Sustainable investing, Impact investing, & ESG - labels explained. - YouTube

Channel: Conscious Money

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if you want to invest in line with your values and make good returns
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focused on long-term sustainable earnings not just short-term profit
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maximization; it sounds like you want to invest
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sustainably, ethically. at the end of this video i will explain
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a little bit more about how you can demystify the process of
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selecting some funds yourself, if you do not have access to a financial
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adviser. as professor Meir Statman argues in
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his book "Finance for normal people", the assumption
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that investing is a purely rational pursuit
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for a utilitarian benefit just it's just about making more money
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is simply not true. investing is done by normal people who want
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utilitarian, expressive and emotional benefits... from all the products
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and services they purchase and consume including their investments. in other
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words, it's perfectly normal for investors to
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apply "non-economic" filters. ethics can be a
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grey area. plastic is a very useful substance and
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we can't stop consuming all goods. the question is how do we use resources
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sustainably and what does that even mean? at times
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all these decisions can just feel overwhelming
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including how to invest. "sustainable" means maintaining a certain levell.
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a path to meet the needs of the present without compromising future generations
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ability to meet their own. i actually found this definition and
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really liked it and it's from a book called
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"the do-gooders guide to investing " by Adrian Reef. it's quite US
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centric though. Data also shows that sustainable funds have the
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potential to perform better. also ,sustainable funds have shown higher
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survivorship rates than traditional funds over the past 10 years meaning
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fewer sustainable funds have closed down. asset inflows and sustainable funds are
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growing fast. there are two factors :the real risk of
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global warming both for society and for investments and a shift
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from looking at profits for just shareholders and just short-term profits
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to true value to all stakeholders - which ultimately
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does benefit the corporation, stakeholders as well as society.
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ethical investing has many names.. some include green investing,
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socially responsible investing, esg focused
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impact investing, thematic investing, purpose-driven investing ...i wouldn't
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worry too much about these labels. All it is ..is filtering what to invest in
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based on what is important to you. The evolution of
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SRI or socially responsible investing really started with a focus on what
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investors didn't want. this is called negative screening. for
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example:controversial weapons, tobacco or thermal coal.
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we also have positive screening like support for health and
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education in the local community. impact investing started with philanthropists
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and investors wanting to invest money and do social
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good while also holding on to their capital
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and receiving financial returns. impact investing funds focus on the 17
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United Nations (UN) sustainable development goals such as no hunger
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and responsible consumption. these funds support positive initiatives like
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renewable energy or affordable housing and focus on benefiting stakeholders and
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the community. a good example for business that focuses
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on corporate social responsibility (CSR) in local communities is Danone
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which helps to distribute nutritional yogurt to fight against
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malnutrition in Bangladesh while also helping farmers
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and local women earn a living. there's a really great book
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called 'building social business' by Dr. Muhammad Yunus
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which talks a lot about Danone and some other social businesses
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CSR is about how a company relates to its stakeholders
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and the world around them- over and above just profits.
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ESG refers to an investment process used more and more even by conventional firms
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used more and more even by conventional funds and investment firms
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to filter out criteria for issues with financial
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and material risk.ESG stands for environmental ,social and governance
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which you probably already know the E criteria for environment could
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include how the company's operations look at waste
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or energy or carbon emissions. the S is for social and therefore it looks at
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the human aspects, the people aspects... which are quite
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important in the whole of the ESG and you would look at things like supply
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chain, how employees are treated, employee well-being and so on. there's
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also significant reputational damage when an
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employer gets this wrong. we've seen during this time this time of
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Covid 19, some employees have been paid quite
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fairly by companies like Patagonia and other companies have responded in
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not so kind a way, receiving a backlash. recently boohoo, a
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uk apparel company, was in the headlines for allegations of
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sweatshop factories, modern slavery and poor working
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conditions. and the G refers to corporate governance
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so things like board pay, gender diversity and so forth
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Companies that score high on ESG tend to be well-run businesses that treat their
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stakeholders well, address their environmental challenges,
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enjoy more conservative balance sheets and
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have lower levels of controversies. they tend
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to be more resilient during market downturns
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another way that you can engage is as a shareholder or
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as an annual general meeting (AGM) activist. you can find out more about
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this in the uk at shareaction.org. if you have a pension
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in the uk and it's not ethically invested-
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more than likely, you have about five to ten percent invested in fossil fuel
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companies; which may or may not align with your
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values. so do log into your work pensions and have a look at the top ten holdings
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of the funds you are invested in. it's quite easy to spot. you have power
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to influence your organization at work and you can use that to ask to invest in
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companies that you want to. you might believe that payday loan
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sharks... these are lenders that charge an exorbitant rate of interest
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often to vulnerable groups of people... are morally wrong
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and you might discover that you have an accidental investment exposure to them.
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for example, the Church of England who have a moral stand against loan sharks
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discovered they had a small stake in Wonga a few years ago.
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Wonga, a payday lender, charged an APR, annual percentage rate of 1509%
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and had questionable debt collection practices
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Wonga is no more. So ,ethical investing is a way to walk your talk... to have
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financial integrity, to vote with your wallet and to exercise
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some of your own personal power in asking for a world that you want.
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negative screenings now include a high number of criteria and this is
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rapidly evolving. environmental damage, human rights
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violations, animal testing medical and non-medical
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manipulative advertising and so on and so forth
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so as you've probably gathered the focus on negative screening is on avoiding
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creating harm. positive screening criteria is more towards...
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looking at what the business is doing operationally
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to help the local community: education, health care and things like that
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So, what are the differences between ethical
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versus not . with ethical,you have a smaller investment universe to choose
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from although a rapidly expanding one with
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even some conventional funds repurposing to SRI
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not all companies report equally smaller companies, for example, may not
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keep up with larger ones so that may introduce a bias
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and the other big one is fees. however active sustainable funds charge about
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the same as conventional, active funds so not a big deal
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you do need good old-fashioned HI like AI.. artificial intelligence... human
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intelligence and a research team to sift through
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companies. the research team would look to avoid
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green washing, which is the process of conveying a
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false impression or providing misleading information
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about how a company's products are more environmentally sound.
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overall OCF or ongoing charges figure for my ethical client portfolios in the
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UK are around 0.7 to 0.8%
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percent per annum. if a client tells me, she's fee sensitive
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then Iensure we have a thorough conversation
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and accommodate criteria for lower fund fees too. for some reason,
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fund charges seem a lot higher in the US however sustainable
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and active funds even in the US seem to be about the same.
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you have a great choice of passive investing too
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with lower fees with big players in global asset management
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like Vanguard, Blackrock and State Street getting involved in the ESG world.
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however, if you want higher quality filtering,
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based on your criteria, the devil is in the detail.
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ESG passive funds cost a bit more than conventional passive funds
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but the differential seems minor. i'm speaking anecdotally from client
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reactions. passive funds can hold from a 100 to a thousand companies... so effective
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engagement is difficult. smaller companies find it
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harder to keep up with the level of information
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required by research houses. this means that large companies like
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British American Tobacco, for example, can score higher than companies whose
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operations are focused on finding a solution to cancer caused by
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cigarette smoke. so, if you are an investor and you want
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to start investing ethically without an adviser, where do you start?
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by the way, if you need an advisor because you have decided you
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do not have the willingness or the capacity or the interest
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to do this research yourself, my top tip is go to a specialist. i will list
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resources for a directory in the UK, so you can find one more easily. you want
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to find an adviser who is independent, has an active understanding of
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sustainable investing, is well read on the latest research and
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is open to create a solution based on what is important to you.
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if they say that sustainable investing is not profitable
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or have negative views on it , find a different adviser.
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actually, we could do a lot more in the industry to have standardized processes
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and practices for retail investors to do their own
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research. there is no easy rule book or process to follow... however,
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i'll give you a few tips. remember, this is not financial advice in any way
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my content is for educational purposes only.
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therefore, i don't have any fund names in my video today
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as i am a regulated financial adviser, i have to be careful
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you can use fundecomarket to filter through
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based on the criteria you want. it is free to use
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and there's also an app that you can download. after you filter through on
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fundecomarket, the best website to go through is a website called trustnet
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which is also free to use. you will have to read through the details of the fund
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factsheet ,look at the investment objectives
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and ethical criteria, past performance, performance in relation to benchmark, UK
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regulation and any other information important to
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you to satisfy yourself that it meets the criteria that you have in mind.
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also, you can read through the fund prospectus
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(KIID) key investors information documents for more information. don't rely on just
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the fund name. the fund name may contain words like
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ethical, responsible, clean, green, sustainable
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but the lines are getting blurred between traditional funds looking to
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incorporate some ESG and sustainable investments. you can also
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look at your cash savings and look at banks and building societies
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in which you believe in. i have no specific recommendation but there's a
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lot of information if you look for it online. remember ,we also have
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to demand policy action and systemic change.
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individuals can't provide subsidies for clean energy
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or put a price on carbon or deter people from using plastic unnecessarily,
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but governments can. we need politicians who will support
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climate friendly policies. meanwhile go easy on yourselves
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if at times, like me ,you feel like a hypocrite...
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remember, we simply aren't in control of everything that happens in the universe
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in order to make perfectly ethical decisions at all times.
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at times, inadvertently or otherwise, our actions and buying decisions cause
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harm and we have to invest how the world is
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not how we would like it to be while also
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working towards the world that we want. ESG investing has had massive, massive
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interest with greater choice being added at rapid speed.
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my hope is that companies will adapt to thrive in a world that values
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a safer, happier, healthier quality of life.
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a world that works for everyone including beautiful creatures like birds
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bees and fish in the ocean .that's it from me
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on ethical investing. Happy Investing! if you are on facebook, there are also some
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really good facebook groups where you can go and ask questions about
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SRI there is a facebook group for women in
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personal finance and there is one called socially
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conscious mustachians. i will link it in the description below.