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How To Get 20 Mortgage Leads Per Day - Mortgage Leads Step-By-Step Tutorial for Loan Officers (2022) - YouTube
Channel: Steve Mannenbach
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hey what's going on my name is steve
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monabach i'm the founder and owner
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ceo of getmib.com which stands for get
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marketing influencing and branding we
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focus on mortgage leads hard money leads
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and private money leads mainly i can do
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other things but those are the main
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focuses today i'm coming to you to show
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you one of our top branch managers in
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the mortgage industry named brett
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mcdonald's his uh his branch is called
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the money group at geneva financial i've
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been doing mortgage leads for him
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since uh may 31st 2021 so for a few
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months now just wanted to show today our
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yesterday's results
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uh which was would have been for
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october 11
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2021.
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as you can see we got him about 21 leads
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at a little bit less than 10 a lead
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9.48
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per lead
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we've been averaging about an ad spend
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of 200 per day he has about 10 loan
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officers at his branch depending on how
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good your loan officers are you may want
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more leads than that it just depends um
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but these are great results
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just want to show that off and then i
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set another screen right here
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i set this one to show from august 1st
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through october 12th as well just to
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show consistency over that period of
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time so you can see for the past two
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months and 11 days i've been able to
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generate 1
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316
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va mortgage leads at about
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11.89 per lead
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numbers are very consistent
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um on two different ad sets right these
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are va ad sets
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um so let's actually go now into one of
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them
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i have this preset
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so uh this is one of the active ones you
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can see up here it says active
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um
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but i am targeting veterans
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veteran either homeowners or people
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looking to buy a home
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and i'm using a special ad audience to
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do that right because you can't target
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on facebook anymore using military
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interest those were removed for housing
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ads so you have to come in here load a
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list of veterans as a custom audience
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and then create a special ad audience
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off of that custom audience list that
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you upload must be a csv file
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i i've been i'm also a loan originator
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and i'm starting my own mortgage
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brokerage right now so i have lots of va
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leads that i can use for this purpose
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anyways we're targeting a lot of states
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the more states the better results
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you're going to get
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interest you know if you're trying to
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target refinance interests these are the
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ones i recommend reverse mortgage home
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equity loan cash out refinancing home
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equity line of credit home equity and
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refinancing
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if you only speak english you'll want to
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put english there if you speak spanish
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too you want english and spanish
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and then
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i've found that
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targeting people targeting veterans on
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the facebook news feed
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and on facebook stories seems to work
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best
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uh for va loan leads
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so that's what you would want to target
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there and you can leave it on all
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devices you don't need to make this yes
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for when it's only connected to wi-fi
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just leave it as it is
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that's pretty much it as far as that
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goes you can see across all of those
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states
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there's a audience size of close to 1
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million
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right so on each of those ad sets that
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i'm showing you we're spending 100 a day
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for a total of 200 a day
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so
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these are the two ads right so let's
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just go ahead and look at one of them
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right now really quick
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here is one
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i'm holding i'm holding up a home
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refinance guide i actually made this
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through vistaprint
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um
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but it's got like a table of contents
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back cover
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looks very official
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if we skip to the end of the video
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you can see
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you can see also i i'm i'm listing out
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what's in the uh what's in the booklet
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right there on the bottom
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and my call to action that moves toward
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the button right then the last part of
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it is the compliance slide you want to
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always make sure you have a compliance
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slide on each of your
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mortgage ads okay
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so that's that one the other one i use
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in video in video to make these videos
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which is a pretty cool tool
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this one also
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i've got like some rock music i don't
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think you can hear it but
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some kind of
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i got some rock music playing kind of an
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action-packed video starts off with
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shooting then the helicopter then the
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american flag flying
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all that stuff works pretty good this
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one's va home refinance for dummies
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compliance slide at the end
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equal opportunity uh equal opportunity
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lender logo make sure you have that
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equal housing opportunity logo
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but that's about it as far as that goes
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now let's skip into the
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um the lead forms this is a shorter lead
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form i'm using current status active
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duty reserves veteran 10 plus disability
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veteran no disability veteran spouse
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oh whoops and not a veteran right goal
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pull cash out lower payment shorten the
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term buy a home and in the state i made
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it a drop down menu so they can't mess
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up and so it's easier to sort
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then we just hit first name last name
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email phone
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on the last screen i give them the
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option to get 500 off uh an appraisal an
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appraisal fee waiver because bretton has
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bought into the homes for heroes
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benefits program
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um
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and this sends them to a landing page
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this is my landing page that i created
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right
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so
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i built this through go high level i own
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the domain getrefi quote.com so i just
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made a subdomain
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homes4heroes.getrefi.quote.com and i
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also installed a privacy
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notice on here right very thorough
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um good thing i have a legal background
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so that's that part now let's look at
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what the actual leads look like this is
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off of the short form
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the short form that i just showed you
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so as you can see today
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or yesterday
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these are all the leads that came in
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count 22 leads
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and we're getting first name last name
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phone email the state they're in their
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goal and
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uh if they're a veteran if they're
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disabled veteran active duty all that
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information right here then if they fill
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out
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the uh
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if they fill out this the landing page
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so they after they fill in their basic
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information they have the option to get
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500 off an appraisal fee waiver if they
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come to this page if they do that
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this is what it looks like i blocked out
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the phone email and date of birth
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you'll get the credit score street
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address city state zip goal uh their
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current interest rate if they're looking
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to refinance property type
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uh home value loan amount and veteran
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status so that's the longer
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form lead form
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all right and then lastly if you want a
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copy of this just text me or email me
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and i can send it but i created this
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marketing case study on his branch
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because i've been working with him since
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may 31st and he's been doing pretty good
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um you can see just industries mortgage
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company geneva financial client brett
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mcdonald position he's a branch manager
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it's called the money
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group lead type va loans you know had ad
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spends
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of of at least that was as of september
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9th so it's probably you know now
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getting closer to 50 000
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but uh during the first you know let's
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see
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june july
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august
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almost 2 000 leads over the first few
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months
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then you have august leads 576 leads in
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a single month at about 11.76 a lead
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that's about 20 per day and he told me
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he's getting about three applications
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daily
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from my leads
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also down here you can see how
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he went up in the rankings from fifth to
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first place after starting to work with
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me
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all right these are just some
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screenshots showing results
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um screenshots of the ads
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example of what the leads look like
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here's what an email notification looks
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like
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and then there's an about me section
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right
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so if you want a copy of that
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you can email me or text me and i can
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send it over for you to check out
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um but that's pretty much it so if you'd
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like to get in touch with me about
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building a campaign for you you can text
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me the word leads to
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503-551-8690 again that's
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it's my personal 503-551-8690 phone text
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me the word leads and i'll reply back or
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you can email me at steve
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get mib.com
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i'll put that information below this
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video as well hope to talk to you soon i
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hope you enjoyed this video
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