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Hello my Name Is
聽 Alex Calderon
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In this program of "I company" we will learn to analyze some interesting factors before opening a company
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That is, many times we start a business
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Without having the slightest idea about what we are going to face
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We must observe for example what is the bargaining power of customers
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What is the bargaining power of suppliers
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We are going to learn from what we should evaluate about the potential of new customers
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For this we will use a model
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Of the Harvard Business School, Michael Porter
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About his model of the five forces
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Well, the michael porter model offers the analysis of five forces
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And we can analyze them here, we can see the level of intensity
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Of the competition, the power that can have the suppliers of an industrial sector
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We can observe the power that customers can have in an industrial sector
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We can see the power that substitute products can have and how it can affect that industrial sector
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And we can see the potential for new competition
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So let's analyze each one of them
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We will see the first level of intensity of competition
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When we talk about the intensity of competition we refer
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How much competition exists in an industrial sector
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What is an industrial sector?
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Is a group of companies that sell substitute products to each other
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We must see how much competition we are going to face
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Ie high or low competition can be observed
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To see what possibilities we have of success in the market
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We must also observe the level of growth of the industrial sector
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Or the level of market growth
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If we are likely to be able to take advantage of a piece of cake from that market share for my company
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If the industrial sector is slow, it will be more difficult to face the competition
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Because there will be a much more intense luca
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I must also observe whether the products sold by the competition are standardized
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Means that they are little differentiated
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And when competition is based on standardized products
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Competition will be based solely on a price war
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And as a company I do not want to be able to face the price war
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Before a greater competition that can handle better economies
