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a detailed targeting yeah and so you see
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where it says brows yeah demographics
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those are the kind of the four areas
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right their demographics interests
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behaviors and most people when they
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think about Facebook advertising they
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think about advertising for interests
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but that's not really what we're gonna
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look at cuz we want to we want to target
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people who are sitting in job positions
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so if you go to demographics we did and
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slide down there to keep scroll down
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within that window oh yeah it's kind of
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you're scrolling within a scroll work
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and then there's two ways to go about
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this and really you can test two
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different things so employers you could
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sit there and list employers right so
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like right cartwheels
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Realtors so click on employers all right
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now now I'll just start searching known
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Realty houses there you go click yeah
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right yeah yeah you only want
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Fayetteville right yeah cuz if you got
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to like color if you go up to well if
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you well so here's the thing that that's
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the whole total numbers but that isn't
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when you because you've already limited
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by location that will cut that number
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down anyway so you can there yeah yeah
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we'll see what happens on the right hand
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side um see if you click under that blue
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box look out of that just click the X on
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no keep going the right click the X on
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that one okay so it doesn't even have a
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number for you yeah so like I would add
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the Fayetteville one suit suit
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yeah you can put him right you could
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pretty much out all of those and then
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you know like rycart just you just sort
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of go through a list of your Realtors
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right um it century 21 but you just
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Coldwell Banker bam right yeah there you
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go it's just it's gonna start searching
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for you right
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right ya know right so now now here's
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the next thing is right now you're just
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targeting everybody who works at those
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places all right so um click on outside
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of that window you're in they get right
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there song okay now now see right below
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that box where it says narrow audience
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click on that alright and now you're
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gonna go into demographics again yeah
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browse demographics work and then then
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go to job titles so now here's where
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you're really fine-tuning it like the
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you know like your secretary that works
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at the front desk doesn't matter so your
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realtor associate agent agent those are
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the people that are gonna come to you I
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think does that make sense
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okay sure good yeah just just type that
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in office manager
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I'm not interested job title yeah yeah
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so you're adding people like you're
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adding maybe five or ten people in that
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whole region there's only so many people
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who are a licensed realtor office
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manager works at century 21 yeah and so
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you can see on the right-hand side that
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it still says potential reached fewer
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than 1000 people all right which is
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great and that goes back into the
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spending how much do you want to spend
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right cuz you can hit all those for a
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few thousand dollars every month or a
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few dollars
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sorry a month and then in the long run I
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would I would um I would save that
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audience and name it something like jobs
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really whatever's gonna work for you
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like Fayetteville Realtors it's
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something because what's gonna happen is
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now you can actually replicate like you
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could go back in and change this to
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Raleigh and save the same settings for
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Raleigh and you'll basically get
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different people or Winston's yeah yeah
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right great yes
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