🔍
The Differences In Real Estate Social Media “Leads” vs. Zillow Platform "Leads" 📲 🔑 - YouTube
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The difference is general leads vs.
platforms let's just focus on Facebook
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and Instagram ads because here's why
Facebook and Instagram ads is you know
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these are usually going to be the type
of ads that interruption based so
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somebody's gonna be on you know social
media having fun doing this and that and
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then they're gonna see an ad that
although they click on and their
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qualifying themselves compared to the
masses they're being interrupted and
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still again they're responding to a real
estate ad it's not a clickbait thing
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it's you know it could be the target
home sellers home buyers to provide some
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sort of a guide or you know a deal if
they were to you know list or buy with a
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specific agent there's a lot of ways to
go about that but it's still an
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interruption based ad so there's a lot
of positive points to that that I'll get
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into but that's what I'm gonna classify
like a general lead then a lot of people
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would present to agents groups and come
in and say hey we can send you leads now
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somebody that's just gonna send you
leads even if they go over a lot of the
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things over here how many calls you're
gonna have to make how quick you're
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gonna have to make them on the
dedication it doesn't scale well usually
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internally the 700 phone calls 500
emails and 500 texts that's not a
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hundred leads a lot of real estate
groups would want 500 leads a month
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now you might say no we wouldn't need
that many leads what I mean is you may
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want mmm let's say something like 10 to
20 more deals a month depending on a lot
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of factors your market the competition
your budget your goals it may take a lot
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of leads at the front to generate the
deals you want and the clients in the
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back so that's there's so many variables
here that instead of going in and trying
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to explain to a group or an agent hey we
can send you leads it's much it's not
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only much easier and it's funny because
you would think that something like
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that's more authentic
could be harder it's actually what do
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you want to generate more and commit
girls Commission you know a month what's
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your average deal what's your average
clothes percentage is like what do you
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mean like that clothes 8 out of 10 like
no if you're in the meeting with
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potential client you know 10 meetings
out of 10 how many clothes we find
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something like that and then we reverse
back depending on the market how many
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leads we have to generate to get
customer opportunities so we would be
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selling a range of customer
opportunities that's going to be a hot
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hand off with an interested client
that's gonna be a meeting that we set up
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that's gonna be setting up a potential
client and on maybe your platform where
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they're looking at properties and
chatting directly or having a text
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conversation or emailing back and forth
that is a customer opportunity we do
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everything to get them to that point
we're generating leads the instant reach
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out in nurturing the leads that you know
aren't that 3 to 6 percent that are the
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hottest of the warmest we're gonna drive
customer opportunities you're gonna then
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get to get more clients
you're gonna close more deals you're
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gonna make more money so we're actually
focusing on the customer opportunities
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instead of all it's gonna take a lot
more of those to generate what you want
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on the the other end but they also can
be much much cheaper you just have to
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pair the correct systems and outreach to
get the most out of those and if you
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don't it ends up being a big waste of
time and money the platform leads by the
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way that's just like Zillow Trulia
really all the other ones where let's
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say the potential client has like a
profile and they're looking at
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properties and they might not even know
that they're submitting their
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information as a lead but their hire
intent because they're searching for
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properties now depending on the way
those platforms are set up how much you
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pay in the competition is you know the
in the zip codes you may get a
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non-exclusive lead there you may get you
know an exclusive lead but it could be
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an accidental click and you're paying
your where from one to five hundred
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bucks I've talked to people that have
had really good and really bad so here's
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an example of
good in a not huge market and a single
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agent was able die think spent 3,000 a
month for six months and sheep so what
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is that like 18 grand and she was able
to generate over a hundred thousand
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extra gross Commission so I suppose if
she was splitting that and depending on
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the split
you know she's 50 and then you say
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anyway it's profitable so over a hundred
thousand extra and gross commission
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based on doing Zillow premier agent I've
talked to somebody else that spent five
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thousand dollars a month for six months
and didn't get one deal closed he did
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mention that there was a potential to
have one deal closed in the next six
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months but that would be one deal after
six months being locked into their
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contract so I've heard I mean I don't
it's it's not one of those like things
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where you can go Zillow versus you know
Facebook ads which is better you know
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it's it's your budget it's your goals
it's your zip code it's a competition
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it's a lot of things I'm not gonna you
know badmouth a platform service because
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it could be the best fit for you you
know if you're a single agent that
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doesn't want to you know get into you
know hiring somebody else and generating
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lots and lots of leads you know for a
real estate group it may be better for
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you to get on a platform on a fixed
tight budget where you don't really have
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to think and you can roll with it there
but if you didn't already leads for a
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group and you want the availability to
scale up and down on demand you want to
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go into new markets you know kind of
overnight and just be on the map you
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want to be not your competition I mean
there there's a lot of places for
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general type social media leads and I
think the most the a lot of the
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challenges that revolve around those
there's platform leads they're just the
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misinformation on what it takes to
convert them and
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let's get into some of the positives of
the general bass leads so you're
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capturing these people earlier in their
in their buyer-seller process less
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intent they're a little colder but what
you're doing is you're capturing them
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before they even identify as a buyer or
seller now that sounds kind of silly but
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you know I've had a lot of tests on this
and in the juice use a little common
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sense somebody that you interrupt on
social media that you cap you capture
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their attention maybe you have a good
offer maybe you're providing value a
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combination of that and you are on the
map they they know they might want to
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buy sell or both but they haven't really
went to Google yet they haven't asked
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friends they haven't asked family they
haven't asked co-workers and have an ask
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their neighbor about that realtor they
heard about they haven't asked anyone
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for a recommendation even if one of
those recommendations would be you know
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Google or Zillow really like their
however they're ranked right they
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haven't went out and seeked a solution
for their problem yet so there's the
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upside of that is you aren't really
competing with anybody else except
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yourself in your process the downsides
or the downside would be they are lower
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intent it takes a little more to convert
them and most of that's just a fixed
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system so platform leaves are probably
going to be far more expensive than the
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general leads I've talked about on
social media they're not exclusive
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usually I've heard of a few programs
where you can pay to be exclusive but a
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lot of times you're just paying to be
sort of on the top of the list for a
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percentage of the time it's kind of a
racket and then you know
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the verbage they use that you can expect
a possible connection or expected
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connections or expected extra ly it's
it's confusing because it's can feel
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it's confusing on purpose so best for
you agent versus group goals budget
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timelines so again you know if you're an
individual agent have a limited budget
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although you'd still need a decent
budget to do platform leads you know
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especially if you're doing multiple zip
codes but an agent that might be a
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better fit because the the fixed cost to
set up the systems to generate the leads
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and take care of the outreach on our
site may not be worth it for fifty a
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hundred leads that's it for this video
thanks a lot we'll see them pay real
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estate professionals Todd Smith OMarketer.. you can find us at OMarketer.com
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com
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