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How to Get More Email Subscribers (17 Lead Magnet Ideas) - YouTube
Channel: Pat Flynn
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- So you wanna learn how to
get more email subscribers.
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Well, one of the best ways to do it
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is by offering something, a lead magnet
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in exchange for that email address.
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Now, hopefully you're not just saying,
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hey guys, subscribe to my newsletter
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because basically you're just saying,
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hey guys, I'm gonna give you more emails.
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People don't want more emails.
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People want something in exchange
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for getting on that email list.
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So what can you give them
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in exchange for that email address?
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Well, here are 17 things
that you could offer.
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And by the way, things
have changed overtime.
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Back in the day when I started
building my email list,
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it was to offer the
biggest thing possible.
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The 30 to 50 page ebook or .pdf file
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which is no longer something
that people wanna download.
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People don't wanna spend their time
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reading 30 to 50 pages of something,
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people want the quick hits.
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So I'm gonna give you 17
quick hit lead magnets
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that you could offer
your audience right now.
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Number one, a resource list.
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People love lists of tools and resources
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they can use to gain an advantage
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or do something a lot more conveniently
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by creating simply, a list of these items,
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you're gonna help them out
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and they're gonna wanna get that list.
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So let's say, for example,
you have a photography blog.
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You can create a list of the five tools
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that a photographer should be using
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to edit their files quicker.
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Or to get better lighting in their photos.
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Or a list of five of the cheapest tools
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that you can use to you know,
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travel with your photography items.
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All kinds of lists work,
just create a simple one.
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People are gonna wanna download it.
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Number two, a quick start guide.
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Teaching something that people
are doing in a quick way
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is a quick way to get an email address.
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So if you're that photography
blogger, for example,
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you can offer a quick start guide
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on how to use a particular kind of camera.
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Or a quick start guide to how to use
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Photoshop or InDesigner, whatever it is.
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By offering a quick start guide,
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you're gonna be quick to get those emails.
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Number three, offer a cheat sheet.
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I offer one of these for people
who wanna start a podcast.
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My buddy David Siteman
Garland has one for people
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who wanna start an online course.
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A cheat sheet sounds exactly what it is.
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It's just a one page or two page .pdf file
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that has all the top tips to help a person
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burn through a particular process
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that might take a lot longer.
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Similar to a quick start guide,
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but the cheat sheet phrasing
is really what it is,
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it reminds of the Game Genie
back when I played Nintendo.
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All you have to do is
plug in the Game Genie
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into your console and boom,
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you can walk through a level much faster
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or jump much higher or you know,
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get 99 lives to start out with.
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So just like the Game Genie,
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you're gonna offer your
audience a quick way
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to gain an advantage
using this cheat sheet.
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And they're gonna wanna give
you their email address for it.
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Number four, a video answer to one
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of the most pressing
questions your audience has.
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So for somebody who's
brand new to your website,
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what is likely, their number one question?
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Answer that in a video and
give them access to that video
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after they subscribe to your list.
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Number five, offer a checklist.
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So, if you teach a certain process.
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Let's say, for example, you
teach Facebook marketing,
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there's likely a number of steps
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that a person needs to take to
go from where they're at now
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to a successfully running
campaign on Facebook.
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You could, in exchange
for that email address,
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offer them a checklist of just,
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here are the 20 things that you need to do
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from start to finish to
get where you wanna go.
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So think about a process,
write down all the steps
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and put a nice little
check mark box next to it
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so they can follow along.
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And that's something that's very valuable,
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that can actually help a person too.
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Number six, email scripts.
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If you are at all, teaching anybody
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to send any emails or communications
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to other people by simply
giving them an email script
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that they can copy and paste
and put in their own voice.
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Very highly valuable item that
saves people a lot of time.
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That they're gonna wanna get access to.
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Writing emails is one
of the hardest things
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to do for some people.
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So make it easy for them
and just give it away.
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Give 'em a starting point.
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Number seven, offer a mini-course.
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Now, a mini-course is a training
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that might still live in a platform
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where you know, they go
through modules and lessons
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but it's gonna be very
light and really help them
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with one particular outcome.
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This is a great high value item
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that a person might even want to
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or could potentially even pay for.
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But you're giving it it away for free,
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and as a result, you're essentially
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showing them how much amazing value
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you have to offer and then,
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you can upsell them
into something later on.
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So a good example of this
is from Caleb Wojcik,
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the person behind the camera right now.
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He has a website at DIYvideoguy.com
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and he offers a free mini-course
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on how to use Adobe Premiere
to edit your videos.
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Which then leads people to a higher,
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more premium level course.
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But he's getting email addresses
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as a result of just literally,
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showing them how to do it
in a very high value course.
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Number eight, instead of a mini-course
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that lives on a platform.
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You can offer an email course.
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So you're still teaching,
but you're teaching
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through after people
subscribe to your email list.
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So day one becomes lesson number one.
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Day two becomes lesson number two.
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Day three becomes lesson number three.
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An example of this, is
over at 100emails.com
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where I teach people how to go
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from zero emails to
100 emails in 72 hours.
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It's simply just built into ConvertKit
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which is my email service provider.
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And everyday a person gets a new lesson,
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and by the end, the outcome is
they have 100 emails or more.
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Producing an email course is great
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because it's still high value
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but it also just lives in
your email system, it's great.
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Number nine, if you have a book
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or you're thinking about writing a book,
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you can offer chapter one for free.
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Now, this is really
cool because people love
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to get access to books and
they get a little piece
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of a much larger book
that they know is there.
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But more than that, they get a feel
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of what that book is like.
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So if they actually like that book
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and they wanna go into
chapter two and beyond.
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Well, then they can download
or buy your book from there.
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Number 10, in a similar way,
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if you have an online course,
you can take module one
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of that course or perhaps,
your favorite module.
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Pull it out and make it available
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in exchange for an email
address to see for free.
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It's a great way to show people exactly
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how you teach and what
that course is like,
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and then, they are likely to
upgrade to the full thing.
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Or if they're not ready
for it yet, that's okay.
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At least you have the
opportunity to nurture them
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because you've collected
their email address for sure.
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And because it's a part of a paid product,
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again, you're gonna be able to get
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a lot more email subscribers as a result.
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Because, you know, they wanna,
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they wanna see what it's like.
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Number 11, you can offer
a quiz with results
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that actually help people.
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A good example of this
comes from Michael Hyatt,
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who at the end of each year,
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offers his course Best Year Ever.
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Well, to get people on his email list,
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so then he can pinch them this course,
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which I actually take every single year.
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He offers an assessment.
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A lifescore assessment
that you can go through,
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where you answer a few
questions here and there
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and at the end, it gives
you kind of a score.
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And then, from there he kinda tells you,
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okay, here's the kind of person you are,
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here's kind of what
your struggles might be.
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But here's what you can do
to get out of those struggles
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and where you can go to the next level.
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So, I love that because you're interacting
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and you're also providing value.
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But because it's different
than something you download,
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it's actually something
you participate in.
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You know, you can get quite a few
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email subscribers as a result.
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Number 12, you can offer templates.
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So let's say, for
example, you teach people
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how to do things on YouTube.
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Well, you can offer a template
on you know, thumbnails
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that people can then work off of.
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If you teach podcasting, you can offer
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you know, a Garage Bin file
that people can work off of
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that already has some
bits and pieces in there
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that they can work off of.
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Because you're giving them a headstart,
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they're gonna wanna get access to that.
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You're helping them out, you're
providing a lot of value,
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you can get an email address for it.
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Number 13, you can offer transcriptions.
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So if you do any video or podcasting,
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you can just take the transcriptions,
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the words that you said or recorded,
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put them into a .pdf file.
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That's something that
people will likely exchange
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their email address for.
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James Schramko from SuperFastBusiness
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does transcriptions
that are only available
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through email on his podcast.
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And he tells me that
it grows his email list
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which is great and it is
something that people will want
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because you know, some people
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just don't have the ability
to listen or watch something.
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They wanna read it instead.
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And also, they can work off of that,
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it's a .pdf file, they can print it out,
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and you know, write notes with it too.
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It's pretty valuable.
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Number 14, offer a bonus audio file.
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So, let's say, for example,
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that you have a lot of
written content on your blog.
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You can take some of
that, and actually turn it
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into a audio content, MP3 files
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that people can download and get access to
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after they give you their email address.
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So again, it becomes a different form
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of using the same content,
but still highly valuable
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that people would wanna get access to
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because sometimes, people
just wanna listen on the go.
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They're not able to read all
these things all the time.
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So, super valuable.
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Number 15, a contact list.
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So, your Rolodex, your network.
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You can create, instead of a resource list
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of tools and items, you
can create a resource list
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of people that people who
are on your list should know.
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So by offering your contact list,
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it's almost like a way to get involved
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with the network that you've built.
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Now this works in both ways.
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You're providing a lot of value
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to the subscribers because you know,
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you're showing them who to know,
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but to the people who are on that list,
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you are sending them people
who are your subscribers.
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So you're offering leads or
getting them clients and stuff.
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So you can work that angle too
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and potentially create deals there
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so that it's a win for everybody.
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Number 16, you can offer access
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to an upcoming live training.
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So I know a lot of people who you know,
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every week or every month,
they have a live training
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where they go and they teach something.
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And the exchange for the email is a result
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of just registration or getting a seat,
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or getting access to that webinar.
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So, you might wanna experiment with that.
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Have a date in the future where
you're gonna teach something
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and tell people in your sidebar,
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at the bottom of your
blog post, or wherever.
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Hey, register for this webinar
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and of course, by doing that,
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they're gonna get on your list.
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Number 17, instead of offering
access to a live webinar,
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you can offer access
to a pre-recorded one.
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So a replay to an existing webinar.
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You might wanna actually do
number 16 first, do it live.
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And then have that available
for people to get access to
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afterwards and then, it's automated.
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So there you go guys, 17
different lead magnets
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and incentives you can create
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to get more people on your email list.
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You have no excuse now not to do this.
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And hopefully you can take that email list
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that's just simply asking for emails
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in exchange for more emails
or an exclusive newsletter.
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And actually then give
something of value in exchange.
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Such that a person is more
likely to open your future emails
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because you already
delivered a lot of value.
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Now really quick, three
things before you go.
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Number one, hook me up with a thumbs up
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if you like this video.
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I always love those thumbs up, thank you.
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Number two, make sure you
subscribe to the channel
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if you haven't already, and
click that notification bell
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so you get notified when
new videos come out.
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And then, number three,
I'd love to hear from you.
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Down below, in the comment section,
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what lead magnet of these 17,
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is the one that you
are most excited about?
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Or perhaps, you're already
doing one or more of these.
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Leave a couple numbers down below.
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I'll have a list in
the description for you
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so it's easy to find.
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Let me know which one
of these lead magnets
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is more exciting to you
and then get to work on it
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if you haven't done that already.
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Resources and links to all things
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mentioned in this video are down below.
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Thanks again, please subscribe
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and we'll see you in the next video.
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Team Flynn for the win.
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