How to STAND OUT in a COMPETITIVE MARKET 🔥 - YouTube

What is up everyone.

Welcome back to my channel, the number one place for new coaches, content creators and

entrepreneurs.

In today's video, I really wanted to answer a question that I got over on my Instagram

specifically.

This question right here where someone asked Vanessa, how do you manage to elevate yourself

in a saturated market?

Oh my goodness.

I love this question to the point where actually to dedicate this whole video to answer it

now, I remember in the beginning I was petrified to start my business, let alone be on YouTube

or even talk about Instagram.

It felt like everyone was already doing it and there was no chance that a nobody like

me would be successful.

However, fast forward a whole year later, not only do I have over a hundred thousand

subscribers on YouTube, but I've also sold out a lot of my programs and services.

So how did this even happen?

That's why if you really want to find out how you can stand out in a very competitive

space, then I want you to keep on watching.

Now, my first tip for you when it comes to standing out in a very competitive space is

very simple, and that is don't be a carbon copy.

Now, I'm not exactly saying or forcing you to reinvent the wheel and put that unnecessary

pressure on yourself to do something entirely unique.

However, I am telling you to be a little bit different.

Now, I'm going to give you a very specific example.

We all know that Instagram is a very, very saturated topic to talk about on YouTube,

right?

However, as a newbie on YouTube, one of my YouTube videos was about Instagram, and guess

what?

This video ended up going viral, but not only this, if you actually look at the comment

section, by the way, skip all the spam that you see right there, but if you actually dig

deep, you'll see that a lot of people said that this video was honestly the most unique

video that they saw because they were tips that nobody else was talking about here on

YouTube.

Now, that doesn't mean that every single tip that I gave was unique.

However, there were a couple of that.

Not a lot of people were actually saying in their videos and that's why that video alone

gained so much traction because I was finally delivering something that you couldn't necessarily

find anywhere else on the internet at that time.

That's why you got to make sure that if you are wanting to be on YouTube or be a business

owner or do whatever you want, you got to make sure that you're really paying attention

to not necessarily copy and pasting what everyone else has already done because if you are doing

that, how else are you going to stand out?

Not only this a by not being a carbon copy of everyone else, you can stand out as a leader,

as an authority.

Even for me, I came up with my own solutions on how to solve some problems.

For example, the swipe up pack, which no one else at the time was sharing because I figured

it out myself.

Not only this, my workflow for YouTube at the time, no one else was showing this.

Now only this creating massive briefs and walking someone through step by step how to

do it.

Again, no one else was necessarily doing it at that depth.

That's why you gotta figure out how you can make yourself unique, especially as someone

new.

For me, it was delivering immense value value that some people would actually pay and that's

what truly helped me grow a lot faster because that really set me apart from my competition.

So you got to make sure that you aren't being a copy and paste version of someone else and

that you are really trying to be unique, not reinvent the wheel, but being unique in certain

things that have already been done.

Now moving onto the second tip that I have for you when it comes to standing out in the

competition is niching down.

Now I'm going to give you another specific example with my own case study, and that is

yes, I do social media and social media is really competitive.

There's tons of YouTube burrs that actually cover this topic.

However, I've learned to really niche down and only help coaches and service providers

with their social media.

I'm not helping e-commerce people.

I'm not helping influencers.

I'm not helping the regular person that just wants to grow.

I'm helping coaches and service providers.

That's what makes me unique and that's what's really helped me grow a lot faster as well.

Not only this, even before social media I was doing quit my job videos, what I wasn't

doing.

Quit my job videos for everyone and anyone I niche down specifically to millennials and

that's why this video went semi viral as well.

Even though quit my job, videos were really competitive, so as you can see, if you actually

niche down a little bit more, you're going to be able to actually stand out from the

competition a lot better and a lot faster.

No, wait, wait, wait, wait, wait.

I know before we move onto the next tip, you're probably scared to niche down and you're thinking,

Oh my goodness, I'm going to exclude a bunch of people if I niche down.

But honestly, even though I've niched down to just coaches or even back then to millennials,

I attract other people that aren't coaches that aren't millennials, and that's totally

okay.

You're still going to attract people that resonate with your content.

However, if you tried to speak to everyone in your content, you're going to speak to

no one.

So don't worry about excluding people because those people who actually want to stay will

come.

However, in your own mind and in your own strategy and when you're actually thinking

about your content, you really got to narrow it down.

So I really want to make sure I cover this before you start freaking out and thinking

you're going to lose a lot of clients or a lot of subscribers if you niche down.

That is not the case.

So let me reassure you that one more time.

Now moving on to the next advice that I have for you when it comes to standing out and

that is don't be vanilla.

Now, what exactly does it mean to be a vanilla?

It basically means you've got no personality.

You say yes to everything and you're pretty blend.

Now if you take influential people like Gary V, yeah, he's very aggressive in your face

and he'll give you tough love and tell you what you need to hear.

And not what you want to hear and for that a lot of people hate him, but at the same

time a lot of people love him and he's very identifiable in this marketplace where there's

so much noise.

On the other side of things, you've also got Oprah.

Oprah is very wise.

She's very loving, she's very empathetic and she's also kind of motherly and that's her

brand.

Now you've got to ask yourself what is yours?

Because if you try to blend in and try to agree with everyone or have everyone like

you, then guess what?

You're not going to stand out.

Now for me, how I've stood out, especially in a very saturated marketplace is I'm very

step by step, process driven, strategic, but I'm also high energy and I'm also very, very

vulnerable, transparent and generous in my content and not a lot of people do that.

Not only this, I also give tough love and that might repel some people, especially if

you're a client or a student of mine.

You probably also know that I swear like a sailor and that's also going to repel a lot

of people as well.

And that's okay with me.

I'm not trying to serve every single person on the internet.

I'm only trying to serve the people who are attracted to my personality and the way that

I do things and that might not be everyone's cup of tea and that's okay.

That's why it's really important if you're trying to stand out in a very saturated marketplace

that you actually stand your ground when it comes to your character, your personality,

and how you want to run things in your business.

Now, so far in this video I talked about the key things that can help you stand out and

elevate yourself in a saturated market or at least the key three things that I did.

Now, if you want to learn more about business and all that, make sure you hit the notification

bell because my next video I'm going to be spilling some tea.

Specifically, I'm going to talk all about the biggest misconceptions when it comes to

actually having a successful business.

So if you're interested in learning some key lessons that I learned that I honestly didn't

expect to learn, make sure you hit that notification bell.

In the meantime, if you enjoy videos like these, make sure you also check out these

two awesome videos that I have right here.

I talk a lot about coaching, marketing, entrepreneurship, and all the likes of that, so make sure you

don't miss out on these two awesome videos.

Now, as always, guys, I appreciate you.

I hope you guys have a great day, a great week, and a great life, and I'll see you in

the next one.

Bye guys.