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The Facebook Metaverse Is The Next Marketing Channel - The Metaverse Explained - YouTube
Channel: Christian Lovrecich - PixlFeed
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what's going on pixel hackers christian
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lovers from pixelfeet here and in this
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video we're going to talk about how the
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metaverse is the next marketing channel
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the metaverse explained but before we
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get started make sure to smash that like
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button subscribe to the channel and
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let's dive right in all right so unless
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you have been living under a rock this
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past week zuckerberg announced a new
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name for the company instead of just
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being facebook it's going to be called
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meta that stands for the metaverse
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alright so facebook it's not changing
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its name it's basically the parent
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company that oversees facebook instagram
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whatsapp oculus and you know whatever
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the new apps that are coming are going
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to be now this is going to be a game
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changer in our industry and i'm going to
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explain to you why this is something
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they have been working on since 2018
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and the move that they're making is to
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have first party data as of right now
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the way facebook works is you know uh
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brand owners like myself or like you
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know your clients or anybody that
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advertises on facebook or any platform
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for that matter what they do is they
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install this thing called the pixel on
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their website on their store and then
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that pixel sends signals back to
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facebook where facebook is able to
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optimize and who to show their ads to
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now you gotta remember uh the ads the
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ads platforms is one of the top um ways
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that facebook makes all their money so
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they have to protect protect it at all
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costs in order to stay profitable uh now
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with apple introducing their their new
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privacy
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idea or wall garden whatever you want to
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call it it's blocking that information
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from going back to facebook so what
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facebook is doing here is they want to
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have access to first party data and this
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is very powerful why is that is because
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anything that happens inside the
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metaverse
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it's tracked by facebook every move you
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make every item that you own every
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everything you do they're gonna know
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about it which could which is going to
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make
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their platform a lot more powerful okay
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so think about it this way uh right now
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you know with the ios 14 changes you
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know all the platforms out there took a
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huge uh hit right because all that
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information is not being passed to
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facebook now with facebook or meta
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moving into hardware think about the
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virtual reality goggles now they're
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controlling the hardware the hardware as
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well there's nothing blocking that data
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from going back and forth and at one
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point believe it or not you know i know
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you some of you guys are thinking i was
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like well people are not gonna wear
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those virtual reality goggles everywhere
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they go well not right now but as we
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move forward and it becomes more and
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more mainstream guess what at one point
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it's not even gonna be a virtual reality
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goggle it's gonna be a contact lens
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that's going to go in your eye and
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eventually it's going to be a neural
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link something that's you know plugged
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in your brain somehow now this is
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decades away and some of you might sit
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here and say i will never do that but
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guess what the generations that grew up
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with this it's going to be something
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normal with them there's not going to be
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any friction for them to do it and it's
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a very scary thought if you really think
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about it so
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now you're going to have what we call
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virtual reality and augmented reality so
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now i'm going to explain to you how how
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this is going to change the game for
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people who own brands or for people who
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do marketing and advertising digitally
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so think about it this way if you own a
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store on shopify right or any platform
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whatsoever the way it works now somebody
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types in the address on the web they go
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to your store and they have the product
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page and they can see a picture of your
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product and all that stuff well imagine
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if you actually
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now your store
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it's in a virtual reality world in a
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virtual mall and anybody can like
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literally just walk into the store
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and look at the products so think about
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it if you sell fashion items like
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t-shirts dresses or jeans or anything
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like that i can literally walk in there
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with my own avatar and try the clothing
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on to see what it looks like on me
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before i purchase it right if there's
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going to be that first person view of
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items that you're going to buy inside of
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inside the virtual reality world and
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then you can see what it looks like
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before you buy it and ship it to
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yourself now this is a game changer as a
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store owner as a brand owner it's gonna
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take your brand to the next level
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because on top of it you gotta think
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about it the metaverse is gonna going to
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have its own economy its own digital
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currency so what does that mean now we
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have nfts which are non-fungible tokens
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and i know a lot of you think about it's
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like oh and ft is like oh what is that
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that's craziness it's just jpegs that
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people can right click and say well no
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because when you own that digital asset
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that digital asset is yours so imagine
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as a brand owner you offer a t-shirt and
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then you can offer to include the
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digital asset the digital nft with that
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t-shirt so people can also wear it in
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the metaverse so now your average order
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value goes up because you're creating
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two products out of one design
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so now you have two worlds where people
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can take advantage of your of your
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products
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now think about this now that's from the
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product side of things that's from like
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a brand owner the way that i think as a
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brand owner but now let's talk about the
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marketing side of things what does the
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metaverse mean for our ads platform for
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the ads platform well that means more
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placements for your ads you got to
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remember this is going to be an infinite
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virtual reality world combined with
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augmented reality uh if you haven't seen
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it yet you know that facebook
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already ha came out with a pair of
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ravens that are literally for augmented
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reality they can you can set them to
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record stories and stuff like that but
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they're also built from mental reality
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what is augmented reality augmented
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reality is basically that you know i can
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go in the middle of downtown fort
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lauderdale per se right and there's
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blank buildings and i look to the right
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and there's a digital billboard with my
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ad on it right i can place that that can
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be a placement for my ads where people
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can convert which means more placements
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for our ads lower cpms cost per thousand
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because as of right now if you think
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about it what are the placements for our
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ads you have the you have the news feed
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you have the feed on instagram you have
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placements on messenger
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you got placements on that on the
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audience network and then reels and you
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know right hand column and stuff like
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that but think about it you know when
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you have different virtual galleries
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virtual worlds i mean
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it's endless the availability of
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placements for your ads is going to be
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endless and once again this is all going
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to be first party tracked data facebook
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has already been working on this for
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years why why do you think they created
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the shops inside the facebook pages
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because now they don't have to rely on
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the pixel to send information back from
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shopify it's in their own platform just
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like amazon why is amazon so powerful
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because everything happens inside amazon
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and when all of this behavior happens
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inside facebook
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they know everything so think about it
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they're targeting it's already extremely
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powerful right it's really powerful but
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imagine when they can see and they know
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that you're wearing a black t-shirt with
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a black hat
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now they know that you prefer that
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because they can tell how many times how
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many times does christian wear his hat
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and his black t-shirt inside the
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metaverse all the time so guess what
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we're going to offer him products that
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are just like it because it's most
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likely to purchase those items think
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about it with their own currency inside
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the metaverse they'll be able to track
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what you spend your money on every
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single penny of that digital currency so
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now they know how much you're willing to
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spend on certain items and how much do
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you spend on average at what time what
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day of the week what time of the day and
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when you're most likely to pull the
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trigger that is so powerful and a lot of
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you might think that this is not a big
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deal but think about video games as of
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right now you have kids that go into uh
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games like fortnite or cs go and they
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buy skins for their characters they buy
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outfits for their characters now this is
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gonna be
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on a massive
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scale and people are gonna go in there
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they're gonna be able to buy like power
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ups for their characters right which
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means merchandise that you can sell to
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them so
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it's going to be mind-blowing and it's
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going to make everything
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so
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powerful so what do you have to do
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moving forward as a brand owner media
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buyer or whatever well if you have a
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vision and you know what's coming and
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you look into this like i have you start
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preparing for it now keep up with the
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technology keep an eye on what the
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company is working on i can tell you
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right now that if you have your brand
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i mean this is going to absolutely
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change the game the way your brand is
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going to be inside the metaverse it's
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going to be a whole different level your
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sales are going to go up because their
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opportunities are going to open broader
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and there's going to be more data for
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you to grow and for you to get your
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products out there so yes i'm very
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excited about this even that you know it
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seems like a scary future but i can tell
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you right now there's tons of company
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companies working on this because it's
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going to be open source it's a metaverse
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you know meta is just the name of the
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company uh that zuckerberg chose for it
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but it's not just them working on it
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there's gonna be multiple
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places like this and believe it or not
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and as scares it sound that facebook is
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the one doing it because they have a bad
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rep they're the most powerful ones and
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they have the money to do it and get it
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out there the quickest so once that
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happens
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they're gonna be the leaders when it
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comes to this world and people like us
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who are in this world right now we're
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the ones going to take advantage of it
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so
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that's the metaverse in a nutshell i'm
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super excited about it guys you want to
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keep learning about digital media
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facebook ads shopify or anything in
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marketing general make sure to watch one
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of the videos right above me and i will
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see you guys in the next video
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