Buying Online Real Estate Leads - The Truth About Zillow leads - YouTube

What's up everyone!

It's me Chastin J. Miles; your Dallas Texas real estate agent for Rogers Healy and Associates

and each week I bring it to you real, giving you the reality of what it's like working

in the real estate industry.

This week I want to talk to you about ''buying online leads''.

This is a topic that I know you're going to love, so stay tuned.

The first thing when it comes to buying leads whether they're from a website or someone

just randomly called you on the phone promising to bring you some business, is that you want

to make sure that you're a closer.

I'm not saying that most of these services don’t work, but you still have to be a real

estate agent and you have to know how to close people over the phone.

These are going to be internet leads coming to you and so you need to know how to be a

top salesman to convert those leads over to clients of yours.

Something that I see a lot of agents do; they will get in a lead call or they will get someone

to fill out one of their forms on the website and they will call them and the people will

say; we're already working with an agent or no, we don't need your help and they will

just hang up the phone and say okay thank you.

But you need to know how to be a closer, you need to know how to ask the right questions

and convert them over to at least having a meeting with you.

You need to know how to say; well what had you on the website?

Since you're not looking to purchase a home or you're looking for somebody else, what

were you really doing and I see that you filled out the form so I take it that you're looking

for something and you need to ask those right questions to discover what their motivation

is.

Once you figure out how to do that, half the battle is done.

You want to get those people in front of you, but it's not as easy as you think it may be.

You need to take some sales training or take some closing techniques or something out there

to make you a closer.

When it comes to actually paying for leads and buying leads; I'm going to let you know,

these can be quite expensive especially if you don’t know what you’re doing.

Most of these services out there, they're going to start at a minimum of $250 a month

and they'll go up.

And here's how they typically tend to work; a lot of the websites out there, I'm not going

to name any names, but a lot of these popular websites out there; what they do is they want

to charge you per impression and this is a term that you might want to write down and

look up if you're not quite sure what it means, but essentially they're going to charge you

or they're going to sell you a package that's going to guarantee your face or your profile,

I've seen it amount of times.

They may say $250 or $300 for 2000 impressions, which means you're going to get charged $200

for 2,000 times that your face is shown.

This doesn’t guarantee that the people are going to click on your face or that you're

going to get in these leads, it's just being charged to you every time your face is shown.

Some services out there, they're going to charge you per click; so they'll say every

time somebody clicks on your profile that's when we're going to charge you and they'll

sell you a package with a certain number of clicks.

I like doing that versus the impressions, because at least I'll know that people are

clicking on my profile or they're clicking on my website and it's probably something

on my end that I need to fix to make the difference in why they're not converting over to a client

or why they're not filling out the actual form, those are the two things you need to

look for.

A lot of these services out there, they like to charge per zip code; so certain zip codes

are going to be more high-priced than other ZIP Codes.

What I’ve learned in my experience to this is; don’t necessarily go for the zip code

with the most expensive homes.

I've kind of found with those clients the ones that are looking in the million-dollar

property range and up, they're not looking on these websites to find their next home.

Before you choose a zip code, do some research on your end.

Open up your MLS and really do some research.

Look at what the zip codes are that people are buying the most homes in, it could be

at a price of $150,000 or $200,000.

You want to look at those price-points, because there are maybe a lot of activity in there

and I will tell you that those are the buyers that are looking on these real estate websites

for homes, so it will probably be a lot better if you choose a lower price-point zip code

if you decide to do this.

Still look at what the activity is, look at who has the most listings, how many transactions

are being closed, their zip codes, how often they're being closed, meaning the days on

market.

That's the information that you need to know so that you can really make a good decision

when it comes to purchasing a zip code from one of these lead services.

Something that I always like to tell people is that most of these services out there,

they're going to put you in a contract, because they want like 6 months or 1-2 years commitment,

so just be prepared to put that money up if you are going to do one of these.

I believe that there are so many ways to generate leads organically; cold calling, social media

and stuff like that, but if you choose to go down the route the way you're going to

pay a website, make sure that you ask the right questions.

Some questions that I want to tell you to ask aside from is it per impression or per

click, but ask are you going to be the only agent featured on the listings in that zip

code.

Ask how many other agents are going to be on that page.

I know some websites out there, they're going to put you up against maybe 3 or 4 other agents

and the client just pretty much picks what agent they want to get contacted by.

These are questions that you want to make sure that you ask.

I just really don't want you to spend a lot of money on this and not get any results.

I did that very earlier on in my career, because I didn't know what I was doing.

I didn't know how to be a closer, I didn't choose the right zip codes, I mean I didn't

know a lot, so that's the big reason why I want to make this video to just let you know

ask the right questions, make sure you have some closing techniques ready.

Make sure that you answer your phone and make sure that you can afford it.

None of these sources are going to make you a super-agent or they're going to make you

rich, I believe that they are just a supplement to what you're already doing or to where you're

already getting leads from.

I hope this information is being helpful, if you've tried in these websites or if you've

subscribed to any lead sources, comment below and tell me how they were, I'd love to keep

this conversation going.

If you found this information helpful as always, please give me thumbs up and I'll keep making

more videos like this.

And if you haven't subscribed to my channel, I release video weekly, so just subscribe,

what are you waiting on?

I'm here every week to give you the truth and the real about what it's like working

in the real estate industry, so until next time I'm Chastin J. Miles and I'll talk to

you soon.