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Cournot - YouTube
Channel: Marginal Revolution University
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Hi.
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Today we look at Antoine Augustin Cournot
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whose great tragedy was that
he was so far ahead of his time
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that he was never recognized
as great until long after his death.
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Cournot is a French
mathematician, a philosopher,
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and only peripherally an economist.
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He was born in 1801 and died in 1877,
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and his major work in economics,
a thin volume, was published in 1838.
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Nevertheless, in this thin volume,
Cournot has a number of firsts.
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He was the first to draw a demand curve.
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He was the first to solve for
the profit-maximizing monopoly price
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and output.
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He pioneered comparative statics,
including tax analysis.
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He pioneered many topics
in industrial organization,
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most notably duopoly and oligopoly theory,
with a little game theory thrown in.
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He was the first to understand
the double marginalization problem
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in a way which would not be exceeded
for over a hundred years.
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He was the first to use
second-order conditions
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as stability conditions in a dynamic game.
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Most importantly, he pioneered
the use of calculus
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and constrained optimization techniques.
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Nevertheless,
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in his lifetime as an economist,
Cournot was almost completely ignored.
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Simply put, other economists did not have
the mathematical training
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to be able to understand
what Cournot was doing.
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So it wasn't until long after his death
that people were able to look back
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and to see just how far
Cournot had advanced.
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Let's take a closer look at
some of his insights.
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The classical economists
were not very clear about demand.
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Is it a quantity?
Is it an expenditure of money?
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Is it a desire?
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This led to confusions
over quantity demanded
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and the shifting of the demand curve;
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that's how we would put it today;
and other things.
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Cournot was clear.
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Demand was a function,
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and he said the quantity demanded
over a given time period
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is a function of the price,
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and he wrote it exactly
as we would today.
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This seems very simple,
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and, yet, writing demand
as a function allowed Cournot
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to make big advances in monopoly theory
and a whole bunch of other areas as well.
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By the way, this allows us
to resolve a little bit of confusion.
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Sometimes physicists look at
the demand and supply curve,
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and they're a little bit confused
because the rule is
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you put the dependent variable
on the vertical axis
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and the independent variable,
the variable which changes,
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or which can be adjusted, like time,
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or which can be manipulated,
the independent variable,
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on the horizontal axis.
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Cournot did exactly this.
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So Cournot's demand curve
has quantity on the vertical axis
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and price, which adjusts,
on the horizontal axis.
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Marshall would later reverse this
into our contemporary framework,
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putting price on the vertical axis
and quantity on the horizontal.
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But Marshall also kept the rule
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because for Marshall it was quantity
which was the independent variable,
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quantity which adjusted.
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Modern economists, however, have adopted
the Cournot story about what changes,
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namely price, what's independent,
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but they adopted the Marshall diagram,
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giving us the sort of mixed-up version,
mixed up at least according to physicists.
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Let's have a look at
some of Cournot's other insights.
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Classicals had a good
understanding of competition.
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They knew that competition
would push prices down to cost.
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Average cost, marginal cost,
a little bit unclear,
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but they understood the idea
of pushing prices down to cost.
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They had only a weak understanding
of the monopoly price, however.
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They knew the monopoly price would be
higher than the competitive price.
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But how much higher?
Under what conditions and so forth?
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They really didn't know.
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Cournot solved the monopoly
profit maximization problem
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almost exactly as is done
in a modern textbook.
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Here, for example,
is a clip from Cournot's book,
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and it's exactly what
we would write today
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with some slight changes in notation
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due to the fact that Cournot had --
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quantity on the vertical axis
and price on the horizontal axis.
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But other than changes in notation,
this is exactly what you would see.
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Cournot did not talk about
marginal revenue and marginal cost,
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but mathematically
that's exactly what he showed.
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Using mathematics, Cournot was able
to do sophisticated comparative statics.
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We will illustrate one case
with a diagram, the modern diagram.
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This shows the optimal price
and quantity for the monopolist.
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Now, Cournot asks, "Suppose
the monopolist's costs go up."
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Let's say there's a tax by a dollar.
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What happens then to
the price the monopolist charges?
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Now, many people when asked
this question will say, "Well,
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if the monopolist's costs
go up by a dollar,
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the monopoly is just going to pass
all of those costs on to consumers,
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so price will go up by a dollar as well."
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Cournot showed that this was not the case.
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Price, in fact, could go up by less
than a dollar or by more than a dollar.
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It did not necessarily have
to go up by a dollar.
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In a linear case, let's just take
a look right here, see what happens.
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In fact, you can see price goes up
by less than a dollar,
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and if you work out the mathematics,
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it turns out that in the linear case
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a one-dollar increase in marginal cost
will lead to a 50-cent increase in price.
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Cournot is able
to solve problems like this
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and much more sophisticated
problems as well
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decades before anyone else.
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Beginning with the monopoly problem
which Cournot had solved,
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he then expanded to duopoly and
oligopoly and towards competition,
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so Cournot could handle
all kinds of markets.
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Let's take a look at his most famous
example, the Cournot duopoly.
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Let's use some graphics to illustrate
Cournot's solution to the duopoly problem.
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We know that the profit-maximizing
output for a monopolist
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is where marginal revenue
is equal to marginal cost,
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and that gives us
a profit-maximizing output at Q1*.
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Now, let's imagine that there's
a second firm in the market,
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and suppose that the second
firm produces nothing.
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Well, Q1* is clearly also
the optimum amount for Firm 1 to produce
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if the second firm
produces nothing.
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What, however, if the second firm
produces Q2 units?
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What's the profit-maximizing output
for Firm #1 if Firm #2 produces Q2 units?
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Well, to solve for this,
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we can think about what's going on here
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as Q2 units of output have simply
been subtracted from the market,
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have simply disappeared.
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Let's imagine that these Q2 units
were never there to begin with,
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just disappeared from the market.
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Well, then we would have
actually a new demand curve.
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This is the residual demand curve.
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It's a demand curve left over
when we subtract the Q2 units
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which are being produced by Firm #2.
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With this residual demand curve,
there's a residual marginal revenue curve,
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and once we have that, we can calculate
the new optimal price and quantity.
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Now, notice if this Q1*
is the optimal quantity
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given that Firm 2
is producing Q2 units.
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So, the intuition is that
by repeating this procedure,
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we can find the optimal response of Firm 1
to whatever Firm 2 decides to produce.
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So, for every assumption of Q2,
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there is a Q1*
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where we can write this now
as Q1* as a function of,
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now a variable, how much Firm 2 produces.
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Of course,
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Firm 2 is also going to want
to respond optimally to Firm 1.
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So Q1* is the profit-maximizing
output of Firm 1
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given what Firm 2 decides to do.
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There's a similar story for Firm 2.
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For every assumption
of what Firm 1 does,
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there's a profit-maximizing output, Q2*,
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which tells you
what's the best response of Firm 2.
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Now, a lesser mind would have
given up at this stage
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because what Cournot
has done so far is show that
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for every Q2 there's a best response, Q1*,
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and for every Q1,
there's the best response, Q2*.
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But it's not at all obvious
that these are consistent.
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It's not at all obvious
that one can find a solution
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to these two equations.
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Nevertheless, Cournot was able to solve
the equations and produce a solution.
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Let's take a look.
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Cournot was able to derive mathematically
the best response functions,
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that is, for any Q2,
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what was the profit-maximizing
output for Firm 1?
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Similarly, for any Q1, what was
the profit-maximizing output for Firm 2?
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We can show what these functions look
like in this linear case on this diagram.
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Let's put the quantity that
Firm 1 produces on the vertical axis,
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and the quantity that
Firm 2 produces on the horizontal axis.
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Then Q*1 gives the best
response of Firm 1 to any Q2.
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For example, we already showed
that if Q2 is equal to 0,
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if Firm 2 produces nothing,
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then the best response of Firm 1
is to produce the monopoly output.
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Similarly, if Firm 2 were to produce
the competitive output,
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that is, if Firm 2 were to drive
prices down to costs,
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then the best that Firm 1
can do is to produce nothing.
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There's no profit in doing anything else.
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For any other output,
this red line, this red curve,
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tells us the optimal amount
of production for Firm 1
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given any output produced by Firm2.
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Similarly, there's a similar
curve for Firm 2.
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This tells us the best response of Firm 2
given any output produced by Firm 1.
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Now, notice that there is
only one set of outputs
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which is mutually consistent,
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that is, if Firm 2 produces Q*2,
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then the best response to that is Q*1,
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and if Firm 1 produces Q*1,
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then the best response to that is Q*2.
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Q*<i>1</i> and Q*<i>2</i> are
the Cournot-Nash equilibrium,
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Nash because Nash was
later able to generalize this
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and show that in games of this kind
there's always an equilibrium like this.
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Cournot gave the first example
of such an equilibrium.
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Cournot also showed the conditions
under which this equilibrium is stable,
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and he gave a dynamic
argument for the stability.
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Let's take a look.
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For example, suppose that Firm 2
were to produce this amount of output.
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What's the best response of Firm 1?
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Well, we read the best response of Firm 1
on the red line is this amount right here.
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Now, let's consider if Firm 1
produces this amount.
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What's the best response of Firm 2?
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Well, we read that off the green line.
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That tells us that
Firm 2's best response is right here.
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Now, if Firm 2 produces this much,
how much will Firm 1 want to produce?
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They will want to produce
this much right here.
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We keep making this argument
so forth and so forth,
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and we show, or Cournot showed,
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that wherever we begin on this diagram,
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the dynamics push us towards
the Cournot-Nash equilibrium,
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so it's a stable equilibrium.
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This was really a tour de force
on the part of Cournot.
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Cournot also had a tremendous analysis of
the double marginalization problem.
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Briefly, this problem is:
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suppose we have a monopolist
involved in a vertical relationship,
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so there's a monopoly
producer of jet engines
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which sells its engines
to an aircraft manufacturer,
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which is also a monopolist,
and then which sells to consumers.
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Now, what Cournot showed here
is that the monopolist can work
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in a way against their own interests.
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The jet engine producer
in trying to maximize its profit
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sells at a high price of
the aircraft manufacturer,
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which in turn in trying
to maximize its profit
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sells at a high price to consumers.
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But because the aircraft manufacturer
doesn't take into account
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the interests of the jet engine producer
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and the jet engine producer
doesn't take into account
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the interests of the aircraft manufacturer,
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the monopoly prices that they set
can be too high,
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too high not simply from
the viewpoint of consumers
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but from their own viewpoint,
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from the viewpoint of
maximizing their joint profits.
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Cournot showed that vertical integration
would make sense in this case.
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I give a much more extensive analysis
of the double marginalization problem
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in its own video,
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so take a look at that
for more insight into that issue.
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For more information on the Cournot model
and Cournot-Nash equilibrium,
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just take a look at any graduate
textbook in microeconomics.
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On double marginalization,
have a look at my video on this topic
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which goes into more detail
and gives some applications.
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On the legacy of Augustin Cournot,
James Friedman has a nice paper.
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Let me finish on this note.
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Cournot in many ways was
the Samuelson of his time.
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He brought mathematics to economics,
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but when Samuelson did this
in the post-World War II era,
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the world was ready.
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The world was not ready for Cournot.
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As a result, Samuelson was
incredibly influential.
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Cournot was not.
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It raises an interesting question
of how much genius is in the man
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and how much genius is in the audience.
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Thanks.
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