馃攳
YouTube Keyword Research: How To Do Keyword Research For YouTube Videos (Hindi) | YouTube SEO - YouTube
Channel: Aksh Verma
[0]
Before starting the video, I want to show
you something which is very important.
[4]
You should know what's the benefit
of doing keyword research.
[8]
Firstly, if I show you this video,
it got 564 views on the first day.
[13]
This video is one month old.
[15]
At that time, I had around 5000 subscribers.
[17]
So, I got 564 views in one day or 24 hours.
[21]
If we see in one week, I got 2613 views.
[26]
And if you see now, after a month,
this video has more than 28000 views.
[32]
This is what happens due
to keyword research.
[34]
You may not get views on the first day,
the second day, or even during the first week.
[40]
But if you have done correct keyword
research, your video rank sooner or later
[46]
and that video will also fetch views,
subscribers, and money for you.
[52]
If I talk about myself, I focus a
lot on ranking all my videos,
[58]
and many videos are ranking too.
[60]
That is why I got 1800 and 77800 views in
last 60 minutes and 48 hours respectively.
[69]
My channel does not even have 50 videos,
[72]
but the videos it has are ranking high
[77]
and getting me ample views and subscribers.
[81]
So, how you can do it,
what are keywords,
[84]
what are its types,
what keyword you should focus on,
[89]
how to find keywords,
how to do keyword research,
[92]
and how to use these
keywords in your content,
[97]
I will tell you all these things in this video.
[99]
This video is going to be from the beginer
level to the advance, so watch it till the end.
[103]
You will understand everything
about the keywords.
[105]
Let's start the video.
[107]
The very first and basic question which
arises is "What are keywords?"
[112]
Shortly and simply, a keyword is anything
that a user searches for on a search engine.
[118]
For example, if a person searches
'Best black shoes' on YouTube,
[122]
then that is a keyword.
[123]
And if anybody searches
'How to promote YouTube video',
[126]
that is also a keyword.
[127]
If someone searches 'How to make paneer',
[130]
then that is a keyword too.
[131]
So these are the keywords.
[132]
Anything that is searched by
anybody is called a keyword.
[135]
Keywords are of two types,
short-tale keywords, and long-tale keywords.
[141]
You will get to know which
one you should choose.
[144]
Firstly, what is a short-tale keyword?
[146]
What is a short-tale keyword...
if a person searches for ''Best black shoes"
[150]
it consists of three words,
so it's a short-tale keyword.
[153]
Any keyword that contains 1-3
words is a short-tale keyword.
[156]
And when more than 3 words are used,
[159]
like "Best black shoes for men",
[161]
this is a long-tale keyword.
[163]
There is short-tale keyword one side
and long-tale keyword the other.
[166]
Short-tail keywords have high traffic.
[170]
A lot of people search for "Best Black Shoes".
[172]
But, there is a high competition too.
[175]
A lot of big YouTubers must
have already created a video
[179]
with the keyword "Best black shoes"
[181]
and their video must be ranking already.
[183]
If you are a small YouTuber
[184]
and you do not have a lot
of subscribers and views,
[187]
then you cannot rank on this keyword.
[190]
Do not target the keyword
"Best black shoes" at all.
[194]
Then comes the long-tail
keyword on the other side.
[196]
In long-tail keywords,
[198]
fewer people search for them,
there are fewer searches and low traffic
[202]
but the competition is also less in this.
[205]
These keywords have fewer videos,
fewer YouTubers create videos with these.
[208]
If you focus on these,
you can rank easily
[211]
and your video will get the views and traffic.
[214]
If you have less subscribers and get less
views, focus on long-tail keywords.
[218]
If you have more subscribers and get a lot of
views, you can focus on short-tail keywords.
[223]
It's simple.
[224]
Now let's discuss how
to do keyword research
[226]
and how to find long-tail
and short-tail keywords.
[228]
Suppose, I reviewed a mic
[231]
in which I told the name of the mic.
[233]
Like this mic is Boya BYM1.
[235]
I reviewed this mic and said that
it's the best mic for YouTubers
[238]
and it fits the budget.
[241]
It's a cheap mic that comes under Rs.1000
[243]
and it's an excellent mic
and I personally use it.
[244]
I spoke this all in the video.
[245]
I created a video on it.
[246]
Then I will start keyword research.
[248]
The first tool I am going to use for keyword
research is a free and very easy tool,
[254]
which is YouTube's YouTube auto-suggest.
[257]
If you enter any keyword in the search,
[259]
like I would enter 'bets mic',
[263]
I will enter a space,
[264]
then all the options that people
are searching for will appear.
[267]
YouTube conveys that people
are searching for these things.
[271]
So it is showing these as recommendations.
[273]
Since people are searching for these,
[275]
we can use them as the
primary keyword of our video.
[278]
Choose one primary keyword.
[279]
Use other keywords in the description and tags.
[284]
I will discuss it further.
[285]
Now we have to choose the
main keyword for the title.
[287]
"best mic for youtube"
[288]
"best mic for singing"
[289]
Our video is mainly about YouTube,
[292]
so after typing 'youtube' further,
I typed another space.
[296]
Now it has become narrower.
[298]
We have made the audience even narrower.
[300]
We are going towards more
specific and long-tail keywords.
[303]
Now let's come to 'best mic for youtube videos'
[305]
'best mic for youtube under 500'
[308]
We can use these as tags.
[310]
'best mic for youtube videos'
[311]
Now let's enter this and give a space.
[314]
I typed 'best mic for youtube videos'
and gave a space at the end.
[316]
So, the things people are searching for...
[319]
People are searching for the best mic for
youtube videos under 500 and under 1000,
[322]
'best mic for youtube videos in hindi'
[325]
I can include these in my
title as the primary keyword.
[329]
Let's copy this.
[330]
I will note all this in the notepad.
[336]
I have found some keywords that I am going to use.
[339]
Now let's type something different like
[342]
'mic for youtube videos'.
[345]
Now let me tell you a trick.
[348]
If you type a space followed an underscore here,
[351]
then you will get to see more options to
add at the beginning of your keyword
[354]
that people are searching for.
[356]
Like 'wireless mic for youtube videos'
[358]
You can use this.
[359]
We have already tried 'best mic for youtube video'.
[361]
'How to make mic'... No!
[362]
'how to use mic'
'best camera and mic'
[365]
'bluetooth mic'
'lapel mic'
[366]
'cheap mic'
[368]
This way you can choose keywords.
[370]
Then, how should you choose
the title of your video?
[374]
What should be your primary keyword
and how to find and choose it?
[380]
If I click on the second one,
[382]
then on the right side, you would be seeing vidIQ.
[386]
This is a plug-in that you
can install in your browser.
[390]
But you need a PC for this.
[392]
This plug-in gives every detail
about the keyword including
[398]
the volume on a scale of 0-100,
[401]
competition, whether it is low, medium, or high,
[405]
and the top channels that have
already created a video on this keyword.
[408]
It also shows similar keywords.
[410]
That's very good.
[411]
But this is the free version of it.
It also has a paid version with more insights.
[414]
But, the free version is enough at the beginning.
[416]
If we talk about the keyword
'best mic for youtube videos',
[419]
you can see that the competition is low.
[422]
The volume is also 52, which is great.
[425]
A small YouTuber who gets fewer
views can also work on this.
[428]
He/she can target this keyword.
[430]
Let me copy and paste it into the notepad.
[434]
Now we also have to use keywords further.
[436]
Since you can use a hundred characters,
[438]
try to include the maximum
number of keywords in your title.
[441]
We can also try the name of the
mic that we have reviewed.
[445]
'boya mic'
[446]
If we type space,
[447]
'boya mic review'
'unboxing'
[448]
'for youtube'
'how to use'
[449]
'test'
[450]
If we select the 'boya mic review' option,
vidIQ will again show us the information.
[453]
You can also use TubeBuddy.
[455]
There are two extensions,
vidIQ, and TubeBuddy.
[457]
You can use any of them.
They both work the same way.
[460]
If you look on the right, the volume is
44 and the competition is also low.
[464]
So you can use this.
[465]
I am telling this quickly in this video.
[467]
But, you spend enough time on this
[469]
and do the keyword research well.
[471]
So 'boya mic'...
[472]
Here you can see that people search for
terms like 'best mic for youtube videos in hindi'.
[477]
So here you can also write 'HINDI'
if your video is in Hindi.
[483]
You can also add on things like '2020'.
[486]
This way you will rank on that keyword too.
[489]
If anybody searches for
'best mic for youtube videos in hindi',
[492]
then you will also rank on that.
[494]
Why? Because your title includes 'hindi'.
[497]
No matter if 'best mic' is here
and 'hindi' is here, you will rank.
[501]
Make the title that includes the main keywords.
[504]
'best mic for youtube videos'
'boya mic review hindi'
[507]
These are the keywords.
[509]
Along with that, we will use the rest of the
keywords in the tags and the description.
[514]
How to do so?
Let's talk about it.
[517]
And let me also show you the title as an example.
[520]
Let's copy the title and I will show you in this video.
[523]
We have entered the title
[524]
which is very short having only 54 characters.
[527]
You can increase it if you want.
[529]
You can even add more keywords
if you think they are relevant.
[536]
The next comes the description.
[538]
You have to type the main
title in the description.
[542]
Type it out within the top 3 lines.
[545]
Add the main title in the description.
[548]
For instance, our title is
'Best Mic For YouTube Videos'.
[550]
It's the main keyword.
[551]
You can write something like this.
[553]
We have written the title in the very first line.
[555]
It includes 'best mic for youtube videos'
[557]
as well as 'boya mic review in hindi'.
[561]
You can also include anything else if you want.
[564]
Your title/main keyword should
not take more that 3 lines.
[570]
The rest of the keywords that we have
found through YouTube auto suggestion,
[572]
we have to use them as tags.
[574]
So I have entered all those keywords in tags.
[577]
We have not searched for a lot of keywords.
[579]
But you should try to find out
keywords as many as possible
[582]
and find them in the best way with the help
of vidIQ and YouTube auto-suggestion.
[589]
Guys, this is how you have
to do the keyword research
[591]
and your video will also start
to rank in the search results.
[594]
And your videos will also start
to get views for a lifetime
[597]
which will be converted into
subscribers and money.
[600]
If I give you a quick recap,
[602]
you have to mainly focus on long-tail keywords
if your channel is small and gets fewer views.
[606]
You have to focus on long-tail keywords
and put as many as possible keywords
[610]
in the title, description, and tags.
[612]
But, make sure to enter keywords
that look natural to the reader.
[616]
If you use keywords excessively,
it's called keyword stuffing,
[619]
and YouTube can detect it which is not good.
[622]
If your channel is okay and growing,
and if it gets enough views,
[626]
then you can also move
towards short-tail keywords.
[628]
If you get ranked on that, you will get more
views as compared to long-tail keywords.
[632]
If you liked the video,
hit the like button.
[634]
If you got to learn something new,
subscribe to the channel so that
[637]
you keep learning more such things.
[639]
I'll see you in the next video.
[641]
Until then,
Ta-Ta!
[642]
(music)
Most Recent Videos:
You can go back to the homepage right here: Homepage