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Here’s Why Increasing Your “Perceived Value” In Business Is A Terrible Idea - YouTube
Channel: Dan Holloway
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so from the title of this video you
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might think what on earth is this guy
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talking about but in this video I'm
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going to cover exactly why focusing on
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increasing your perceived value in
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business is a really bad idea and by the
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way as you're watching this if you get
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something out of it
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please hit like if you have a
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perspective to share whether you agree
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or disagree I'd love to hear it please
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comment below and if you like videos
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like this please hit subscribe and the
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notification bell to get an alert every
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time I do a new video which is three
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times per week at the moment all right
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so here's exactly why increasing your
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perceived value is a bad idea now if you
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think of air what is it that we're
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putting our focus on when we are talking
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about perceived value now our perceived
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value is what do people your customers
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what does somebody think the value of
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your product is and now if you compare
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perceived value to the actual value and
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communicating the actual value of your
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product or service it's a very big
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difference and here's why because
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perceived value is a construct not based
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on or maybe loosely based on but not
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directly linked to the actual value but
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if you're communicating the value the
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actual value then you are focusing and
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putting your attention into what the
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actual value is right there's no extra
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step in that process you're literally
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translating and communicating
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effectively what the actual value is and
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here's why this is so important
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perceived value is coming from a focal
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point and a mindset of how can I get
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someone to see this in the way that I
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want them to see it and that's based on
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manipulation that's based on us creating
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a construct often elaborated often you
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know exaggerated and often you know
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blown up to it or overhype or
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over-promised our product or service but
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it's based on us creating a construct
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and showing it not necessarily the way
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that it is and it's also taking us away
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from the
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most important thing which is how
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valuable is our products and service to
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the people we trying to help and if the
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product is incredibly valuable we don't
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need to increase the perceived value we
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just need to accurately communicate the
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value now don't get me wrong I'll see
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the direct result of accurately
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communicating the actual value in the
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way that it actually helps someone the
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result of that is normally it's gonna be
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the the customers perceived value so the
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value that they see in your product is
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going to increase but that's not where
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you're putting your focus
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you're putting your focus into actually
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delivering value and actually
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communicating that value and the end
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result to that customer from actually
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purchasing your product or service and
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using your product and service the end
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result is they are far more likely to
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actually have the positive impact that
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you've been communicating in the first
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place
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perceived value is creating a big
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disconnect in the you're not necessarily
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communicating the actual value of the
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product and your wording everything in
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your messaging based on a construct of
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the value and the customer then is not
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necessarily getting the exact value of
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the product because they bought the
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product based on a construct of the
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value that we created to get them to
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make the purchase not to get them to
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receive value I have a very different
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focus and especially if we're starting
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in business maybe we haven't started yet
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or we're brand new in business it is
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super duper important to get this wife
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and the word go because the longer that
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we build a business based on a
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foundation of manipulation and a
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foundation of not actually focusing on
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the value of our products and services
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then the longer is going to take for us
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to undo all of that and actually build a
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business on the correct foundations of
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inspiration okay so it's all about
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putting your focus in the right areas
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because we're focus goes energy flows so
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we focus on the value we build our
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business based on the value and then we
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get really good at communicating the
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actual value what we're then gonna end
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up building is a long-term customer base
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of extremely happy extremely loyal
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customers who actually really get
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something out of using our products and
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services and will keep coming back for
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more and recommending their friends and
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family and so on and so forth all right
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really important to make sure we
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distinguish that from the word go so if
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you have got something out of this video
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a little bit of a short one than normal
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but I wanted to keep it punchy direct
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and to the point I hope it was
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beneficial please hit like if you
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enjoyed it or got something if you have
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anything to share or would love to hear
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from it so please comment sorry I'd love
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to hear from you so please comment below
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with anything that you agree with
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disagree with or anything to add and
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also if you would like to get more
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videos like this every single week then
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hit subscribe you'll see that in the
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bottom corner right now hit the
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notification belt you'll get a reminder
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and I would love to see you again in the
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next video thanks very much for watching
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bye for now
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