Developer to Entrepreneur: My journey to InterviewReady - YouTube

Channel: Gaurav Sen

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Hi everyone. This is GKCS. This is my first video on entrepreneurship,
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and I hope that this is useful to you.
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I am a software engineer who recently started my own company called
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interviewReady. It's been a year.
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So there are some lessons that I would like to share with you in case you're
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thinking about moving from, let's say a "tech role" to entrepreneurship.
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This talk is basically on how do you make that decision?
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How do you reach that decision that? "Hey, this seems like a good thing to do".
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And even if you're feeling like it's a good thing to do,
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how do you make sure I have three tips to share with you?
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Think about whether this dream that you have is sustainable.
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Think about whether it's safe to pursue the dream.
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And finally think about if you have enough data,
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when it comes to sustainability. There's two things which are quite important.
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The first one is, is this a long-term plan? I mean,
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is it going to work long-term? And the second one of course, is that,
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is it profitable? Is the business sustainable by itself?
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Let's look at long-term planning first.
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Let's say you have a full-time job and you decide to take mock interviews on the
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side.
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So you're charging people for mock interviews and you're getting a lot of money
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through the side business,
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up to the point that this side business starts paying you more than your
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full-time job. So if I'm earning,
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let's say 50,000 rupees a month on the
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side and I'm earning, let's say 40,000 in my full-time job,
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then it makes much more sense to actually invest here.
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The problem is that you are being constrained also by the amount of time you can
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spend the amount of effort you can make and the amount of preparation you have
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to do before every interview right now, because it's three hours,
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you are probably able to manage work and your side business later on,
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when you have to scale the long-term plan, starts to becoming really,
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really hard because the amount of effort you're putting in body is probably
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going to burn you out. And even if it isn't,
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then how much are you going to scale this business from 50,000 rupees,
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1.5 lakhs?
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2 Lakhs? Seven lacks?! But not more. There's.
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An upper cap that you have set for yourself when you're thinking about a side
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business, which is dependent on your time and your effort.
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So when I think about long-term thinking about scale,
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and basically you are thinking about a product instead of a personal
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service.
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That's the general idea.
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The second thing is profitability.
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And I think this is the most important thing about any business.
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I've been to hundreds of hackathons and startup contests.
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And I see a recurring theme.
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People feel shy when talking about profitability,
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when talking about wealth and money,
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and you can't afford to do this if you're going to be an entrepreneur.
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"Why do you want to be profitable?" is a good question: Well,
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if two parties willingly transact, if party A says, yes,
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I need your product. Here's some money.
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So party B's happy because they're getting money.
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Party A is happy because the service or the product that they're getting is
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worth more to them than the money.
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Both parties are benefiting (apart from the taxes that the government is getting
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and the whole world is getting benefited,
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that's a separate thing) these two parties are happy.
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So what you're doing through this transaction is a good thing.
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The second thing of course is that you, as a business,
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are going to be responsible not just for yourself but for all the people working
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in this business. They deserve their salaries.
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They deserve their salaries being drawn from a profit.
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And I can go on "Why your profitability will make sense!" But
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it's a mixture of common sense and a mixture of basic economics.
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If you are going to run a business, you need it to be profitable.
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Let's move to the second part, which is safety.
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Safety has the most obvious component,
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which is savings over here. How much should you save is an interesting question.
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Well,
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I would suggest save enough for you to survive for the next three or six months,
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and also save enough to invest in your business. For example,
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if you want to invest in this camera, you need money.
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If you want to invest in that computer,
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which is going to edit this video after I've shot it, you need some money. So
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that kind of savings is an investment in hardware. You could, of course,
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go to an investor and ask them for an investment. But in my personal opinion,
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going to investors for a hardware investment is which not about scaling.
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Is not worth it. If you can save by yourself, it's really.
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Really good because you're going to be saving long-term when you're going to
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scale by investing in short term through your savings.
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The second thing is skills.
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So if you were a full-time engineer earlier,
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then what's the worst that could happen? You're going to get employed again!
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I mean, to be honest with you,
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if you invest in your skills for the first five or six years,
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what's going to end up happening is that you will be confident that you can
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always head back to the job market in case things go wrong.
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So you have already invested in your skills through time and you have made some
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savings through a full-time job. Finally, safety also comes through.
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A proven concept. This like.
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Profitability is the most critical part of safety.
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A proven concept is something which, which means that,
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let's say you want to sell clothes and people say, "Hey,
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there's no way you can sell these types of clothes.
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This market never accepts these kinds of clothes".
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And then you go in the market and you actually start making sales and actual
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profits. That would be a proven concept.
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It doesn't mean that you need a full fledged business for it.
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You just need to make some sales to prove the concept.
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The best way that I found to do this is to actually get something like
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affiliates.
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If you're a YouTube or a blogger or any kind of social media person,
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then getting affiliates helps you build the confidence
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to make sense, and also build the confidence to know that,"Hey,
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I can make sense so I can probably start my own product."
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I can probably start my own chain. That's useful. The second thing is sponsors.
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Sponsors prove that you have a large audience,
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which is interested in what you have to say.
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Companies are coming to you because you have reach.
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So I would say, go for sponsors maybe second,
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but definitely go for affiliates that you agree with first.
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If you have a channel on fashion,
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going to clothing brands is a good idea.
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And for every sale that they make can you get some affiliate commission out of
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it? Out of the profitability. It's a good idea.
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Finally, this is something that I have never done,
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but I've heard is really useful. You can also take contracts.
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Or there's people who do freelancing. You can.
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Easily switch to your own company quickly from freelancing.
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This is the easiest switch that I can see. Affiliates of course,
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is a proven concept for sales. And sponsors is a proven concept,
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more for reach than anything else. Okay.
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Safety is taken care of. Finally, we have data.
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Data for me was YouTube analytics. But in general,
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create a website. If you are thinking about starting your own company,
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have a look at what people do in this website,
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when do they drop off? This is quantitative data. This is objective data.
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You also want subjective data.
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You want to know about things that they never do on this website because that
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doesn't exist. So you might start taking interviews.
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If you did interviews (personal interviews) with people and you ask them
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relevant questions, you might be able to get a lot of information from them,
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which you may never be able to get through quantitative analysis.
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So interviews gives you subjective data.
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Honestly speaking, keep a more open ear to critical data,
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critical feedback,
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because you need to make sure that they're not going to be things which make
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your business not sustainable or question the feasibility of your business.
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So this is something that really helped me when I was making that switch from a
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full-time job to InterviewReady.
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If you have experiences related to entrepreneurship or how you made that switch
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from full-time role to entrepreneurship, I would love to hear it.
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Until next time then, see you!
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What is system design?
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System what? Can we get to the next question? Can I get a hint?
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System design.
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System design is the process of defining components and interfaces within
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interactions based on specified requirements.
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Next question. Are you preparing for your system design interviews?
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Head over to interviewready.io to get InterviewReady!