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How Much MONEY Do Twitch Streamers REALLY Make? (Inside Look from a Top Streamer) - YouTube
Channel: Disguised Toast
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Heh, This guy's toast
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so you want to know how much money
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Twitch streamers make. Well, you came to the
right place
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my name is Disguised Toast and I'll be
giving you an insider look at just how
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Twitch streamers make their income I'm
someone who has been in the top ten list
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for the most viewed twitch stream on
both a weekly and a monthly basis so
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hopefully this lends a bit of
credibility to what I'm about to tell
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you
all right so twitch streamers have about
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four different ways to make money they
can do donations ads subscriptions and
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sponsorships so let's do the easy ones
first donations very straightforward
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viewers can directly donate money to the
streamer using credit cards or PayPal
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and they would get the majority of that
donation sometimes the platform takes a
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1% cut but it's negligible my donation
total is about two thousand and five
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hundred a month which is actually on the
lower side for someone with my
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viewership
I don't incentivize donation other
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streamers do and they get more donations
because of it it's really up to the
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individual streamer to incentivize
donations you know some streamer even
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give out private snapchats to their
viewers if they donate a certain amount
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next we have ads every time you open up
a twitch stream you get served an ad
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when that happens the streamer makes a
tiny bit of money in addition to the
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initial ad you get from opening up a
twitch stream every partnered streamer
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also has access to a special button the
ad button and when they press this ad
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button all the viewers get served an ad
and they make a decent amount of money cuz
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you know that's love ads going on at the
same time if I was to press it it's ten
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thousand people all getting a 30 second
advertisement and it's really up to the
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streamer to control how many times they
want to press this ad button because you
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know it's like a golden goose right you
squeeze it and instead of a golden egg
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popping out it's some cash some
streamers just smash it non-stop you
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know they can serve like five minutes of
as if they really want
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some streamers never press the button
and they never serve any extra ads so if
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you ever wonder why a streamer you're
watching just keeps getting ads ads ads
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ads it's probably because they keep
playing whack-a-mole with the button and
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making money off it for me I make about
four thousand bucks a month of ads and
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that's from someone who never presses
the ad button it's just the initial ad
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you get when you open up my stream
subscriptions now this is where the
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money starts ramping up viewers can pay
$5.00 a month to be subscribed to a
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channel and in exchange to get a little
bit of benefits such as a special sub
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badge you know access to sub emotes for
example my sub emotes include a
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three-part dab emote and if your sub of
mine you can use this dab emote
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anywhere on Twitch to get attention I
would also like to point out that I
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understand dabbing is not cool I just do
it ironically I don't really dab
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because I think it's cool or anything
streamers can also set their chat to sub
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mode only which means only people who
are subscribed to paying that 5 bucks a
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month kept talking chat now keep in mind
streamers do not keep all this money
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which will take 50% of it yes 50% of it
goes to twitch if you're a top tier
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partner you get to keep 70% so only 30%
go to twitch I talked to your partners
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there's no hard definition but generally
anyone averaging 10,000 viewers or more
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is considered a talk to your partner for
this 70/30 split purposes when we use
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some examples let's look at the number
one two extreme in ninja currently he
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has 120,000 subs publicly displayed on
his stream if we multiplied this by
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three dollars and fifty cents that's
four hundred and twenty three thousand
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dollars per month of subs alone this is
just talking about subs pubg streamer
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shroud has about forty two thousand and
five hundred subs we multiplied this by
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at three dollars and fifty cents and we
get one hundred and forty eight thousand
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dollars
for months that's a quite a decent
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amount of change also I would like to
note that not every subscriber is paying
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the five dollars twitch has something
called twitch Prime what you get when
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you link your Amazon Prime account to
your twitch account and when you do this
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you get a free sub to any channel every
month for free not sure if you guys
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heard about twitch Prime probably one of
your streamers may have mentioned it at
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one point do you know about which prime
which prime just private front which
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So if Johnny the 13 year old
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twitch viewer asked his mommy to link
her Amazon Prime account to his twitch
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account then Johnny gets to subscribe to
a channel on twitch for free every month
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and maybe Johnny will go to twitch.tv/disguisedtoasths and click
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that free subscribe button for the
record streamers still get the same
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amount of money from a Twitch Prime sub
as they would from a regular sub and for
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those curious my sub count is at about a
four thousand which means I get fourteen
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thousand bucks off myself every month
and finally the fourth category the big
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one sponsorship this one is so
comprehensive that I will probably have
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to do another standalone video on it
because sponsorship has a huge range but
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to give you the basics here are ways a
twitch streamer can get sponsored to do
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something a sponsored stream a sponsored
YouTube video has sponsored live
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appearance at an event a sponsored tweet
or a sponsored Instagram post
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A sponsored stream is when a streamer is
paid to play a certain game for example
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recently EA paid all the top streamers
on Twitch to play battlefield 5 you can
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tell because all these streamers put the
hashtag ad in the title hashtag yeah the
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hashtags sponsored this is because they
are legally obligated to do so by the
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FTC the Federal Trade Commission
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the hourly rate for these paid game play
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usually ranges between 1 cent to $1
per viewer which means someone like me
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who averages 10,000 viewers can get paid
between $1,000 to $10,000 per hour to
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play a game and yes I have done 1,000
per hour and I've also done 10,000 per
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hour personally so that's a pretty wide
range right at the very end you have ten
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times what you get at the beginning and
the reason for this is there's a lot of
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factors it's like how fun is the game
how much money does the company have you
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know a mobile game from Asia probably
have deeper pockets than an
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indie passion project on Steam so one personal example I can give you is Battlerite
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every time they ask me to play their
game I don't really care about how much
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money they're offering because the game
is fun and I enjoy playing it so even if
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it's like a thousand bucks an hour it's
like yeah I really enjoy a game I'm
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gonna do it and it sounds weird right
me being okay was only getting paid a
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thousand bucks an hour and it's it's a
weird thing when you hear it out loud
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like hear me say I'm okay with getting
paid a thousand bucks but that's just
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how the industry is on the other hand
I've turned down games offering $10,000
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per hour and that's because the game
they want me to market is just what's
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the what's the nice way to say it
dogshit yeah that's putting it nicely
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and when games like that happen they
will essentially have to pay me Scrooge
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McDuck swimming and cash level amount of
money for me to be okay with playing it
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if I'm gonna force myself to go through
three hours of mind-numbing gameplay it
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needs to be worth it and for it to be
worth it there needs to be a lot of
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money on the table and a lot of you
might think of me as a money grubber
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because of this and that's fine I'm just
trying to give you a realistic mindset
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that I have when dealing with
sponsorships I know there are people in
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a real world working a nine-to-five job
every day just to get by and Here I am
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expecting more money to play bad
games they can definitely warp your
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perception on the value of money
sponsored YouTube videos are around
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5,000 bucks per video for a 30-second ad
live appearances at events ranges
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between 5,000 to 10,000 tweets and
Instagram posts are usually packaged
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into the deals because you know our main
platform is an Instagram it's not
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Twitter it's twitch so those are added
onto our deals and as I said at the
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start all these numbers I have given you
is based off my own experience as a
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twitch streamer who averages 10,000
viewers it is consistent with my friends
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who have 500 viewers it is consistent
with my friends who have 50,000 viewers
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so in total I get about 20,000 per month
off ads and subscribers and donations
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that's essentially my base salary and
any sponsorship I take on top of that is
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just bonuses I really hope this video
gives you guys a better idea on how much
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money a cop twitch streamer can make
I've been told by quite a few of my
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colleagues that this video is a bad idea
because you're not supposed to tell the
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public how much money you make because
they might see you differently you know
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you might think you're doing something
only because of the money
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some of them might lose trust because of
this but honestly I just want to do
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something educational and transparent
about something I know about and I know
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that people are curious about so if you
found this video to be eye-opening or
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helpful please leave a like below and
comment your thoughts or questions I
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wouldn't mind doing more of these videos
where I talk about what it's really like
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to be a twitch streamer hope you guys
enjoyed it and I'll see you guys next
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time bye
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