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The Mom & Pop鈥檚 Guide to Massive Organic Traffic Through SEO and Content Marketing - YouTube
Channel: Neil Patel
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- You're a mom and pop shop,
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and you know no one ever
looks at yellow pages anymore.
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So, they're likely searching
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for your kind of business online.
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You want to be found through Google,
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but SEO's too expensive for you.
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What should you do?
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Hey everyone, I'm Neil Patel,
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and today I'm going to break
down the mom and pop guide
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to massive organic traffic through SEO
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and content marketing.
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(upbeat music)
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Before we get started make sure
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you subscribe to this channel.
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That way when we release
more videos like this
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you'll get notified,
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and if you're on YouTube
click the alert notification.
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The first thing I want you to do
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is leverage Google My Business.
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Now there's a few steps you need to take.
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The first step is you have to
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claim your Google My Business profile.
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That way people know it's your business,
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and not someone else's.
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After you claim your business,
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you need to have a strategy
to attract reviews.
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If you don't get reviews,
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you're not going to do
well on Google My Business.
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So ask your clients to review you
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on Google My Business.
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Have a printed handout
that reminds them to do it,
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and teaches them how to do it.
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Remember, not everyone knows how to use
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Google My Business and leave a review.
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Always answer positive
and negative reviews.
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It doesn't matter if it's
positive or a negative,
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you want to give your
response there as well.
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You want to acknowledge
the negative reviews
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and answer them politely,
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and work to make them better.
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In other words, if there's something wrong
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with your business that you can fix,
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let them know and let them know
how you're going to fix it.
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Don't just be like, "Oh,
you're wrong, you're off."
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Cause the more negative you are,
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and if you're trying to
fight fire with fire,
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it's not going to work well.
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Then, I want you to add videos.
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A virtual tour, a video intro,
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a video of your staff.
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30 seconds max.
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Keeping it short and to the point
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will help you do really well.
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Not a lot of people leverage videos.
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By you leveraging videos
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you're much more likely to do better.
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Then, you need to add photos.
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Photos of real location,
inside and outside.
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That way people can spot
it from the outside,
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but also they can see what it's like.
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Photos of your staff,
how friendly they are.
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Make sure they got a smile.
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If they don't have a smile
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and they're all depressed and sad,
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who's going to want to show up?
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Photos of your most popular products.
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Your items, your food, whatever it may be.
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Photos of just customers
hanging out enjoying themselves.
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By doing all of that,
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you're going to to do to much better
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with Google My Business and rank higher.
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Cause most people who
do Google My Business,
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they're not leveraging
half these features.
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They're just claiming their profile,
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and then they're just asking
people to leave reviews.
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So if you go above and beyond,
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and you do all those steps,
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you're going to to be much better off.
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Now that you've done Google My Business,
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then I want to structure
your website for success.
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So, your home page.
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On your home page you need to
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have a basic idea of your services.
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Clearly state that above the fold.
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Then beneath that you want
two to four paragraphs
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about your business.
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What do you do, years
you've been in business,
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what sets you apart from your
competitors, areas you serve,
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then you want to go into
information about your business.
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Like the location, a map
showing where you're located,
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a video explainer of your business,
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or a video breaking down how it's like
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to be at your business.
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You can use the same video
in the Google My Business
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on your home page as well,
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and test to see how that works out.
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And importantly, on your home page
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you need to have information
on your opening hours.
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A lot of people forget that.
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It's really irritating
when they don't have it,
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cause people are like,
"Wait, are they open?
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"Are they not? I don't really
want to go and risk it."
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Once you've done that you
need to create location pages.
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Even though you're in a city,
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there's probably other surrounding cities
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where people are coming
to your business, right?
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So take all those surrounding cities.
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Like, I'm in Los Angeles.
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Los Angeles is big.
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There's Hollywood, there's Beverly Hills,
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there's Century City, Pacific
Palisades, Santa Monica.
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I can create location based pages
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on all these cities on
my site that I serve,
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and break down, you know,
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how long it takes from
Santa Monica to get here,
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what's the quickest
route, what is it like.
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Customer tailor the advice
to that area or city.
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After you create those local pages
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make sure that those pages are
cross linked to each other.
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So they can jump from Santa
Monica to Beverly Hills.
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Cause when you cross link them
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they're going to end up ranking higher.
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The next thing I want you to do
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is add as many services pages as possible.
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So if you have 10 services,
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create 10 service pages on your website.
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If you only have two services,
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create two service pages.
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Each page should be a specific service
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cause it'll allow you to rank for that
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which will get you more traffic.
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Next, create a reviews
page on your website.
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Make sure you're using
proper Schema Markup,
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cause there's Schema Markup for reviews.
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This way when people
are searching on Google
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they can actually see the
star rating and reviews,
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which helps your listing
stand out and get more clicks.
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Next, apply the other Schema
Markups at the same time.
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Cause if you're already
going to use the review ones
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might as well use the local
business Schema Markup.
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Restaurants and lawyers will also have
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their own Schema Markup.
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It's also a good point to use
Geo Coordination's Markup,
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and if you have opening
hours you can also use that
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through Schema Markup as well.
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After you do that,
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create content for your
static services pages.
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Go in depth describing your services.
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What sets you apart?
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Why is your services amazing?
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People on your team, what
kind of qualifications
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do they have that makes you better?
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How many years have you been in business?
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The tools, the technologies
that you're using
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through your services.
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What are the use cases?
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What are testimonials?
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All of this ends up making
your services stand out
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so they're going to rank better.
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And last but not least,
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content marketing for
local sites is way easier.
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If you can just post once a month
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high quality piece of content,
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and in your content mention things like
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your location, people, land mark,
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events, neighborhoods, institution,
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this shows Google that you're
a local, relevant business.
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And when you get into current events
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that's happening within your community,
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and doing content marketing around it,
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cause a lot of people don't,
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you'll find that you'll rank higher
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for all the local terms
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including your service related terms.
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If you need help with your local business
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check out my ad agency,
Neil Patel Digital.
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If you have any questions
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leave a comment below and I'll answer it.
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Thank you for watching.
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Make sure you share this
video, like it, thank you.
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