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Maintaining Company Culture with Corgan Principal, Lindsay Wilson - Vari (Formerly VariDesk) - YouTube
Channel: Vari
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(upbeat piano groove)
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- So I know you're in charge of culture
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and leading that team at Corgan,
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and obviously you know we
always talk about culture really
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in our minds is built on the
core values of an organization.
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And then so as you think
about this new normal
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and people coming back and really
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you know, elevating the cultures
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as you go through these transformations
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and talking to your clients
about really getting
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the culture right, because
the last thing you wanna
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is create a space that
suddenly loses the magic
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of these organizations that
you've been a part of building.
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So how do you think about culture
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in the workspace of the future,
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and this new norm that
we're going through?
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- Sure. So first I'll talk
about how I think culture
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at Corgan has evolved over
this shelter-in-place time.
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We, our brand promise at
Corgan is agility in design.
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That was really always an outward facing,
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you know, that's what
we promise our clients,
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that we will approach every design problem
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with agility, and change, and you know,
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not lose control during the process,
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but always be adjusting.
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It was interesting to
see how our employees
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grabbed onto that thought of agility
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when they were asked
to pick everything up,
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go home, work in a
really collaborative way,
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all individually from home,
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and continue to support our clients,
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to see people rally around agility.
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So the hashtag, #Corganmakesitwork
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just sprung up, you know, organically.
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Which, was so cool
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and that's just what people did.
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And so, there was that
validating part of culture
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where we saw it just kind
of continue to come to life,
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and then what we did, I mean,
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we really focused on our
communication from day one.
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Put a team together,
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What are you hearing?
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What are people worried about?
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What are we not answering?
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And a dedicated kind of internal page,
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as well as video messages,
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we've just tried to be really responsive.
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So, internally, it's been a mix
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of organically the
culture expressing itself,
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and then hard work around communications.
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To our customers, I
would say, over the past,
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the projects we've done
over the past ten years,
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I still think a lot of the tenets
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of those projects are still right on.
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So, providing a lot of
variety in the space,
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which is something you and
I talk about all the time,
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that's gonna serve people really well.
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So, we don't have that
many workplaces anymore
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where there was just cubicles,
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and offices, and conference rooms.
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We've got all kinds of in between spaces
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which now can be used differently,
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can help in spreading people out.
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You know, larger,
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more spacious areas for work cafes,
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where people can spread out and work.
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So those things I think are really good.
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Branding, and telling stories in spaces,
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I think that's just gonna
help people feel connected
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when they are in the work place.
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So those two trends of
variety and storytelling,
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I think are right on.
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And the third one, we've
touched on already. Community.
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So using the office to
encourage each other,
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to tell employee stories,
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to tell customer stories.
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And have ownership of
kind of your culture,
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I think is still right on.
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How do you then balance that
with a virtual culture world?
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Last thing I'll say on that,
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we had quite a few
remote employees already.
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Most of them were in other cities
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where we don't have
significantly sized offices.
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They have been hilarious to talk to
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because they're like, this is the best!
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- You're now in our shoes
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- You're in our shoes.
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They talked about everybody being equal.
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So before, there'd be five
people in a conference in Dallas
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one person on the video going "Hey! Hey!"
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And then the equality that has
happened in this virtual world
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where everybody kind
of has an equal voice.
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So that's been an interesting difference
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in culture that has come out of this.
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(upbeat piano groove)
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