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How to build Investment Portfolio? - Strategies for Beginners ft. @CA Rachana Phadke Ranade - YouTube
Channel: Asset Yogi
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According to you, what is an ideal portfolio?
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What percent should go where
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There is no fixed formula in this
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I found it difficult to tell that I am CA
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After ages, I have talked in Hindi for this long time
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Hello friends, we have brought a different format in this video
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We will try to know a YouTuber's journey
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Many of you may know her
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She talks about the stocks a lot and we will try to know where she invests?
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She talks about the stocks, she talks about personal finance
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I am not talking about anybody else I am talking about Rachana Ranade
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Many people might follow her youtube channel
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And if you don't, then do follow her
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I think I have introduced Rachana already
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I would like to listen from Rachana herself
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Rachana, how will you describe yourself?
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Many things are said in a description that
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I am YouTuber, investor, entrepreneur, teacher
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Out of these, if someone asks the favorite
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Then I like saying teacher very much
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Because I wanted to do it from the very beginning
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So today also, if people say stock market guru
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Many people say that
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I don't know whether I am or not
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If they say she is a very good teacher, then I feel very good
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I still describe myself as a teacher
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Earlier only college students were used to my students
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Now all the age groups are there senior citizens, children, etc
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That's the only thing that has changed
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Everybody's child, but we have grown a little
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We can also say young at heart
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I remember that one of your videos went viral
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I think it has approx 11 to 12 million views
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Was it designed?
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Or you just thought that I have uploaded a video about the stock market
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And you never knew
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That it will be so popular
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Yes absolutely
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I have never thought in my dreams also
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The stock market video, that too
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One and a half-hour video can be viral
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I had never thought of it in my life
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Till then, I had heard about the names like Dhinchak Pooja, that they go viral
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Other than this if something goes viral I had never heard of it
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Many of my friends said that Rachana, you have recorded a lecture, try and upload it on youtube
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Many friends told me to cut the video into pieces and then upload it
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10 or 15 minutes is a viewable time, people can digest it
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I said see, I am not going to spend a penny
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We don't get money from YouTube as I have heard
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Nobody was there to guide me then
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I said I will not spend a penny, I have made a video of 1 and a half hours, I will upload it like that only
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Whoever wants to watch, can watch, and who doesn't wanna watch then don't watch
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How have I used it to my advantage? Did I use any strategy?
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Then for sure, I've used a strategy, I will tell you in short
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At that point of time,
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In 2019 I used to teach CA students
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I used to go to 7 different MBA colleges as visiting faculty
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When I used to go to teach different students there
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Then I used to give homework to the students that you have to watch this lecture in homework
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I've given the homework of watching the lecture and I said
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I will take an internal assessment about the things I have taught in this lecture
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On the same pretext, everybody watched the video
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Students liked the video and said, Ma'am, the lecture was good
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We forwarded it to our friends
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So this story began from the homework.
So I had exposure with the students
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and I took it to my advantage and used a small strategy, which worked
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Great. I too liked this story very much
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The point you have told about one and a half hour
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I was shocked too that how many people watch one and a half hours video
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I think it is good for the whole ecosystem
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When people get serious about any subject
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Then naturally they can watch a long video.
-Sure
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So Rachana we understood your journey as a YouTube and a teacher
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I would like to know something about you as an investor also
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What was your first investment?
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And in which year did you make your first investment?
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It started with FD as my first investment in my life
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I remember at that time I invested in Rupee Bank
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If you remember a few years back there was news about the bankruptcy of Rupee bank
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Back then I had withdrawn a large sum of money
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I was in 11th standard at that time
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Then my mom said Rachana if you are withdrawing the money
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Then why not put some money in FD in some other bank and some money in gold
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So when I was in 11th standard
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My second investment was in gold
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I purchased the gold for 8000 Rs
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And which year you did that?
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It was in 2003
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Even though I didn't invest right out of my mind but
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I invested from my mom's mind
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So it was a good start. Since then I had the craze about the different investment opportunities
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But equity is out of the question
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In everybody's home, there are perspectives
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That stock market is betting
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Especially if you are from a typical middle-class family
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So it was the same for me too that I have to be far from the stock market
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My brother became CA,
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He's 4 and a half years older than me
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Then he started investing in the stock market
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He used to ask me on the call because back then there were no apps
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So that was the first time when we started watching channels like CNBC chest at our home
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So I was in FY at that time proximately
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So my brother used to ask what is the price of this?
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We had to catch it from the script on the TV
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Yes, we found it, that's it tell me its price
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I understood that only about the stock market
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Then gradually CA started, I started to learn some concepts
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What happens? How does it happen? then my interest grew up
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Then someone suggested starting the investment journey
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So 2006 was the year when I started my very first investment
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In the stock market
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There's so much craze means what to do now, the situation was like that
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So I remember I chose Tech Mahindra for my first investment
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I got so excited that I typed Tech Mahindra
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In the dropdown, there were both options Tech Mahindra and Mahindra and Mahindra
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I ended up purchasing Mahindra and Mahindra
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I purchased the wrong shares for my first investment
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Later I thought, oh God what is this?
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That is how my journey started in investing the wrong share which I never intended to
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And after that, a very good and long journey started after 2006
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I think that this happens to everybody, people invest in wrong shares at least once
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In my point of view
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You have to give Guru Dakshina (donation of the guru)in the form of loss
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Absolutely if I open my life's first portfolio
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I laugh so much what level of companies did I choose
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I found it difficult to tell people that I am a CA
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I had chosen this bad company
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Without seeing the balance sheet because there is a senior who we idealize
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And we think that he knows everything, will tell us
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And we will invest in that only
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So Rachana I've heard saying you about FD, stocks, gold
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So I think every investor makes a portfolio
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So according to you what should be the ideal portfolio, what percent should go and where?
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And if you want to share about what percentage do you devote in which asset class?
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If you want to know that what percentage of your portfolio should go in which asset class
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I think for that you have to do an exercise before that
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I call this exercise KYS
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What bank does, the bank do KYC(Know Your Customer or know your client)
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So I say KYS "Know YourSelf"
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Who are you?
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If you don't know who are you
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Then how are you going to choose
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What strategy is better? For example, if I am making a portfolio for my dad
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He is retired so I don't think he should have very big exposure to the equities
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For him income earning strategy
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Is more important
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So his way of making a strategy is different that is based on who he is
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Vis-a-vis if I am making an investment strategy for myself
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Then I can use some value investment strategy
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I can use a growth strategy
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Because today I have that risk potential, me and my husband, we both are working
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We both are earning so that's why I say there is'nt a fixed formula
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It is different for you, different for me, it is different for everyone
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Depending on multiple factors
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As I have said your age, the second thing can be how many people are dependent on me
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Now in my house, there are my in-laws but both are ex-government or semi-government employees
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They get their pension, I earn money, my husband earns money
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So only one person is dependent on me that is my son
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So the number of dependents, for me there is only one so I can take more risks
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Medical condition can also very important thing
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You should see all these parameters based on that you should have your investment strategy
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I have done my own KYS
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In that my portfolio, sorry what can I say
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Category of investor falls into a risk-taking investors
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So I can take risks, this is my category
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That's why
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The major component of my portfolio is equity
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So approximately my 35 to 40 % goes into only equity
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I am not saying the mutual fund
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This is a direct investment into the market
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After that, the percentage-wise
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The second is mutual funds after that bonds
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Because bonds are that asset class in which you can invest
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Where you will get more than FD
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Now how many people know that there is a bond of the government of India
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In which people like me and you can invest into
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And in that, we get almost 6 to 6.5 % interest
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But people don't know about it so they don't invest in it
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A next comes bond for me
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After that many people ask me that Rachana you do so much stock market etc
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Do you believe in FD or not?
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My answer is 100% yes
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Not keeping in FD is also a wrong thing
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When you require the money in a short time
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Then I cannot say I will withdraw the money from the market and take the money
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You'll need FD only, you'll need a recurring deposit
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Whenever you require anything within one year, your emergency fund
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For that, you have to have a fixed deposit, recurring deposit
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Some money can be in the savings account
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So this is the portfolio location
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Starting with the highest equity, mutual funds, bonds of course there is gold too
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Approximately 10% of my portfolio is gold
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Theoretically, it should be there because it acts as a good hedge
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For your stock market, FD is also there in my portfolio, there is no doubt about it
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So you talked about gold, so you purchase the gold
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Or you invest in bars and digital gold
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No no, my majority is in e-gold, other girls say gold jewelry, etc
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You can see that there's nothing on my neck, in my ears, there are only AirPods
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There's nothing in my hands, there is only an engagement ring
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I agree with you Rachana
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Many people say that in FD, the value deteriorates
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And you shouldn't do it
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But I think there should be some portion in FD
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Because whatever your need is in short term,
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It is not necessary that you can withdraw the money from the share market
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I think you have touched upon a very good point here
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So we understood Rachana as a YouTuber and as an investor
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Now we will talk about Rachana as an entrepreneur
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How much do you invest in business Rachana?
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This means you invest some portion in business or not
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As you talked about equity then the business is also equity
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How much do you invest in a business or how much do you invest in stocks?
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Or you have made a formula that I have to invest this much percent in business and this much % in another investment
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When I started a business that time I happened to read a book called Lean Mean investing
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In this, those who haven't read it
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I will tell you, you can do two types of businesses
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One is that in which you can earn very much money
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Ideas should be good for both of them, but your idea is good in one
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And you do fundraising and you burn cash to spend on advertising
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Brand building and you spend very much on your image building
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The second type of business is your idea is good you try to maintain quality
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But you cut down unnecessary expenses
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So by nature, I think that I fit into the second category
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I did not feel the necessity to invest a big amount in my business thankfully
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If I tell you that
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The biggest component in my P/L is salary cost or employee cost
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So whatever expense is out of that the highest amount goes to paying the salary
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If you see my office space
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Then it is a very small space comparatively
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I used to live there earlier
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I have made a set up of studio
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The one where I at preset
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This is the only place, the studio is the only place where I've spent the money
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That's why I believe if the business is performing well back to back 3 to 4 years
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This is where you get clarity
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That we can spend money on show off
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there's no problem
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As far as advertisement is concerned
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I was thinking in the beginning if we will do it or not
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But then I thought that how much will it do by word of the mouth
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Let's track it
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After that, we will think of it if we want to spend money on the advertising
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But then I found out that if you are providing good content
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Then sometimes the word of mouth is enough
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I think you have shared many personal things Rachana with us
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And I felt very good talking to you
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Understanding your whole journey, even though we've met before
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But I did not get a chance to know you this personally before
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But I felt very good talking to you
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Thanks a lot, Mukul, I too enjoyed a lot
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After the ages, I have talked in Hindi for this long time
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I am sorry if my Hindi is not that good
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We don't speak pure Hindi
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The Pune, Bombay side's Hindi is much different
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So I don't know pure Hindi
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But tell your subscribers to adjust a bit
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No, I think you were perfect
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I too don't speak Hindi fully
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We are used to speaking Hinglish
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I think nobody speaks pure Hindi nowadays
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But I think people should be able to understand in the simple language
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Anyways thank you again
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Thank you, Rachana for this wonderful interview
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I think people will like you very much and
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Those who haven't watched Rachana's channel yet
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Please catch with her channel
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And you'll find the link in the description
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