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eCommerce Marketing Strategies - 12 Killer Tips | Marketing 360 - YouTube
Channel: Marketing 360
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in this video we're gonna unpack 12
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killer ecommerce marketing strategy tips
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this is one that you can't miss if you
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have an e-commerce store check it out
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hi I'm JB with marketing 360 and we help
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small businesses grow with our marketing
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and design talent technology through our
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number one marketing platform marketing
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360 we call marketing and design math we
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love math and hopefully these videos
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will help you fall in love with Matt too
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so make sure to follow us to learn tips
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tricks and strategies to grow your
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business and fuel your brand ecommerce
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marketing can be super complicated
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there's just so many different things
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that you can do and so in this video I'm
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going to break down 12 tips that we
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recommend you really focus on first if
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you dial these in you're gonna be
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successful online so let's jump right in
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tip number one is use a good shopping
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cart there's three shopping carts that
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we work with with clients all the time
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that we really love and so check these
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out if you're not already on these cars
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Shopify WooCommerce and BigCommerce
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these free carts are really good from a
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perspective of SEO design and also paid
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search so running paid ads even on
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social it has everything you need to
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scale your business it also has the
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support team to back you up when you
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need the help so check out one of those
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cards if you don't already have tip
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number two spend a tremendous amount of
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time optimizing your product pages with
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regards to SEO and design so what I mean
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by that is SEO would be a good product
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title
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okay don't just call it something that
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only you would know call it something
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within the title that people are
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actually searching online so do some
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keyword research figure out what people
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are searching for your products and make
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that part of your product title also
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include that in the description of the
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product write a good description
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remember this is your 24/7 sales person
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your product page never calls in sick it
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works through the weekends and the
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holidays
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every time somebody visits your product
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page you want they one
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perfect sales pitch so put some time
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into that also product photography
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hugely important make sure that
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photography is really really clean
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smooth and a nice design and
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professional and also if you can do a
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product video this is massively valuable
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make sure you invest in doing some
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product videos to explain your products
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and more details final tips here make
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sure you have trust badges on the page
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make sure it says things like you have
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fast shipping free shipping all that if
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you have that and also get reviews of
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your products you want to have reviews
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on your product pages studies show if
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you have reviews on your product pages
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that can increase your conversion rate
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significantly up to 400% of by having
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product reviews so make sure that you
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get product reviews on your page tip
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number three is a little more advanced
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with regards to SEO but it's making sure
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you have schema markup on your product
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pages what this means is when somebody
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searches on google right there in the
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Google search page before they even go
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to your website they're gonna see what
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Google calls product rich cards which is
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going to show your product image and
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some information right there on the
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search page this is gonna give you an
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advantage over your competitors make you
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a little more visible organically to
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people as they're searching on things
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like Google so here's a quick tip if you
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go if you just google search schema
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markup testing tool it'll take you to a
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testing tool you can just put your
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product page URL in there and it'll tell
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you if you have the proper schema markup
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or not if not there's some warnings and
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some tips there on how to make sure you
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add that but if you use one of those
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cards bigcommerce Shopify or WooCommerce
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they typically have good schema markup
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out the gate and so you can just kind of
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build upon that tip number four is to
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optimize your product feed via Google
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Merchant Center Google Merchant Center
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is what you're going to use to run
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Google Shopping ads which we'll get to
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later but the product feed is hugely
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important you're going to want to make
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sure you have good information in there
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with regards to your product title the
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description the keywords those sorts of
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things so that you're showing up when
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people are searching on Google Shopping
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when
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your ads you don't want to be not in the
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game when somebody's looking for your
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product because your product feed is not
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very well optimized tip number five is
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running Google Shopping ads Google
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Shopping is very very popular people go
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to Google they'll search something like
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pink shoes they'll click the shopping
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tab those are all ads so if you want to
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be in that shopping tab which we highly
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recommend you're going to want to make
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sure that you are running Google
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Shopping ads so invest in running
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product ads and then here's a tip
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optimize your product ads based on
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results so if you have ecommerce
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tracking setup you can see the revenue
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generated from each product you can
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really see your ROI per product on your
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product ads what you want to do is as
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time goes by
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turn off the ads that aren't doing as
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well the products that aren't doing as
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well and increase the budget on the
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products that are doing well this is
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going to really increase your return on
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investment over time tip number six is
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run dynamic retargeting campaigns off of
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your Google Shopping ads and your
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website visitors so that people that go
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to your website and they browse maybe
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two three products as they're surfing
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the internet after that on the Google
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Display Network which is thousands of
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websites online they're gonna see banner
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ads for your brand actually showing the
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specific products that they looked at so
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it's very very relevant this stays top
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of mind and it kind of just wears them
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down until they are ready to buy those
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products they click it and they purchase
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on your website also you can run
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retargeting on Facebook and Instagram as
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well so if somebody comes to your site
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they look around and they don't do
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anything that night when they're on
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Facebook kind of looking through their
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feed all the sudden they'll see an ad
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for your brand this is bringing you back
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to the top of their mind they're like
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hey I didn't have time earlier to put my
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credit card in there because I was
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getting interrupted but hey I do right
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now on this commercial that's on TV so
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I'm gonna buy right now so by doing
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retargeting in a dynamic way you're
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gonna bring a lot more sales back to
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your business tip number seven is to
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make sure that you're running Facebook
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and Instagram ads these are huge
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channels today people are on Facebook
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all the time so you're going to want to
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target people on Facebook and the
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targeting is so intense that you can get
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right in front of the person that would
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be
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for your product so one example like
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that is let's say that you sell
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gymnastics equipment to kids
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particularly to girls in particular you
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could actually target mothers that make
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over fifty thousand dollars a year that
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have daughters that are in gymnastics
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how targeted is that if these mothers
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see these ads they can afford it right
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they're making enough money to afford it
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they have daughters in gymnastics it
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just only makes sense they're gonna like
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your product they're gonna understand
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your brand and they're gonna eventually
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buy from you so make sure you take
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advantage of Facebook and Instagram ads
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those two channels are big breadwinners
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for e-commerce stores today tip number
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eight invest in your social media
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organically whether you need to do this
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yourself or hire somebody or hire
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another company you need to make sure
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you have an organic presence on social
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media what that means is you're posting
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content you're engaging on social media
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so not paid ads but just being involved
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being a part of social media today by
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doing this this is gonna be building
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your brand following organically so
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eventually you have 10,000 followers a
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hundred thousand followers the more
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followers you have as you're posting
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content building this awareness you're
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only going to get more sales tip number
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nine is to automate your email marketing
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email marketing is hugely important a
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lot of e-commerce stores fall short
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because they spend a lot of money to get
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that customer to make that first
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purchase but they don't remarket to
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those people via email marketing and
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other channels to get them to come back
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and make future purchases if you could
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just get each of your customers to make
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one more purchase than they normally do
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think about what that does to your
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revenue so with email marketing it
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allows this an automated way to make
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that happen
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so here's an example you could set up an
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automated campaign for holidays you just
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set this up at the beginning of the year
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for the whole year with promotions on
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all these different holidays that
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automatically get sent to all of your
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past customers so that's one example
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there's tons of other examples like
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sending them automated emails to capture
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reviews for your products is another way
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to build product review content
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way if you're creative with your email
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marketing and you automate it this is
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gonna scale your business so that you
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can increase your sales overall and
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increase your return on investment on
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your marketing dollars tip number ten is
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invest in SMS marketing SMS marketing is
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text message marketing reason why that's
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important is because only about 20% of
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people will typically open up your email
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sometimes even less and they also won't
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open it up in real time there's lag
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there right
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but with text messages it's almost a
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hundred percent of people open the text
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message and most of them are within a
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five minute window so that can be really
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powerful on slow sales days on the end
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of the month times when you need to
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clear out old inventory stuff like that
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so build a VIP text message marketing
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campaign and one way to do this is put a
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banner on your site that says hey for Vi
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VIP deals text something like hot deals
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to 399 702 opt in and get an immediate
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20% coupon right now by doing that it
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gets people to opt-in to get that coupon
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but now they're in that list for future
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VIP deals that you can tap into when you
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need to tip number 11 is to use a CRM so
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many e-commerce stores don't really have
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a CRM they're actually using the backend
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of their car to look at customer data
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and kind of using that as a CRM that's
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not effective you want to integrate your
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cart with an actual CRM so that you can
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populate all of your customer data and
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even add additional data in there as you
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get to know your customer and so if you
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hire a sales person or if you're the
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sales person working through the CRM and
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actually making proactive calls to your
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customers can be life-changing for your
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business if you just reach out say hey
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how was it did you get your package in
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time is everything going okay for you
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what else are you interested in can I
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keep an eye out for other deals that
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come up and let you know do you have any
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kids where are their birthdays what are
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they interested in if you get to know
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the customer you can save this
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information in your CRM your salesperson
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can just continually follow up these
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people and I'm telling you you'll see
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four or five times more sales per
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customer than you would otherwise so
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it's a huge investment
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but a great return to look at a
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salesperson in a CRM and connecting
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those into your process within your
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e-commerce business last tip tip 12 is
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to create a customer care package that
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you send with all of your product
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purchases to the customer so don't just
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send them a bag with a logo on it
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send them a nice package that has a
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handwritten note it has a coupon in it
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for a future purchase that maybe has a
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referral card in there they can give to
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a friend this is gonna be a nice
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experience for the customer and it's
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really going to give them a good sense
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of feeling towards your brand and
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probably get them to come back and
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purchase it with you again but one
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really hot tip here is if you're selling
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on other channels such as Amazon or
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something like that when you send those
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products with the care package the
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coupon and whatnot should recommend they
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come back to your branded website to
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make future purchases this is gonna
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increase your profitability right and
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get your brand going on your own website
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which is what you want to do so take
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advantage of these care packages design
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something real nice and when they
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receive your product you stand out in
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the crowd from other businesses you may
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could be competing against so e-commerce
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is super intense we could go for days
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with different tips but these 12 tips I
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feel like are really the ones that are
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the most important so focus on these
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tips if you have questions give us a
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call or leave a comment if you liked the
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video like it if you want to share the
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video please do and also follow us for
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more tips tricks and strategies just
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like this moving forward
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