GDPR for Dummies 2022 - YouTube

have you ever asked the question what the *bleep* is gdpr? Well you're in luck. This video is

gonna run you through it all the most important most critical parts of GDPR

compliance we even included a free downloadable cheat sheet that will give

you everything that you need in order to be GDPR compliant. We've even put

together a GDPR checklist designed by experts and cyber essentials creditors.

you're probably wondering why do I need GDPR complaints I don't even need a

checklist or you may have questioned if there's any justification for the hype

surrounding the general data protection regulation look I get up you already

have a to-do list and even when you finish everything on it you still feel

like you haven't accomplished anything meaningful so the idea of wasting your

time on yet another useful profound or gdpr made easy take lists will probably

give you the willies and business time as a commodity and a valuable one about

everyone wants more of it and sometimes managing the time you do have is

overwhelming between responsibilities of running a business managing

relationships with clients and personal well-being there seems to be very little

time to do anything else so when you first heard about gdpr compliance it can

be forgiven for having the initial reaction of my also to tailor co for me

I don't have time for or maybe I'll get around to gdpr some day you may be

delighted to learn that you're not alone this expected that more than 81 percent

of all businesses in the UK will not be gdpr compliant in time for the

legislation being enforced in May 2018 stands like this that may appear to be

justification for delaying gdpr compliance one of the hottest

topics are killing gdpr is that if each citizen data's preached online then your

business may be fined 20 million euros or 4 percent of your global turnover

whichever happens to be more therefore is easy for you to surmise the GDP are

equals the day through your business nobody has time for that

if gdpr exists to protect EU citizens from cyber criminals or businesses

mistreating their personal identifiable information that is GDP are really a bad

thing imagine for a moment that your personal information was stolen and be

used by others how would you feel did you feel angry victimized perhaps a

little scared a bit worse danger may or may not be doing with it look at what's

happening with Facebook wave after wave of people are leaving because their

personal information was beached by an external company who then used it for

marketing purposes therefore if you hope the general opinion the data protection

matters then your customers and clients must also have the same opinions as you

do and when your business is gdpr complain

customer satisfaction will be an all-time high Estevan 81% of your

competitors will not be gdpr compliant I made 2018

this means the GDP our compliance gives you the unique selling point that other

companies can offer their customers therefore if your company's gdpr

compliant then you'll have a penalty free business that retains customers and

attracts new business so the only question you really need to ask yourself

is this how much is GDP our compliance worth to me that we've managed to put

together a free GDP our compliance checklist which includes all the

information that you need in order for your business to be GDP are complying so

what is GDP our compliance while GDP our general data protection regulation is

new legislation that replaces the Data Protection Directive it becomes

enforceable by May 25 28 een and is developed by the Council of the European

Union the European Parliament and the European Commission with a aim to

strengthen and unify data protection for all EU citizens you buy control over

personal data to EU citizens and residents create new digital raise for

EU citizens simplify and unify regulation within the year make easier

for non EU countries to comply with the regulations unlike a directive gdpr does

not require national governments to pass any enabling into solution and thus is

directly binding and applicable to any business that stores EU citizen data

even if the data is not collected or stored on the server located in the EU a

single set of rules will apply to all EU Member States

each member state will establish an independent supervisory authority which

is often known as an AC to listen to and investigate complaints sanctions and any

admin offences should the business have multiple establishments in the year it

will have a single AC and its lead authorities

our gdpr makes it easier for nations over the European Union to comply with

the new legislation there will be steeper financial consequences F

accompanies online security is breached and has this data leaked online so what

is personal data under G's pyaare in accordance with gdp our

personal identifiable information also referred to as PII is considered to be a

any information that can be associated with an individual

this means that PII will apply to a lead Atta pertaining to an EU citizens

professional public and private life some of the most obvious types of PII

are a computer's IP address banking information social media posts email

addresses home addresses first and last names medical information private

photographs at this gdpr effect marketing and the data you

collect for more small businesses gdpr will only have a minor effect on the

day-to-day marketing or on how an individual's private information is used

for marketing purposes the general data protection regulation is predominantly

designed to prevent personal information being traded or sold to a third party

therefore there's a responsibility to protect and not misuse any data that you

collect any additional requirement of gdpr

and the collection of data is that for most businesses overly complicated terms

and condition pages on the website will have to be replaced with a more

straightforward and easier to understand use of terminology and language

furthermore it's good practice to clearly state what person is choosing to

opt into and how the personal information will be used a few examples

are perhaps on pop-ups and checkers or anywhere else that PII is collected an

EU citizens PII can only be processed by an entity if there's a minimum of one

lawful basis to do so the data subject is given consent it is necessary for the

performance of a contract a legal obligation to process an EU citizens PII

official authorities performing tasks and the public's and trace PII is

critical for the legitimate and choice pursued by the controller or by a third

party what about gdpr in email marketing email

marketing is a big business because is easy to detain customers and encourage

repeat business these days email addresses are like a currency and people

don't give away the no information to just anyone with a

very good reason here the course and card to get each and every subscriber

for the business his money well spent this is because email marketing has an

average forty x ry yes that means that for every pound you spend acquiring

email subscribers you get forty pounds back marketers and cavilleri

optimization experts spend the professional working lives in a pursuit

of getting the maximum number of email subscribers from his few visitors their

website as they can you'll have noticed that the fact be used pop-ups on our

website this is called conversion rate optimization and most businesses don't

have a problem investing and things like what place themes lining page builders

and newsletter list building plugins to offer the ultimate mouth-watering ascent

of that notice that I do subscriber one day be step closer to solving a problem

that keeps them awake at night you may have used something similar now be

questioning if gdpr will mean that you'll have to abandon

your super juicy incentives gdpr will have a minor impact on the way that you

use your website to collect content details what pops checkers or any other

ways that you collect PII will have to clearly state what it is that the user

signing up for and how your business intends to use the personal information

additionally subscribers and customers must be able to withdraw their consent

any time they also need to be granted access to any data that you have and a

be allowed right to be forgotten an additional requirement is the holy you

citizens must be able to unsubscribe from your email us at any time

uh most of this is standard hello GDP are affects schools when a school

charity or business collects a child's personal data consent must be given by

the child's parent or custodian this consent must be verifiable and data

controls must be able to prove the explicit consent was given what is a

data breach and what does it mean for gtp our data breaches and cybercrime are

hot topics right now but what many people don't understand is what a data

breach is and what it means for GDP are the short answer is that there are few

changes to your business and those data breaches in the future when the general

data protection regulation finally takes full effect the

a controller will be legally obliged to notify the European supervisory

authority reporting a data breach must be done within 72 hours of becoming

aware that a data breach has happened should there be any adverse and pipe

taking place those who are affected will need to be notified immediately on top

of that the data processor will also be responsible for notifying the data

controller with her in Italy all on all gdpr will make sure the data controllers

and data processors are held responsible for what takes place after a data breach

one of the many advantages to gdpr is they will make it easy for your

business to be compliant when handling EU citizen data because there is only

one set of rules apply each individual member state will create an AC

supervisory authority to handle and vase to get any complaints about your

business breaking legislation the supervision authority will also deal

with sanctions related to administrative wrongdoings should your company operate

from multiple locations in Europe will be assigned a single AC that is

geographically situated closest to your main office or place of business the EDP

be European Data Protection Board will be responsible for coordinating the

supervision authority and in some circumstances different supervision

authorities will work together and freely trade information with one

another so where can I get my free gdpr compliance checklist if you aren't

completely prepared for the new era of data protection for European citizens

then you're trailing behind your competition gdpr is a hot topic and if

you're not compliant by May 2018 then you're missing an extremely cost

effective way to grow your business our GDP our compliance checklist is focused

on time management that will guide you towards achieve an absolute data

protection and the GDP our compliance come and send a portable PDF format that

helps you to identify your biggest weaknesses in online security by the end

of the list you'll learn everything you need to know about gdpr and you'll be in

a position to stop focusing on what you have to do and start focusing on what

you want to achieve with GDP our you can't create more time but what this

checklist the 25 most important things your business needs for GDP are

complying in 2018 you can start making time for

what really matters when they're never to build challenges with GDP our

compliance shows up this checklist gives you the drive to follow through and

achieve the actions you want so here's where you need to do download the 25

most important things your business needs for GDP are compliance in 2018