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How to Private Label Your Amazon Product So No One Else Can Sell It - YouTube
Channel: Just One Dime
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All right. So today we talk about
one of the biggest drivers
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to this program that we've ever had,
and that is how to private label.
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How do you make your product
so it is your own self branded product
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that no one else will sellÂ
and is very unlikely to sell?
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Now let me start by saying the tips
that I'm going to share with you,
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do not physically stop someone
from selling your product.
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There are going to be cons and scammers
and copycats and losers out there
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who are going to be jealous of how
well you're doing,
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and they're going to try to copy
you and sell your product.
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It does happen at some point to everyone.
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What I'm going to share with
you will decrease
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the chance of that happening
and make it very difficult for them.
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It's also going to keep
you ahead of the game.
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So as soon as they think they
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caught up with you, boom,
you have something else
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better that you came out with.
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Or you differentiate
yourself in a new way.
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So these aren't like some magical pill,
theyâre techniques that work.
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I've had many people try to copy
my products and every single one
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I've been able to get removed 100%.
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Well, private labeling simply means
it's your label, it's your brand.
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And that has legal ramifications
and practical ramifications,
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as well as Amazon policy ramifications.
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The first most simple, basic way to do this,
especially if you're starting out,
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is in the title you're going to say
by your company name. That's it.
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So let's say you're selling,
you know, nail clippers.
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Nail clippers by clip central or whatever
your company brand name is.
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That discourages other people from doing it
because it's uniquely your brand.
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Doesn't guarantee they won't,
but it discourages them.
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And then you can also add a logo
to one of your photos.
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Put the logo on one of your pictures.
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So you have nine different pictures
you can fill out.
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You get your featured photo,
you have your next six photos,
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and then you have your remaining
two photos that are not typically seen.
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Make sure it's not the first photo, but
make sure it's not the last too.
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Make sure it's one in between. One of those
next six after the featured photo.
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That way, if someone tries
to see your listing, you say:
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âHey, you can't sell this,
you don't have our logo.
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There's no way you have our logo.
This is our logo. You can't do that.â
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That's the easiest,
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most least expensive, least effective,
but still helpful way to do that.
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Let me just show you really quick, simple example.
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So, for example, if I'mÂ
going to add a new product,Â
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I go to create new product listing.
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Let's say my product is in Health & Personal Care.
Diet & Nutrition.
Â
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Aroma Diffusers.
Bam, OK.
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When I create my product
in the title under vital info,
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if my product is in aroma diffuser,
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I'm going to say âBy Health Innovationsâ.
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This By Health Innovations is my logo,
brand company name.
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And then we get to the images,
not the featured photo,
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but one of these 1, 2, 3, 4, 5, 6.
One of these photos right here.
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Because remember, you can't see these two photos
when you go to a listing.
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You actually have to click on the photo
slideshow to see them.
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So one of these six right
here needs to be a picture of my logo.
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That's the fastest, easiest, first way,
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first level of private labeling your product.
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You need to get your logo.
Get it soon. Keep it simple.
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Make sure it's generic enough where it could apply
to different categories.
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So, for example, if you'reÂ
selling in sports and fitnessÂ
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and you later move on to
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science and industrial, get a generic logo
that would apply to both to save you time.
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Keeps it simple as well.
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Second level, you include it in your title.
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You include the logo in the name
in your title of your company name.
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You include a picture
of your logo in the photos,
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but the other thing
you add is on the packaging itself.
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Now I gave you this example
in another video.
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We use sticker mule, sticker
mule like the horse donkey thing.
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We order stickers from them.
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And this is just the thank you sticker.
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It's not an actual logo,
but we also do this for our logos.
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And you can take the sticker off and
put it on the packaging of your product.
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It actually looks really good.
It does not look cheesy at all.
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So if you if you put the logo
on the packaging of your product,
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you are again differentiating yourself.
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If someone tries to sell your product and
you say: âLook, you don't have our packaging,
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you don't have our logo, you can't sell it.â
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Most of the time, that will remove peopleÂ
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and cause them to no longerÂ
try to sell your product.
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Now, if you don't want to do the sticker route
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and you actually want your supplier
to print the logo on the packaging,
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usually they do not charge more
for printing the logo.
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Often theyâll charge for the packaging,
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but not the logo itself,
because they're very used to doing that.
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If you're selling clothing
and you want a tag. Like a clothing tag
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and it's on that little,
you know that brown cardboard
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looking tag with the rope twine
kind of thing looks really cool,
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that's what we do
for the clothing that we sell.
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That's the second level of private
labeling your product.
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Now there's another level
and that is called accessorizing.
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Now, even though an accessory
doesn't make it private labelable.
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When you add an accessory, which is
differentiating, which we talked about.
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So for example, if you are selling
a coffee mug and you add a serving spoon,
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OK? And someone's been selling these,
but you had this,
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well for them to sell what you're selling,
they now have to go out and get this.
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And the more unique this is,
the harder it's going to be.
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And you will ward off
thousands of potential competitors
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because it's inconvenient.
You're using the power of inconvenience
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to ward them off in the same way
that you use convenience to get more buyers.
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That's another way
you can help private label your item.
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Remember, this is so key.
If you are selling a product such as
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a drum head for a bass drum or a tomb,
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and you're trying to differentiate it
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and you include instructions
or tips on how to use the drum.
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No one else has that information.
No one else can sell your product.
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They're breaking universal law,
galactical law by doing that.
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So if you include something that personal,
that's another accessory.
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But it's super personal because it's something
you wrote that came from your brain.
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You're really protecting yourself
at a high level.
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That's another way you can private label.
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Next, this is the hardest,
but it is the most powerful.
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You can take it to a legal level
by trademarking it.
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Go to trademark.com
and you can sign up for a trademark.
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What is a trademark?
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It is copyrights to an actual symbol.
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It's an actual physical symbol.
It's not a patent.
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A patent is on something
that was invented.
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But we're talking about a symbol,
so your logo is your symbol.
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Make sure no one else has a similar
looking symbol in that industry.
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And you're good. That's it.
You can search for other trademarks.
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Make sure there's nothing close to yours
and then go register.
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It costs money. It takes time.
It can take months.
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You may even have to get a lawyer
to get it processed through.
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But once you do it, when your company
is doing millions a month, it's worth it.
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Because you do not want someone else
trying to sell your product.
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And if they do, you can just send them
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your lawyer after them,
and it will scare off most people.
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You also need to get
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a trademarked internationally if you're
going to be selling in other countries.
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So if you're in Europe, youÂ
want to sell in America,Â
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you need international.
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If you are in Mexico, you want to sell in Canada,
same idea.
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Now again, if you're just starting out,
I would not worry about the trademarking.
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I would take these other strategies
I gave you.
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Again, I'll go over them.
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Put it in the name of your company in the title.
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Make one of your photos have the logo.
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Better yet, put the logo on your packaging
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or your product using either
a sticker from stickermule.com
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I love that company, by the way,
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or by having those supplier
print the logo on the packaging itself.
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Add an accessory.
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The more unique the accessory it is,
the better.
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Especially if it's something
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that you personally created,
like information on how to do something.
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And finally, you can trademark.
Now there's one more step in this process.
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Really important.
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It gets ignored a lot
that I want to share with you, and that is
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Brand Registry. Now what does this mean?
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You're going to love brand registry.
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What brand registry means
as you go to Amazon with your product?
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Here, let's use my special amazing epic
serving spoon or a mixing spoon.
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And you say: âHey, Amazon, I want.
I own the brand on this product.
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I want to register it with Amazon.â
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And the reason this is powerful
is when you do this,
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no one else can edit your listing.
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Second, competitors have less power
in slandering your listing.
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When you start doing really well,
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every now and then, Amazon is going
to send you a message and say:
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âHey, we noticed that your product,
someone questioned its authenticity.
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We need you to prove its authenticity.â
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And then you have to go through hours of work
and setting most of the information.
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Supplier website, invoices, live sales,
I mean, it can be a real pain in the butt.
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But when you are registered with the brand,
that happens way less.
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Because you're already registered
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and a lot of competitors
give up trying to even compete with you.
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In fact, it's really cool
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because it gives you an opportunity
to have certain brands
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that no one else can touch.
Let me show you an example.
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Watch this, guys.
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Clothing, shoes.
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Amazon Fashion, Women, and I'm just
going to keep narrowing down, niching down.
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Dresses. Just keep niching down, niching
down to the smallest category I can find.
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Now watch what happens?
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Casual dresses. On the left side,
you're going to see something.
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See. Aha! Brand. Bam.
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These have all been registered.
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They're either third-party vendors.
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I mean, they're either
part of the vendor program
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or they have been registered
with Amazon. See that?
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So you can have your brand here.
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Look at this. Look at all these brands.
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And I know some of these are huge and some
youâve probably never heard of before.
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Because they're new sellers
who just got that registered.
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And once you click on that brand,
it only shows that brand.
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People are very discouraged
from selling someone else's brand.
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Now, the other advantage
to getting registered with Amazon's
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brand registry is you don't need
a standard product ID like a UPC or an EIN,
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and you can create those yourself
and give it whatever code you want.
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It just gives you way more power.
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Now again, this is not
an absolute guarantee
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that no one else will see a product,
but it is another way to help
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save you time and scare off competitors
who are jealous.
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And they should be because you're going
to be badass and amazing.
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In order to register for the brand
registry, there are three things you need.
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Number one, you need an image of your
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product packaging
with the branding on the packaging.
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So going back to the sticker example,
it could be as simple as a sticker.
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And again, I know sounds cheesy,
but I believe in simplicity.
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This is how I started.
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You can do it too and make it happen,
and I make insanely good money at Amazon.
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You can make this happen.
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So all you need is a sticker or
the actual logo branded on the packaging.
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Send in the picture.
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Second, you need an image of the product
with your branding visible on the product.
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Now, understandably, if your product is so tiny,Â
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even smaller than this, orÂ
maybe it's a consumable,
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you can't put the branding on the product,
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Amazon understands that,
you don't always have to have that.
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But as a general rule,
if it's larger like, you know,
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a candle, you need to have the logo
on the candle, obviously.
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Third, you need a
link that you provide to Amazon
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to an active website
that displays your brand or your products.
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Now, this part throws a lot of people off.
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Theyâre thinking: âWait, are you telling me
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I have to go out and build
an entire website just to do this?â
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No, you can pay someone to do it.
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You can build one yourself on Shopify.com.
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You can do a really simple website.
Does it have to be a fancy website?
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Just a simple website that shows your product,
shows its cost, a simple mission statement.
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Look, I created a website
in less than four hours.
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I know how to do.
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It's not that hard,
and I'm not an expert web developer.
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I'm a communicator and a coach
and a seller and a businessman,
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not a web developer.
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But you can do it
or just pay someone to do it for you.
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Once you have a website, it validates
you own the brand.
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You are the manufacturer.
No one has to go outside of you.
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Amazon doesn't have to say:
âShow me your manufacturer informationâ
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Because you are the manufacturer. See?
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Even if you're getting a product
from a supplier in China,
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Hong Kong or somewhere else,
it doesn't matter.
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You are the final, the last step,
so to speak as far as Amazon is concerned.
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Now, where do you go for that?
Let me show you.
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I will include⊠Right here.
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Itâs Â
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sellercentral.amazon.com/brand/catalog-brand-application/create.
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That is what you need right there.
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And when you go there,
you just fill this out and you hit submit.
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And if you're doing a good job
and you're following all the steps,
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there's no reason
you would not get approved to do this.
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And it will help you in so many ways.
All right.
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I just want to encourage you.
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If you've come to this, if you've reached
this video, come this far.
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You're doing awesome.
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Keep it up. When you get to a point,
Where youâre starting to private labeling
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your product. This part gets exciting
because now you're starting to build.
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It's like you're cuttingÂ
out a little space for youÂ
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in the Earth that you're going to sell.
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You're going to dominate that market,
that area, that brand.
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You can make this happen. Keep it up.
Do not give up.
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On days, you feel tired, discouraged.
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Don't forget your dream.
What was your dream?
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Why did you start doing this
in the first place?
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Let that motivate you.
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Remember what you're doing it for
and who you're doing it for?
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This is Seth Kniep, Kniepân it as real as I can.
I will see you. Bye.
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