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Ultimate diamond buying guide. 4Cs with The Jewellery Editor and Graff Diamonds - YouTube
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buying a diamond is a big and important
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decision so I hope to explain to you
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what's behind the famous four C's it's
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all about cut clarity color and carats
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and where better to come than Graaff
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diamonds that has handled some of the
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most important diamonds of our time as
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well as offering an array and choice
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like very few others can the first see
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to think about when choosing a diamond
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is the cut now the cart determines the
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shape of the diamond as well as its
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brilliance because different cuts have
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different numbers of facets and it's
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these facets that give the diamond its
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sparkle think of facets like reflective
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surfaces that shine light through the
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diamond there are many different diamond
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cuts to choose from so I'll tell you
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their most important points for each one
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the round brilliant cut is the most
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popular cut for engagement rings and I
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think you can see why it's because it
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gives a nice shape on the hand and it
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has an awful lot of brilliance as well
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thanks to its 57 facets the oval shape
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is in fact a variant of the brilliant
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cut so it's got lots of brilliance and
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sparkle but it suits petite hands a
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little bit better
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the pear-shape is a really feminine cut
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I think and it works beautifully on
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petite hands and because it's got the
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point of end it has effect of elongating
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the fingers the antique style of the
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cushion cut has gained favor in the past
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few years and I think it's because it's
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that nice combination of a very precise
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modern cut but with a nice of
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old-fashioned air about it
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but my favorite has to be the emerald
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cut because it's very very traditional
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it's got these long clean lines which
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make it have a sort of deep shine as
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opposed to a brighter Sparkle and the
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emerald cut our suits hands like my
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richer quite large and with long fingers
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so that's that that's the one for me
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once you've decided the cut of the
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diamond it's really important that you
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make sure you buy a good quality cut
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because it's the precision of the cut
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that determines how much brilliance you
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will get in a diamond now our graph will
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only sell cuts that are from excellent
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to good which means that you are making
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the very most of that investment
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see is for clarity and this refers to
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how clean or clear the diamond is and it
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goes a lot more than just skin deep and
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to determine how clean a diamond is you
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need one of these which is a jeweler's
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loupe and this magnifies by ten times so
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any grading that you find on a diamond
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certificate refers to what is visible
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with a magnification of ten times the
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flaws that occur in a diamond have two
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names so if they're inside the diamond
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they're called inclusions and if they're
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on the surface they're called blemishes
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so you need to look at for those two
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different types inclusions are more
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visible in some cuts than others and the
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most forgiving card for inclusions is
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the cushion cut whereas the emerald is
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quite the opposite and it's long clean
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lines that shine right into the heart of
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the diamond mean that there is no room
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for any flaws the clarity of a diamond
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is graded on a scale and right at the
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bottom is imperfect and it goes to the
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top rating which is flawless the most
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desirable and this is of course
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determined by how many blemishes or
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inclusions are within that diamond after
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internally flawless comes BBS which
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stands for very very slightly included
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and then just after that is BS which
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stands for very slightly included now
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I'm something like Graf who only sells
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the very best quality will not go below
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vs very slightly included so use that as
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a benchmark don't go below vs one or two
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if you can avoid it
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another important C to consider when
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buying a diamond is color and if it's a
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white diamond and ironically what you're
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looking for is total lack of color now
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the top rating for white diamond is a D
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and then it goes down and off vertically
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right to Z and the way that they decide
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on the grading kind of the diamond is to
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look at it upside down so that
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eliminates the sparkle factor against
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white paper and then they check that
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against a child of colors so it's all
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scientific and it's determined by an
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expert if you're considering buying a
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single stone ring the general
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recommendation and that of graph as well
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is to not put below G because any point
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below that then you do start to get
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slightly less clear white color not to
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be forgotten is another vital C and that
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is of course carat and carat refers to
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the weight of the stone and one carat is
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1/5 of a gram now you don't need me to
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tell you that large diamond is more
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valuable than a small diamond but it is
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interesting to know that large diamonds
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are of course rarer so this means that a
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five carat diamond is many times more
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valuable than a one carat diamond it
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isn't simply five times more valuable
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and not all diamond cuts look the same
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size even if they are the same carat
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weight and a brilliant cut is the one
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that punches above its weight because of
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its diameter it looks bigger than a
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similar carat emerald cut so if you're
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going for the big look on the finger at
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the brilliant cut we'll do it every time
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now for a single stone ring for an
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engagement ring I think don't go below
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log on carat because you really want to
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have that well factor
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but carat and size is not everything so
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you always have to balance that with the
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other three C's and come to the ideal
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choice that works just right for you
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I really do suggest that you come to
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graph because here you will see the most
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amazing range of sizes and cuts of
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diamonds all of them top-quality knowing
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that they've been cut by the best in the
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business
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graph the generations has been involved
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in the diamond business and they are one
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of the few companies that can claim to
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be involved in the life of a diamond
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right through from buying the rough to
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cutting and polishing and of course
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setting the diamonds in their own
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workshops so this means that they're
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involved at every single stage of what
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makes a diamond special Kraft has
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handled some of the most exceptional
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stones of our times I'm talking about
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those enormous
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hugely valuable multi-million pound
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diamonds that make the headlines and
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it's this immersion in the world's
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diamonds that I think shines through in
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every single one of their jewels right
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through to the smallest engagement ring
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so to start your journey of buying a
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diamond you really can't do much better
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than coming to graph
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you
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if you want to know all that's happening
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in the world of jewellery and watches
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visit my website the jewellery editor
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calm
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you
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