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7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy - YouTube
Channel: Dan Lok
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- You see, one of the
most important things
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I've learnt in my business
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is to make an offer they can't refuse.
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See, price is only an issue
in the absence of value.
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One of the things that you got to do,
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you got to let people know.
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They can't say no to your offer.
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Well, in my case, if
they say no to my offer,
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they know what's going to happen.
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Send one of my guys to their
house with a baseball bat
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teach them a lesson
what it means to say no
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to Don Corleone.
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Always remember when a consumer
is making a buying decision,
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they've got a mental scale in their minds.
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Do I want to buy this or
do I not want to buy this?
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It's price versus value,
price versus value.
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If the value is great
enough, they have no problem
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paying their price.
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But price is always going to be an issue
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if you don't offer enough value.
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So today I'm going to
teach you the seven traits
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of an irresistible offer.
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Trait number one, it has
to be easy to understand.
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You don't want your offer
to be very confusing.
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Oh, you get this, you
get this and you get that
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a bunch of stuff it's
very, very confusing.
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It's usually a single idea.
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One single simple idea that
consumer would understand.
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Let me give an example.
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If I was to ask you,
okay, give me 50 bucks.
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You're like, why should
I give you 50 bucks?
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Oh, because I'm a nice person,
I make videos, I teach you,
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you get value, give me 50 bucks.
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I don't get it.
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I'm not going to give you
$50 it's very confusing,
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its a lot of different things.
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But if I was to say to
you that give me $50
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I'm going to give you $100
in return, no gimmick.
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Real 100 dollar give me 50 bucks
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I'll give you 100 bucks, no gimmick.
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You see it's a very simple proposition,
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you want your offer,
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you want your proposition
to be very simple,
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very easy to understand,
and very easy to say yes to.
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Irresistible offer trait
number two, you want your offer
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to be highly desirable.
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People don't buy what they
need, they buy what they want.
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And usually we either buy
something to avoid pain
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or to gain pleasure.
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To avoid pain, meaning
that there's a problem
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that we have or multiple
problems that we have,
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how is your product or service
going to solve me this problem?
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Right?
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Not just a thing but how
is this going to help me
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to ease my concern, to ease
my stress or to gain pleasure
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giving me something that I've
been wanting for a long time.
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So an offer is only truly irresistible,
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not from our perspective,
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but from the consumers perspective.
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Trait number three high perceived value.
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Now what do I mean by
high perceived value?
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It's what it's valuable to the consumers.
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I remember many years ago,
I saw these eBooks offers
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on ClickBank that they offer,
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a hundred eBooks for only a few dollars.
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It's a lot of stuff, it's just stuff.
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It's just information,
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but it doesn't have high
perceived value to the consumers.
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So yeah, the value is high,
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but it's not high perceived
value to the consumers.
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So when your offer only has value
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but not high perceived value,
from the consumer perspective,
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that is not good, that
is not irresistible.
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Assuming your idea is very, very clear,
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assuming it's highly desirable,
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assuming it has high perceived value.
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Trait number four, it
has to be easy to get,
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because you have all those things,
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but it takes many, many steps
or very hard for the customers
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to say yes, or to buy or to take action.
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Now you have a sales
prevention vehicle there.
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That doesn't work that's not irresistible.
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Imagine I'm ready to buy.
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You have to have me
fill out a 10 page thing
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and then I got to go to this website,
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and I got to put in an envelope
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and I got to send it back to you.
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That's not easy to buy, even
though I want it I like it
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that's not irresistible.
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Trait number five, it has to
be believable and credible.
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You heard of the saying before,
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it sounds too good to be true.
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So sometimes when you're
making an irresistible offer
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the consumers think oh it
sounds too good to be true.
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No different than I was asking you.
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" Hey, give me 50 bucks.
I'll give you 100"
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Oh, what's the catch?
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Why would you want to do that?
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That doesn't sound right.
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So that's not very believable,
and it's not very credible.
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So whenever you're making
an irresistible offer,
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one of the very smart
things that you could do
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is to give them a reason
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why you're giving them such a good deal.
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Why are you giving them
such a compelling offer?
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Maybe because this is new product.
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You're trying to gather customers,
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you're trying to get testimonials,
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or maybe you have too much inventory.
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That's why you give them
a discount, or maybe
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because you want to build a trust.
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Tell them that so now they know okay
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this is why you're giving me a good deal.
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This is why this is so compelling.
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Alright, I'll take advantage of that.
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Trait number six, low risk or no risk.
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You see this on TV, infomercials,
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30-day money back guarantee,
60-day money back guarantee,
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90-day money back guarantee.
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Because the consumer is thinking,
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well, what if I don't like it?
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What if this product doesn't perform
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the way that you say it would?
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What about this?
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What about that?
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I don't want to lose money.
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I don't want to make a mistake.
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I don't want to make a
mistake in front of my family
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then I look really stupid.
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So how could you reduce
or better yet eliminate
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the risk for the consumers
when they want the offer
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and it's easy to buy and it's credible,
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and you're taking away the risk?
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Now it's very, very easy
for them to say yes.
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Trait number seven, urgency.
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Now you just need to give them
a reason why they need to buy
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right now because people procrastinate.
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If you don't give them
a reason why they need
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to buy right now, they won't buy
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because people don't like risk.
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People don't like to make decisions.
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Most people are not action takers, right?
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They delay again and again and again,
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sometime or maybe I'll get in the future,
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guess what that never happens.
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So give them a reason why they
need to buy this right now.
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Now it could be a limited time offer
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meaning this offer is only
available during this time.
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That's a good reason.
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Or it can be limited quantity.
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If that's true, you only
have so many of these units
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available for purchase, tell them that
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or maybe it's limited time bonus,
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that in order to get the
bonuses you have to buy within
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this period of time,
why you need to buy now,
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or maybe it's a limited time discount
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in order to get this special
price, preferred pricing
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You need to take action
before this deadline.
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Or maybe it's only the first
50 100 150 people will get
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this afterwards then people
won't get that bonus anymore.
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There's so many ways you could do this.
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But the bottom line is if
you don't give them a reason
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to act now they won't
act and that's how ...
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You make them an offer they can't refuse.
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- Dan's a force of nature.
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- He's improved arguably millions of lives
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where they can provide
themselves with more money.
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His materials are great.
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Excellent into the top of his game.
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- Everything he says has a purpose,
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and everything he does is done with heart.
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- What I've seen from Sifu Dan Lok,
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I didn't see it from anyone else.
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He've done it.
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He's been there and he's still doing it.
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- Because of Dan Lok,
my revenue went 30% up.
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- I actually get like a clearer picture
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of how I should run my business.
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I can feel it that he really, truly
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do want to help his students
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- Start taking hold of
more advanced strategies
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on building our brand, creating content,
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leveling up our team.
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- In an environment where I could actually
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be around people that we
were going to support that,
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encourage that and hold
me to a higher standard.
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- Dan is a great mentor to get you
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not only in the right frame
of mind, but then to give you
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the know how the tools,
the skills to get there.
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- If you will just follow
his advice, go step by step
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according to his blueprint,
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you will achieve results more
than you can imagine about.
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