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How the Pink Tax Is Ripping Off Women | The Daily Show - YouTube
Channel: The Daily Show with Trevor Noah
[1]
As we come to the end
of Women's History Month,
[2]
we have to ask ourselves:
have we closed the wage gap?
[5]
Have we broken the glass ceiling
or torn down the patriarchy?
[8]
The answer is yes.
[9]
What's that?
[10]
No. No. No.
I'm being told no.
[12]
We have not done
any of those things.
[14]
And as Desi Lydic reports,
there's another issue
[16]
to add to the list.
[18]
Being a woman can cost you--
[20]
apparently,
an average of $1,400 a year,
[22]
thanks to gender price
discrimination.
[24]
NEWSMAN: If your a woman,
just about everything
[27]
costs you more than similar
products marketed for men.
[30]
It's called the "pink tax."
[32]
I needed to investigate
by testing some products,
[36]
but I wasn't gonna fall victim
to price discrimination
[38]
by actually paying for them.
[41]
Two razors--
one blue, one pink.
[43]
Otherwise identical.
[45]
Does the pink one give
a silkier shave?
[47]
Only one way to find out.
[49]
♪ ♪
[54]
What? I'm a full-time
working mom.
[56]
What do you expect?
[61]
(loud scraping)
[66]
They're exactly the same.
[68]
Could this be an isolated case?
[70]
I continued my investigation.
[72]
We need a patriarchy clean-up
in aisle 13.
[75]
♪ ♪
[78]
Two painkillers--
one marketed for lady cramps.
[81]
Question is:
which is more effective?
[84]
♪ ♪
[87]
(snorting)
[89]
Just as I thought.
[90]
Same active ingredient.
[92]
This is bullshit.
Why do products cost more
[94]
for women than men?
[96]
Well, classic
marketing strategy,
[97]
what they call
"shrink it and pink it."
[99]
Oh, yeah, I had that surgery.
[101]
That's not what
we're talking about.
[102]
In this case,
what we're saying is,
[104]
the company will take
the basic version
[106]
they've made for everyone and
then market that towards women.
[108]
They'll make it smaller,
they'll make it pink.
[110]
Yeah.
[111]
Same-same thing.
[113]
Basic Economics 101.
[114]
It goes right
to their bottom line.
[116]
Yeah, I mean, that's
the whole point of the surgery.
[118]
Went to my bottom line.
You know, pfft!
[120]
But there's one lawmaker,
Congresswoman Jackie Speier,
[122]
who's been fighting
gender discrimination
[125]
for over 20 years.
[126]
Get rid of the gender tax.
[128]
Women, on the average,
pay five dollars more
[131]
for a haircut than does a man.
[133]
They should be paying you
to get those haircuts.
[135]
But that's not the point.
[137]
The pink tax is a insidious
institution in America.
[142]
And mind you,
women are still making 80 cents
[145]
for every dollar earned by a man
to do the same job.
[147]
And if you're a woman of color,
you're making even less money.
[150]
I ran the numbers,
and overcharged plus underpaid
[153]
equals the square root
of what-the-(bleep)!
[156]
(yells)
[157]
It's so unfair. It's like
when someone has blue eyes,
[159]
everyone falls in love
with them,
[161]
but you get pink eye once,
[163]
and suddenly you're kicked out
of your neighbor's hot tub.
[165]
It's 3:00 in the morning--
what are they gonna use it for?
[169]
Woman aren't just
getting discriminated against
[171]
with goods,
but with services as well.
[173]
Haircuts. Tailoring.
[176]
Dry cleaning.
[177]
Research has shown
women pay more than men
[179]
42% of the time.
[181]
In fact, a recent study shows
[182]
it starts
from the time you're born
[184]
until the day you die.
[186]
WOMAN: As displayed
in some of these products
[188]
we have with us today,
in a game we call...
[191]
AUDIENCE:
Sorry You're a Woman!
[194]
$34.
[196]
To $44.
[198]
Oh, great.
So while your little girl's
[200]
learning how to walk,
she'll also learn
[202]
how to navigate the system
that's exploiting her.
[204]
-♪ ♪
-Sorry.
[206]
These are
two children's snorkels.
[208]
LYDIC:
$8.84.
[210]
$16.22 for the pink?
[212]
So women literally have
to pay more to breathe.
[215]
-♪ ♪
-Sorry.
[217]
28 women's diapers
[219]
for $15.98.
[222]
But the men get 32 diapers
for the same amount of money.
[226]
This is why I stopped pooping.
[228]
♪ ♪
[229]
(music grinds to a stop)
[230]
And just like me,
this system is full of shit.
[233]
How can women afford
to live in this world?
[235]
If the man's version is cheaper,
then just buy that one.
[238]
Yeah, sure.
If you think about it,
[240]
it's just one extra step
in a series of extra steps
[243]
that women take every day
to thrive in a man's world.
[245]
Like how we get up
a little extra early
[248]
every morning to put on an
outfit that looks professional
[250]
yet accessible,
but not too accessible,
[252]
because we don't want
to be taken advantage of.
[255]
Or how we walk
an extra five blocks to work
[257]
so that we can avoid
the construction zone,
[259]
because men like to tell us
to smile more.
[261]
Then when we get to work, we
want to make our voices heard,
[264]
but in a way
that's helpful and strong
[267]
without being overbearing
or shrill.
[269]
You know, we do all of this
[271]
without even an ounce
of resentment,
[272]
because resentment
causes wrinkles,
[274]
and society does not value
aging women.
[279]
Is there a men's wrinkle cream
that you can recommend?
[282]
Yes, there are several.
[283]
Sure it costs less?
[285]
Maybe a little.
[287]
LYDIC: There's got to be
a better solution.
[289]
I'm introducing
the Pink Tax Repeal Act.
[292]
We have got to get
the federal government
[295]
to protect women from
this gross discrimination.
[300]
LYDIC: That's right,
Speier is ready to give
[302]
the pink tax some blue balls.
[304]
But why stop there?
[306]
I think there has to be
an outrage.
[308]
Women should say,
"Why is this more?
[310]
"This is discrimination.
[312]
-I'm gonna call corporate."
-Got it.
[315]
Be outraged.
[316]
Make our voices heard.
[318]
Take it into our own hands.
[320]
Until the Repeal the Pink Tax
gets passed,
[323]
I'm gonna make up for all the
shit we've already paid for
[326]
with the help
of my little pink friend.
[329]
♪ ♪
[332]
Perfect.
[334]
Giving women their money back
one item at a time.
[338]
We'll call it Desi's Dick Tax.
[340]
Strong enough for a man,
but priced just for her.
[344]
♪ ♪
[347]
Desi Lydic, everyone.
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