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How To Create A YouTube Channel! (2020 Beginner鈥檚 Guide) - YouTube
Channel: Justin Brown - Primal Video
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in this video i'm going to walk you
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through how to create a youtube channel
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step by step including the key
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optimization settings
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that most people miss that will help you
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maximize your results
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even if you've already started hey it's
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justin brown here from primal video
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where we help you amplify your business
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and brand with video if you're new here
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make sure you click that subscribe
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button
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and all the links to everything we
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mention in this video you can find
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linked in the description box below
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so let's jump into it now youtube has
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become the second most popular search
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engine
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in the world so it's no wonder that more
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and more people want to get on the
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platform
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and to learn how to make a youtube
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channel of their own so with the right
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process
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and a little optimization of some key
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channel settings
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you can quickly set yourself up and your
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new channel up
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for success ready to maximize your views
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your subscribers and your traffic on
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youtube
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so in this video i'm going to step you
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through how to create a new youtube
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channel along with all the key settings
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that you need
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to maximize your results now i really
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want to make sure that you're paying
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attention here because
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as we go through this i'm going to be
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covering off the top tips that we've
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learned
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to really help you optimize your channel
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and your content so that youtube wants
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to promote it
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now i also want to let you know that
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what we've built out in the description
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below this video
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is essentially a resource or a toolkit
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for helping you set up your channel
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including videos including all of the
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resources the gear the software the
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tools
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the stuff that we use and that we
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recommend but also direct
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links to tutorials that are going to
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help you dive deeper
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in some of the things that we are
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covering relatively fast in this video
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things like your branding and thumbnails
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and channel art
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all of those we have dedicated
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walkthrough tutorials on those specific
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elements
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if you do want to dive deeper on them
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and they're all linked in the
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description below
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so the first thing you need to do is to
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head over to youtube.com and click sign
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in in the top right hand corner
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and you're prompted to log in so if
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you've already got a google account or
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a gmail email address this is where you
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will log in with that if you want to
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associate that with your youtube account
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if you don't have one yet
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then you can just click create account
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down here and create one now before we
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go any further in this tutorial
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there are two types of channels that you
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need to be aware of the first is a
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personal channel and that is
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linked to your personal google or your
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personal gmail account
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and only you can access or only people
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who are logging into that exact account
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with that username and password
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are able to manage that youtube channel
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the other thing to note with a personal
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channel
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is that the youtube channel name is
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going to be restricted
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to your account name which in most cases
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is going to be your own name
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but the second option you have is to
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create your youtube channel instead of
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as a personal channel
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as a brand channel and this is going to
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give you access to things like a custom
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channel name so it doesn't need to just
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be your personal name and you can also
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assign
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other people or other google accounts as
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channel managers
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on your channel so you don't need to be
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giving out your personal google account
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login details to anyone that you want to
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have help out with your channel
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you can actually just grant them access
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with their login details
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to access your channel so you'll need to
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select either a personal channel
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or a brand channel but do note that you
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can switch from a personal channel to a
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brand channel
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at a later date if you'd like to change
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later or if you've maybe already set up
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as a personal you can convert it over to
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a brand channel
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later but what i would recommend and
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what we use is a brand channel so that
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we can have multiple people managing the
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channel
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so once you've signed into youtube using
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your google account you can come up to
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the top right hand corner
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to your little profile picture and if
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you don't have a channel yet this is
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your first time logging in you can click
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here to create a
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channel now if you already have an
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existing channel when you click on this
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you'll be able to access
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your channel but maybe you want to
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create a brand new brand channel so
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that's where you'll have to come down
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here
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to settings then go over to add or
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manage your channels
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and here it will show all the channels
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that you already have access to
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you can create a new channel just by
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hitting the plus button in the top left
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hand corner
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so going back over to our new channel
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setup this is where it's asking us if we
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want to create
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a personal channel using our name or if
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we want to use a custom name which is
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creating a brand
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channel so i'm going to select brand
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channel now this is where you get to
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decide your youtube channel name now it
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could be that you're still opting to use
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your personal name and if you're not
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going to go with your name i would
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suggest to try to keep it on topic
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or somehow related to the content that
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you are going to be adding
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to your channel but do note that it is
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possible to change your channel name
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after you have said it
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so it's not so much of a big deal now we
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have got a video specifically on this
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topic selecting your channel name
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talking you through a couple of
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different processes and a couple of
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different things that you can do to help
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you land on the perfect channel for you
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so again that's going to be in the
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resources below this video
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and i'll also link it up in the cards
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now too let's call this super
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awesome channel i understand i am
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creating a new google account
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with its own settings so if we go create
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it'll go through and do its
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thing and then we get presented with
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this nice work your channel super
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awesome channel has been created
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it's giving us the next step here which
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is to upload a profile picture
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so we're going to upload picture i'm
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going to navigate through and find a
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picture i'll put this one here in
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once you've got your profile picture in
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you can come down and they're asking you
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now
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to tell your viewers about your channel
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so this is your youtube channel
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description
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so what you want to add into this
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section here is a few sentences or
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a short sharp paragraph including who
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you are
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what your channel is about and what
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viewers can expect
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on your channel what's the type of
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content that you're putting out
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now a pro tip here is that you can
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actually optimize this up
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to help your channel rank by adding in
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some keywords and some key phrases
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around the content that you're going to
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cover here so it's important to add some
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of those keywords and key tags
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into the channel description here also
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into the channel tags which we're going
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to get to
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soon and also inside the videos
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themselves
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that is going to give you the best
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chance of getting your videos and your
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channel ranking
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on youtube faster now make sure you
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stick around to the end because i'm
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going to share with you our youtube
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ranking guide
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to help you do this for your videos and
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for your channel
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so here's our channel and our channel
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description to give you an idea
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of the types of things that you can put
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in there we've got a bit of an intro
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welcome to primal video introducing
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myself and mike
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and what we do we're talking about the
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types of videos that we're putting out
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on this channel
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we ask people to subscribe if they think
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that's a fit for them
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and we've also got linked here a
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resource to one of our video editing
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guides but you can see in this
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description we've got a few keywords
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that are related to the content we are
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creating so
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video creation we've also got video
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editing tutorials
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gear reviews video production tips and
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tricks
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video marketing tips youtube ranking
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tutorials
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so this is stuff that will read well for
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a human but also helps youtube
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understand
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what your channel is about as well so
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for the sake of the channel that we are
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creating now i'm going to copy and paste
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this as the description
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for the new one next up you're going to
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add links to
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your sites and to your social media
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profile so we'll add in our website here
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and we can give it a name we can add in
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our facebook
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twitter and instagram and we hit save
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and continue
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okay when that's complete the next thing
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you want to do is to verify
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your channel this is going to unlock
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some extra features and things in here
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so you want to come up again to your
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profile image
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come down to settings down here to
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channel status and
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features you can see these are the
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different things that you can unlock
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for your channel and the first step in
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unlocking these is verifying your
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channel so
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hit verify next you want to come through
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select your country
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you can either do it then with an
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automated voice message or you can get a
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text message
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sent to your phone then enter the
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verification code
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and your channel is now verified so it
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doesn't take much to verify your channel
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and you can see straight away we have
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access now for custom thumbnails
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external annotations
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and we can upload longer videos and we
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can also upload videos as unlisted and
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as
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private so once that's done you want to
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go through and set up your actual
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channel so if we go up here to return to
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youtube studio
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we'll then go to our actual channel so
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we'll come up here to
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view your channel on youtube and over to
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customize
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channel and this is where we can add in
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our channel art or our branding to make
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this
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look and feel like our brand now we have
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a full walkthrough on creating your
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youtube banner including some really
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advanced tips and techniques in there as
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well
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again it's linked below in the
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description in that resources area
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and i'll throw a link up in the cards as
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well but for this one here i'm just
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going to go add channel art
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you get to either upload a photo use any
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photos that are already uploaded on your
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google account
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or there's some in the gallery here from
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youtube that you can use so let's just
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pick this one here
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now you can adjust the crop you can see
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that this does look totally different on
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desktop to tv
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to mobile so if you want to adjust the
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crop and zoom in or crop something out
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you can do that in here as well maybe
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position it up a bit
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cool then hit select so that's how you
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can upload your youtube channel art so
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now if we go over to the about page here
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again you obviously see our description
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in here if we needed to make any changes
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to it
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we can edit that here but there's some
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other details that we can add in down
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here as well so for business inquiries
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we can add in an email address
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and go done so that makes it easy for
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people to find an email address to
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contact us if you want to add a location
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for your channel you can do that in here
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as well so from here you want to go back
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to the youtube studio dashboard
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down to the bottom to settings and then
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down under channel
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and in here there's more settings to
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customize up your channel first so we're
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going to go first is over to this one
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here branding
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this is a little branding watermark that
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you can add to your videos
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it also acts as a subscribe button so
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you could just use your profile picture
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or you could make some little small
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subscribe button so for us i'm just
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going to choose image
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let's go to the desktop i have a little
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youtube watermark subscribe button here
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which looks just like this so something
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really basic and then you get to choose
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where you want this
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displayed so whether it's on screen the
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entire time whether it starts at
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five seconds in or whether it's only
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shown at the end of the video
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so i'm going to leave it here that it
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starts about five seconds in because
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that's going to be after
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any ads or anything as shown at the
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bottom of our video then across to
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advanced settings this is something that
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you will need to specify
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whether your channel is aimed at kids
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content or whether you're creating
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content that is made for kids or not
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so you will need to specify that yes
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this channel is made for kids
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it's gonna have kids content on it or no
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this channel is not made for kids
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now do note that you also have a third
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option here that i want to review this
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setting for every video
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so you can manually set this on a per
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video basis as well so i'm going to go
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with no this channel is not made
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for kids with this one if you do have a
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google ads account you can link it down
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here by just hitting
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link and if we come back across to basic
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info here
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this is where we're able to add in some
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keywords or some key
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tags associated with our channel to
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again show youtube what our channel and
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our content is about
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to give it everything it needs to best
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show
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our channel and our videos up in search
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results and on the youtube platform
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so it could be that you're starting off
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with some obvious ones here
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justin brown primal video
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i'm just pressing the comma then it
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applies it as a tag
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it could be video marketing it could be
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youtube
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for business video editing
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filming on iphone android you get the
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point what are the things that people
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could search for to potentially find
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your channel and again this is where our
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youtube ranking guide that i'm going to
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share with you at the end of this video
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is going to help you find out what these
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terms are
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that your ideal subscribers are
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searching for that you can associate
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with your channel as well
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where the content is related so you want
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to go ahead and add a few of those in
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now only add them in if they are
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relevant to your channel don't just
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add spam ones in or ones that are maybe
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a hot topic right now
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you really just want to add in the ones
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that are relevant to your channel so
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below that you've got upload defaults
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now this is where you can start to
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streamline your upload process so every
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time you upload a video
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these could be the default values that
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are added to each one of your videos so
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for the most part i would say that you
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leave the title and the description
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empty because they are going to relate
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to each video
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but maybe you're setting things like
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every video when you upload it
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to go as private first while you get it
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set up and then you release it at your
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own time
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likewise with tags if there's some tags
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that are going to apply to
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every one of your videos like in our
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case it could be something like primal
[745]
video
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or justin brown we can add those in here
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and they are going to show up
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automatically
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when we upload every video and there's
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more upload defaults under advanced
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settings here
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around licensing and allowing comments
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and those sorts of things that you can
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lock down
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as well so those are the main settings
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in there that you'll want to go through
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so we'll just hit save to back out out
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of that so now that your channel is
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pretty close to being set up we can now
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go through and add in any managers or
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any other
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accounts that we would like to have as
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managers on our channel
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so to do that come back up to your
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profile picture head to
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youtube just to take you back to the
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youtube dashboard
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and then when we click on the profile
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picture you're going to get more options
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in here
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so if we then come down to settings and
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then you can add and remove managers
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down here under channel managers
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just click on here and you can assign
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people to be managers on your channel
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now while we're on this page i will also
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show you the view advanced settings in
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here so in here this is where it gives
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you your user id your channel id
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in case you need those to link up things
[804]
like tubebuddy or other
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youtube channel management tools which
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we use and strongly recommend
[810]
and the other thing that's on this page
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is this is where you come to set your
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custom url
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once your channel has been approved for
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it so
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this is where you can have youtube.com
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forward slash primal video as the link
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that you give people
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instead of having your link a bunch of
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random numbers
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and letters now there are requirements
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for this if we click on this now it'll
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tell us in here
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that in order to have a custom url your
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channel will need to have 100
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subscribers or more
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be at least 30 days old have an uploaded
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photo as a channel icon
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and have uploaded channel art so once
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you've reached those things
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that is where you can go back and add
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that as well
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so if we go back to our channel page now
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this channel is now set up and ready to
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go
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for you to start uploading content
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obviously all you need to do then
[854]
is film some videos and come up here and
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hit upload video
[857]
and you're good to go so that's the
[859]
complete walkthrough
[861]
on creating and setting up your youtube
[863]
channel now we've mentioned this a
[864]
couple of times in this video but linked
[866]
on screen
[867]
is our youtube ranking guide this is a
[869]
free download a free resource for you
[872]
to help you find high traffic low
[874]
competition keywords
[875]
that you can use to help optimize your
[877]
channel and your videos
[878]
to show up in both google and youtube
[881]
search
[882]
this is the exact strategy that we use
[884]
to grow our channel
[885]
and that we teach our clients and
[887]
students as well so click the link to
[888]
grab your copy
[889]
and i'll see you in the next video
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