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QVC acquires HSN: Andrew's Thoughts - Andrew Lessman ProCaps - YouTube
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give me a high five you're good boy all
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right
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good kiss no no no kisses all right
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thanks
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hi everyone Andrew Lessman here and that
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was Lincoln and I just wanted to record
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a quick little video blog post because
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we have gotten so many calls today at my
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company inquiring about the events of
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yesterday the events of yesterday I'm
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specifically talking about the
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acquisition of HSN by QVC the first
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thing I want to say is that it's
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something that I'm very pleased has
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happened it's something that I had
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suspected would happen for a few years
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and frankly it's something I would look
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forward to have happened a few years ago
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and I'm glad it's finally happened now
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the reason why is HSN is an exceptional
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company QVC is an exceptional company
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the the marriage of those two companies
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will be an even better company I'm sort
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of in a funny position I guess using the
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analogy of marriage because when it
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comes to TV retailing in that world back
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in the day now it's more digital
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retailing digital commerce but I was my
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first parent so to speak was QVC for the
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last 21 years that was about almost 6
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years in the last 21 years my second
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parent has been HSN so isn't it a nice
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thing when both parents can finally get
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together and get married so I guess
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that's kind of poetic justice so for me
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I've often talked about the quality of
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my products that they're impeccable that
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no company could compare in terms of the
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quality of my products and and that's
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certainly what I brought to QVC about 27
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years ago but what I quickly learned at
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QVC is no matter how great your products
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are the most important thing the star of
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the show is your customer which means
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that service how you relate to that
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customer the respect the compassion what
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you show that customer is the most
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important thing even more than your
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products because everyone has products
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and even if your products are truly
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exceptional you don't want to be
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shortchanging that product with inferior
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service so the service that everyone has
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always seen me give my interest in you
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my interest in how the products affect
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you the way
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pay attention to your route reviews the
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commentary that's something I learned
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along a long time ago at QVC it's
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something I brought with me to HSN which
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is why I have felt
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I've always been successful at HSN
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because I wasn't trying to be successful
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at business I was trying to be
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successful fulfilling your needs and
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that's something I learned a long time
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ago at QVC QVC had always respected the
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fact that they twisted my arm to go on
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television I actually told the story in
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a video a few weeks ago HSN is doing a
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series of founders broadcasts and as a
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founder of my company I did some videos
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and they talked about whether there was
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a turning point in my company or if
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there was a mentor someone like that in
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my life and what I spoke about was when
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I first got to QVC that I didn't want to
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go on television that it wouldn't be
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something I do I'm a scientific
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technical person I developed the
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products I create the products but I
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don't go on television that's not what I
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do and and but for Joe Siegel the
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original founder of QVC and Doug Briggs
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at the time their EVP executive vice
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president of merchandising eventually
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the CEO and president for many years of
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QVC but for their insistence that this
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is what I should be doing this is what I
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would do well I would have never done so
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so without that you would not have seen
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me for the last 21 years at HSN so to to
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participate everyone's mind at rest
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HSN will remain HSN QVC will remain QVC
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the best of both members of that couple
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are going to be shared and one thing I
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could say about QVC and I said this in
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my blog post today is that QVC has long
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ago recognized the importance of
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offering impeccable impeccable service
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and they've made incredible investments
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in their investments in their systems in
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their operations and that reflects
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directly on the experience you will have
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I can now imagine that that's going to
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be shared with HSN so for all of us at
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HSN for you for me that's all a
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wonderful benefit to all of us and just
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without getting too much into the
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business environment out there but we've
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given what I do I have to be aware of
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these things
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and the business world is changing we
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see what's happening to bricks and
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mortar retail we see retail stores going
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away transforming and it's really up to
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businesses today to do what they can to
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evolve to adapt to the changing
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circumstances and it's sometimes that
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means you create combinations and HSN
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and QVC are kind of the two last
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standing entities in the world of TV
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retailing and that is now in the world
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of digital retailing and their
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combination without question will be a
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much stronger QVC and a much stronger
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HSN so if you love HSN it's a good thing
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if you love QVC it's a good thing so
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it's good all around it enables for for
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me as a as a vendor and manufacturer of
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products it enables me to provide a
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better experience for you it enables
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everyone out there to enjoy a better
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shopping experience because there are
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large behemoth entities out there that
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really enable companies like HSN and QVC
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to provide that warmer service-oriented
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environment in terms of what I do I feel
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that the most important thing I do has
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never been making products and I always
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say this I said this back 26 or 27 years
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ago on QVC which they were happy to let
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me go on air and not sell and simply
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educate which is what I insisted on
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doing and they were quite happy with it
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then as was HSN for the last 21 years
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but what I've always said and I've said
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since I first went on TV gosh now almost
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30 years ago I said it's not important
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that you get my products what is
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important that you get the information
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because the information is what empowers
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you it's what changes your life so again
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as they often say change is difficult
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even good change so I know the
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announcement of this change in terms of
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QVC and HSN it could be scary it could
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be worrisome but I'm not worried and and
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I know it's going to be a very good
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opportunity and a very good change for
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everyone who has enjoyed my brand for
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the past 27 years and interestingly
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enough I've already seen responses to my
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blog post and I always see that
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mentioned that you've been following me
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since I was on QVC
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so for many of you it's the same for me
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just like going home so it's it's not
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going to be a big change you won't
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notice anything if anything I'm hoping
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that the experience the shopping
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experience simply improves and you have
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greater opportunities to learn more
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we'll have more video content for you so
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we'll just provide a richer more
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engaging experience with even better
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products and even better pricing because
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these are all the things the future will
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afford us so again nothing to worry
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about it's a very exciting future and if
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anyone was worried it would be me and I
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am not so you don't have any need to
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worry so I will see you over the next
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couple of weeks for July July is HSN's
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40th anniversary for our beauty month so
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I will see you then
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have a great day
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