real estate is. I'm going to go over聽聽
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the different types of off-market deals that you聽 can find and then I'm going to show you how to聽聽
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actually, find them, and then if it turns out to聽 be something you want to dive deeper into and聽聽
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you want some additional help. At the end, I'll show聽 you how to get it. In real estate really simply put聽聽
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off-market means the property is not聽 listed on market for sale. But there's two聽聽
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different sort of context that you're going to聽 want to pay attention to of which could result聽聽
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into two distinct meanings and but first let's聽 talk about why you should even care? The reason
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off-market properties are important and聽 something that you want to pay attention to聽聽
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is because you've got less competition there. When you actually find one you might just have one or
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two other buyers that you're going to compete聽 against or maybe none at all. Also, negotiations.聽聽
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They can become much more flexible and essentially聽 it really becomes in the buyer's favor. The power
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is a little bit more in your position and further,聽 as the buyer, you'll have an even greater hand if聽聽
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the seller is in some sort of distressed situation.聽 The burden of the sale will typically fall into聽聽
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the seller's lap and they have to kind of do what聽 they can to appeal to the buyer and as real estate聽聽
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investors you know when you go in and look at聽 a property that's in a distressed situation聽聽
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you know you're there to help. You're there to do聽the seller a favor. So, it's really in the seller's
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best interest to try and convince you the buyer聽 to buy the property as opposed to how most people聽聽
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will go about it where. The buyer goes in trying聽 to convince the seller to sell and consequently
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the seller will typically place fewer conditions聽 on that sale and all of these things can result聽聽
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into a signed contract that otherwise might not聽 have happened had that property been on market.
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So, if the buyer has a little bit of an advantage聽 in purchasing an off-market property why would聽聽
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the seller even choose to go this route? So, unless聽 it's a luxury pocket listing type of transaction聽聽
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the seller is probably not too interested in聽 getting top dollar. That may sound crazy but聽聽
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there are things more important to people than聽 getting top dollar like the speed of the sale聽聽
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they need to sell fast or the convenience of the聽 sale. Maybe they don't want people coming through聽聽
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their house on the weekends and they don't want to聽 go ahead and always have the house ready to show聽聽
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or what I find more times than not is sellers are聽 more interested in the certainty of the sale. They聽聽
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actually want it to close and oftentimes that is聽 more important to them than getting top dollar.
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Now, there are really just three reasons why a property聽 would be considered off-market. The first one is聽聽
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the seller might have previously had the property聽 for sale and for one reason or other removed it聽聽
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from the market and so they're no longer accepting聽 or reviewing offers. If you've been shopping online聽聽
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like a Zillow or a Redfin or a Trulia, you may have聽 seen a house here there that said it was actually聽聽
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off-market. Well, that's what it means most of the聽 time and you might see additional labels attached聽聽
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to those properties that are off-market like sale聽 pending or contingent. So, when a property is marked聽聽
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pending what that means it's under contract聽 and likely all of those contingencies or聽聽
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the conditions that were given to the buyer聽 they've all been met. Now, this could be still an聽聽
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opportunity for a purchase for yourself you'll聽 have to pay attention and follow up with the聽聽
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property. Because not every single property will聽 close when it's pending and it will come back on聽聽
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market sometimes. Contingent properties are still聽active listings technically but they are under聽聽
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contract and the buyer is going through their due聽 diligence process. Now, that's another area that you聽聽
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may want to watch because if something comes up in聽their due diligence process that they don't like聽聽
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it might be reason for them to cancel the contract聽 and that property will go back on market as active聽聽
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and that could be an opportunity for you. Something聽 that everyone else kind of gave up on because they聽聽
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thought it was already sold because you followed聽 up that could turn into a great deal for yourself.聽聽
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Another label that you may see is temporary off聽 market and there are a few reasons that a property聽聽
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might be just temporarily off-market. First is the聽 property might have been on the market for a while聽聽
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and it hasn't sold and the seller they just want聽 to take a break. Two, the seller may be traveling聽聽
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and doesn't want anyone in their house doesn't聽 want it being shown while they're not home.
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Three, the seller might be making repairs to聽the property and getting it ready to sell聽聽
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and they don't want people coming through the聽 house before it's finished. They don't want people聽聽
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potentially getting hurt with construction聽 going on that's another reason or four maybe聽聽
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the seller has house guests and they don't want聽 to be interrupted and you'll see this frequently聽聽
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during the holidays or during the summer months.聽 The second reason a property might be considered聽聽
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off-market is because it's classified. Meaning,聽 it's a pocket listing. A pocket listing is where聽聽
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a seller will employ a real estate agent to sell聽 their property but they want them to sell the聽聽
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property privately and agents will typically聽 market these properties as office exclusives聽聽
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to their more preferred clients. You'll see this a聽 lot in the luxury home market and they may share聽聽
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these pocket listings with a small network of聽 their closest friends their associates in the real聽聽
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estate industry. Once an exclusive process these聽 pocket listings they've become a lot more common.聽聽
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It's actually become so common that the national聽 association of realtors now has a policy that聽聽
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these types of listings these pocket listings can聽 only be promoted within their own office. The third聽聽
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reason a property might be considered off-market聽 is because it's being sold at auction which is聽聽
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technically not on market. You need to know about聽 these auctions to go and get access to these types聽聽
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of properties and the reason a property might end聽 up as an auction could be one, as the seller has聽聽
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fallen behind on their payments and now it's in聽 default and the bank wants it back. Two, they've聽聽
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stopped or failed to make their property tax聽 payments and so now the city or the county聽聽
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is taking that property back or third, it could be聽 some sort of you know mischievous or indiscretion聽聽
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that the seller has been involved in and in other聽 words a crime and the US marshals are now seizing聽聽
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the property. The fourth reason a property might聽 be categorized as off-market is because it's聽聽
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just flat out not for sale and this is typically聽 where real estate investors play myself and my聽聽
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students included and you'll find typically zero聽 competition here at all and really kind of where聽聽
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the best deals can be found if you know how to聽 go out and reach out to those sellers. So, before聽聽
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I break down how to find these off-market deals.聽 If this already kind of has your wheels turning聽聽
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and you really take your real estate investing聽 seriously let me know by clicking the subscribe聽聽
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button. Because I post stuff like this each and聽 every week that can really help you level up your聽聽
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real estate investing. So, now let's talk about聽 how to find these deals now that you know what聽聽
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they are and I want to start with the properties聽 that are listed on the multiple listing service聽聽
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and this is the MLS. This is what the real estate聽 agents use to serve their clients where they help聽聽
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their clients buy properties where they help their聽 clients sell properties and if you have access to聽聽
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the multiple listing service then you probably聽 already know this. If you don't, you're going to聽聽
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want to connect with a real estate agent and they聽 can give you access and you can work together.
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But what you'll do is you'll search the multiple聽 listing service and in the little category you can聽聽
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define what status you're looking for and if we're聽 looking for off-market properties you can look for聽聽
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contingency properties, you can look for pending聽 sales, and what you do is you make a list of those聽聽
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properties and then you just kind of check up on聽 them on a daily basis or every other day or so聽聽
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to see if any of those should fall out of contract聽 so you can be first in line to take advantage of聽聽
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those opportunities. If you don't have access to聽 the multiple listing service you could look to聽聽
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a website like a Zillow or like a Redfin or like聽 a Trulia and you can search there as well and you聽聽
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will find pending sales you will find off-market聽 properties as recently as just yesterday when I聽聽
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looked it was there. Now, they have a tendency to聽 change their websites all the time so it might聽聽
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not be as simple as that but you just have to be聽 a little bit more intuitive be do a little bit of聽聽
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investigating look around a little bit and you'll聽 be able to figure it out. Now, let's talk about how聽聽
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to find the pocket listings and those are going聽 to be directly from a real estate agent. So, you're聽聽
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going to have to connect with a real estate agent聽 to really get any sort of substantial access to聽聽
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these types of properties. However, not every real聽 estate agent will have access to these off-market聽聽
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properties. Experienced agents are most likely聽 to have access to these properties and a network聽聽
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in place of other experienced agents that will聽 have these pocket listings as opposed to someone聽聽
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that just got their license. Now, one thing to聽 mention when working with real estate agents聽聽
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you kind of have to understand how they view or聽 what their perception is of real estate investors聽聽
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for the most part. They certainly have their custom聽 clientele that they work with over and over and聽聽
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over again. But for the most part they look at聽 the entire real estate investing community or
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real estate investors in a very specific way and聽 it's not really in a good way. You see, they hold聽聽
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open houses on the weekends and there will be聽 a time where I don't know two three four on any聽聽
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given day real estate investors will come in and聽 ask that real estate agent, "Hey, you got any deals?",聽聽
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and they get that question all the time and聽 they come in and they say, "I'm just looking for聽聽
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something that pencils. I'm looking for something聽 that makes sense", they're very vague with their聽聽
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criteria and real estate agents they just kind of聽 roll their eyes in the back of their head because聽聽
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they know it's probably not going to amount to聽 much. Because most of those real estate investors
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do waste their time. So, understand, if you're聽 reaching out to a real estate agent for the聽聽
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first time that is their perception of you聽 already. So, be patient with them and explain聽聽
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to them specifically what you're looking for聽 and how you plan to purchase and who you plan聽聽
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on representing you and you're going to get a聽 lot more cooperation. The best thing you can do聽聽
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when you connect with a real estate agent is聽 when they bring you an opportunity is for you聽聽
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to follow through. Because if you follow-through聽 that means they get compensated. At the end of the聽聽
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day that's what real estate agents care about聽 most. They care about the commission. They care聽聽
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about frequent commission. They care about easy聽 commission. They care about for sure commission聽聽
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and if you represent that to them that could be聽 a great source of these pocket listings for you.
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One last place where you can find these pocket聽 listings and this is rather new they have pocket聽聽
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listing services. You can find pocket listings聽 on various websites such as homefinder.com聽聽
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auction.com. They are great sources of properties聽 on realtytrac you can find your foreclosures聽聽
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there and don't forget Craigslist. It's kind of a聽 necessary evil but there are deals found on there聽聽
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each and every single day and also, try going to聽 usmarshals.gov. Every once in a while you'll find聽聽
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some great opportunities there too. Now, another way聽 to find off-market deals is to contract property聽聽
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owners directly. Those that don't necessarily have聽their property for sale at all. Now, this is how聽聽
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I've purchased most of my properties and it's how聽 I teach my students how to do it as well and what聽聽
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we're looking for are property owners with signs聽 or symptoms of distress like personal distress,聽聽
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financial distress, or maybe the property itself聽 is in some sort of distress, and then we'll contact聽聽
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them through a number of means like maybe via聽 direct mail, maybe knocking on their door, or just聽聽
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the good old-fashioned telephone. We'll also mark聽 it in a way that attracts distressed sellers to聽聽
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us and we can do that in a number of ways. Anywhere聽 that you can market or advertise is a great way to聽聽
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attract these sellers to call you for help. You聽 know that might happen through those little ugly聽聽
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yellow signs that you've seen in your neighborhood聽 it says, "We buy houses", you see those everywhere聽聽
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because they work it's a great way to contact and聽 find off-market sellers off-market deals. We can聽聽
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also use social media, we can use google ads, and聽 classifieds both online and off and really there's聽聽
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an unlimited number of ways that you can do聽 this. Wherever there's marketing. Wherever there's聽聽
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advertising that's a potential opportunity for聽 you to place your message in front of distressed聽聽
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sellers. Now, contacting sellers it can sometimes聽 be slow going at first but with persistence聽聽
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and consistency it can snowball into an abundance聽 of real estate opportunity for you. So, be patient聽聽
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because you'll talk to sellers who might not want聽 to sell now but if you're patient and you stay in聽聽
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touch when they are ready to sell they're going聽 to contact the person that they remember. So you聽聽
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want to stay at top of mind and you continue to do聽 that with your marketing. Now, another strategy to聽聽
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contact these types of sellers that might be more聽 ready to sell than not is to go through the public聽聽
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records and kind of evaluate their situation and聽 see if they're in a position where you know they聽聽
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probably actually need to sell or very at least聽 should sell and what I'm actually referring to聽聽
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are properties that are in pre-foreclosure聽 or properties that have been issued a notice聽聽
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of default. You see, these are public records and聽 this is a sign a symptom that there might be some聽聽
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sort of financial distress there because what it聽 says is they have fallen behind on their mortgage聽聽
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payments and either they're going to catch up or聽 they are not and if they are not you want to be聽聽
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there to help them out before the bank actually聽 takes the property back and you should also聽聽
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monitor eviction records because evictions can聽 be costly. They can be time-consuming. They can be聽聽
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very frustrating for landlords and this might聽 be an opportunity to reach out to a landlord聽聽
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when they've absolutely had it and they're聽 ready to sell. So, if you'd like to get started聽聽
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looking for off-market deals what I've done is聽 I've put together a short free training for you聽聽
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and you can go ahead and access that free training聽 at maxfreetraining.com. Now, you can type that in聽聽
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your browser directly or for your convenience I've also, put a link in the description for you below聽聽
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and if I don't see you there I will see聽 you next time. Thanks for watching, take care.