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Kajabi: Why you NEED Kajabi in your business - Day 1 of 31 With Kajabi - YouTube
Channel: Graham Cochrane
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hey friend graham cochran here seven
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figure business owner
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and fanatical user of the online
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business platform
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kajabi in this video series i'm going to
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walk you through over 31 days
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how to do everything you need to do
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inside of kajabi
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from launching products to sending
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marketing emails to creating webinars
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to scaling and automating your online
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business so you make more
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while working less it's all here
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now if you don't already have kajabi
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you're in luck i want to get you access
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to a 14-day
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free trial using my link
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grahamcochran.com
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kajabi but not just the free trial
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because you can get that anywhere i want
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to give you
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two free mini courses just by signing up
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with my link
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one you'll get the moment you join
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called ready set kajabi
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which walks you through hand in hand how
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to launch your business with kajabi
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including some of my best
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ninja marketing tactics that i use on
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the regular you get that the moment you
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sign up with my link
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and then if you become a paying member
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of kajabi after the trial
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i'm gonna send you a free sales copy
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formula
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mini course my three step sales copy
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formula to help you sell
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more products to more people
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effortlessly
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it's all for free if you just sign up
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for kajabi using my link
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at grahamcochran.com kajabi or i'll link
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to it
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below now today as we kick off the
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series we're going to talk about how and
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why kajabi
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will make your life easier as a business
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owner
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hope you're ready to dive in i'm graeme
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cochran and this
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is 31 days with kajabi
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[Music]
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graham you talk a lot about this tool
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called kajabi
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that you use to run your online
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businesses should i
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use kajabi or should i use cheap or free
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alternatives
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especially if i'm brand new to business
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if you've watched my very first video i
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ever put out on youtube on business it
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was how you could start your business
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for less than fifty dollars which is
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what i did
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a decade ago and it is possible to do
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that so i i
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use that video to show people that hey
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you can create
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like i did a seven figure business with
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a 50
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initial investment that's pretty
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ridiculous if you consider
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what businesses have needed from the
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dawn of time
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so there are free alternative you can
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use free wordpress
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sites you can use things like mailchimp
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for
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free email list building in the initial
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stages if your email list is a certain
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size and
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i did all of these things at first when
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i didn't know what i was doing so if you
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hear someone like me talk about kajabi
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you might wonder does this make sense
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for you if you're not making money yet
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now if you don't know what kajabi
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is it is a lifesaver
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but it is also a freedom giver for
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anyone
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trying to run an online business it is a
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online tool
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that i use for both of my businesses to
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host my courses
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so when people buy a course they log in
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and they can see the course there
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host membership sites to do webinars
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to build all my landing pages out to do
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email marketing to do websites
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automated selling one-click upsells i
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built
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one-on-one coaching clients with it i
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mean it does
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everything you can imagine sales pages
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free opt-ins all kinds of stuff it's all
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baked in to kajabi so you as the
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business owners have
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one platform you log into and you can
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see all your customers
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you can see all your revenue you can see
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all the products you've built you can
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see your memberships you can refund
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people you can
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give people free stuff you can create
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free mini trainings you can do webinars
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that are private
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you can launch your product sell your
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products take care of your customers
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email them build your website build your
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whole brand all under
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one roof and what's crazy is when you
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lock in your price
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they keep adding features they keep
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adding stuff
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and your price doesn't go up whatever
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you lock in if they ever change the
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price like that's your price
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and they just continue to deliver so it
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allowed me to stop
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paying for a lot of other tools that i
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used to have to pay for
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individually and it allows me to
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simplify my life so
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it's not a technical platform i'm not
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technical i like to drag and drop
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come up with an idea sell it to you sell
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it to my students
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add value i don't want the technology to
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get in the way kajabi
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solves all of that you can see why i
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freaking love this thing because
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it makes a person like me able to do
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what i do now
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hannah and then another guy named kevin
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emailed me that same day a couple other
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people
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are asking the the logical question
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graham
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do i start with the free cheap stuff
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like what you did 10 years ago where you
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had to duct tape everything together
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because kajabi didn't exist
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do i start with that and then prove to
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myself that i can make some money and
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then
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upgrade or invest into kajabi or do i
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start with kajabi from the beginning
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now i'm all about you saving money but
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here's what i told hannah i want to tell
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you exactly what i emailed back to her
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and to kevin and these other people that
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are asking the same thing i would
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consider
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and here's it's worth considering don't
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have to do it this way
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because there's a million ways to skin a
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cat but i'm going to tell you that if
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you can get into kajabi from day one
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your life will be easier your customer
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experience will be
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better and look more premium which
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allows you to charge more
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and then even better than that you will
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have a vision like i don't know what it
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is but when you're in kajabi and once
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you start to build stuff in it
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you get a vision for a million other
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things you could
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sell or upsell instantly into
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or add unique bundles or offers like
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your mind starts to open up to the
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possibilities
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and consequently you launch more things
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or
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offer amazing offers you make more money
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here's what i told hannah here's what i
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tell you
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if you are like from what i gather from
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hannah's shoes
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already kind of creating content you
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just haven't sold anything yet this is
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going to work really well for you
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in kevin's situation who emailed me
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within hours of hannah
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asked a very similar thing he hasn't
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even started to create content yet so
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he's
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at the true beginning it's not that he
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doesn't have anything to sell yet he
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hasn't even really made himself
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known yet because you don't need to
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build a big signature course
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you don't need to launch a membership
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right although you could you could do
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both of these things depending on how
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much time you have on your hands
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how ambitious you are once you have
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kajabi now you have all the tools to do
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everything
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so build your website in an hour they've
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got templates drag and drop
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build your site with your blog start to
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create youtube videos or blog posts or
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do a podcast but youtube is probably
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the best use of your time if you have to
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do this quickly create your youtube
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channel for free you start shooting
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youtube videos you embed them on your
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blog
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on kajabi you create a free lead magnet
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which we talk about
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on the channel we talk about on the
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podcast the free thing you're going to
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give away
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you can create an email list now all
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inside of kajabi because kajabi has
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email marketing baked in so you don't
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need mailchimp you don't need a
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convertkit it's all baked into kajabi
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and you offer a free lead magnet that
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can all be opted in through kajabi
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kajabi gives you the forms it's just
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copy and paste it gives
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everything is there in hijab easier to
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build an email list you get wherever
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your
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friends are that know you and you let
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people know about the free guide you're
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offering
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and you tell people to download it you
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tell them about your youtube videos and
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you just start to get the word out the
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old-fashioned way
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every business was started which is you
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just told your friends hey this is the
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business i'm in you should come buy some
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knives you should some
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buy some insurance and you just tell
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people what you're doing oh you're not
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selling yet
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you're offering stuff for free to start
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to build up an email list and an
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audience as many people as you can then
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your goal is to offer them something
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paid this could be a
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mini course and by many course we're
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talking about two hours of content or
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less so you could sell for probably
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49 bucks right a two hour mini course
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49 on whatever their burning pain
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issue would be in your niche so if
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you're offering a free guide
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a free lead magnet in that niche it
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probably would be
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relevant to that so if i were a fitness
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instructor
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and i all were trying to build this
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thing in kajabi and i'm putting on some
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videos on fitness and nutrition
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and i probably offer some kind of like
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three week or 21 day
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you know weight loss guide three steps
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to losing maybe 10 pounds in a month or
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something like that or
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five pounds in in the next three weeks
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or something like that follow these
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steps
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and people are opting in for that they
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want to learn about weight loss in three
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weeks
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then it would probably make sense to
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offer a mini course on how to lose more
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weight
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and look more shredded or build some
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muscle or
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just build off of what's in that guide
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and make it a simple two hours total ish
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mini course sell it for 49 you
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outline it as the weeks tick on you film
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a few videos you upload them guess what
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into kajabi you create a simple offer
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with a name with a little graphic you
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say i want to be 49.
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you can have a one-click upsell for
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one-on-one coaching or whatever you want
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but you could make a mini course
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a tool like kajabi gives you unlimited
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possibilities of
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ways to sell access to you because
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that's ultimately what we're doing so
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you sell access to you through
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a mini course which is the videos that
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allow them to go deeper with you
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you can still access to you one-on-one
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coaching which again you can
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do on skype or on zoom and record those
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calls and upload them into a kajabi
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product for them or a landing page that
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they can have access to or whatever you
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want to do
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you can sell your access to you through
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a membership site through a mastermind
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through a live event that you could
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still sell tickets to through kajabi
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and upload the recordings of the master
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or the in-person event or whatever
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there's a lot of things you realize that
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you have at your disposal to
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sell access to yourself sell your
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knowledge sell your experience
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sell the results that you can help them
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get in a variety of ways at a variety of
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different price points
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and a tool like hijabi just allows you
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to build it sell it
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market it distribute it upsell it give
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away it
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give it away right you could do all
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those things with a platform like kajabi
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so the way i view it
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is again with hannah yeah she could
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build her online presence for free or
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for cheap
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and yeah she could offer coaching
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without kajabi she could send a paypal
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invoice and just jump on skype
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i'm not saying you need kajabi to do any
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of these things
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but what she was noticing and asking
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about and what i know to be true is that
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eventually
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your life's going to be way more
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complicated and then kajabi is going to
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be this thing over here
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that is not only simpler but cheaper
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than all the other things you're paying
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for
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trust me i've paid for all the things
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webinar jam
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leadpages convert kit discourse
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you name it all the things i've had to
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pay for just to be able to host my
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courses
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be able to do email marketing web
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hosting you can get rid of
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the web host cost if you moved your site
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over to kajabi you see
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how it's not just simplifying your life
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at some point once you have any measure
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of revenue coming in
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or any measure of customers being served
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it's actually the cheaper option
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so at some point she's going to want to
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switch to kajabi so my case to her in my
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case to you is
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why wait to switch if you could do it
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now and if the only hold up in doing it
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now is
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i'm not making money right now so how
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can i justify the cost
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i almost want to flip the switch and say
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why don't you make money right now
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to pay for the cost so that you can have
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the tool for longer to have the longer
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runway
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to build the bigger things that do take
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more time and to build the audience that
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does take more time
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this is a long game you will do a lot of
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groundwork if delay before you make the
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money you need so
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i don't think there's a tool that does
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what kajabi does as well as it does
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period it's easy it has everything you
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need to build your business around
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you just need to make a few hundred
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dollars get that bug of hmm
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somebody paid me for this i wonder if i
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can do more of it
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thanks so much for watching today's
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video i hope you found it helpful
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don't forget if you want to jump on the
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free trial of kajabi and get
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up to two amazing free bonus courses
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from yours truly
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just go to grahamcochran.com kajabi and
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sign
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up today that's it for today's video
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i hope to see you tomorrow as we dive
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deeper
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into kajabi and help take your business
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to the next level
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you
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