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Top Careers in Marketing - How to Choose a Specialty and Score the Best Salary - YouTube
Channel: Leveling Up with Eric Siu
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Careers in marketing,
where should you start?
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What are the good jobs in the first place?
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So I'm going to talk about that in
this video, when I think about it.
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Okay.
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We have our marketing agency Single Grain,
so we get a lot of applicants coming in.
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A lot of people asking me, you
know, uh, can, can we work together?
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I'm super grateful for that.
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And also looking at my other
friend's companies too.
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Who are they hiring for exactly?
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Okay.
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So I'm gonna give you a couple of
good job opportunities if you're
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looking to get started in marketing.
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Now, what I recommend is if you have
no marketing experience, start out
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as an intern, even work for free,
because that's exactly what I did.
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I started out as an intern, I went
on Craigslist, looking for a job,
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and I became an intern where I became
a slave and I'm still friends with
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these guys, by the way, I became a
slave and I made a site for them.
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I was like a content intern.
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Okay.
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So that's one of the
internships you can do.
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I did SEO work for them.
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I made my own website.
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I did it for three months or so, and
while I worked my full time dead-end job.
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So if you have a dead-end job, look,
still entering for free, be, be
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grateful that you can even find a
free internship in the first place.
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That's a great place to start.
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In terms of getting an actual
job here at a couple of jobs.
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I recommend if you are able to get a
job in paid media or paid advertising,
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which means you're running Facebook ads,
Google ads, LinkedIn ads, or YouTube ads.
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You are going to be able to find a job.
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Cause a lot of people still need
these types of people to run
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the optimizations for their ads.
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This is a really good way to
get started and get your mind
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to be a little more analytical.
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It doesn't matter what
major you are in college.
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It doesn't matter if you even went to
college or not because we have people on
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our team that didn't even go to college.
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That are doing a really
good job for our clients.
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Check out our videos on this channel,
or check out the Marketing School
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podcast if you want to learn more
about paid media or paid advertising.
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The second thing I'm
going to say is content.
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Okay.
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So a content creator, it
could be written content.
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It could be audio content, or
it could be video content too.
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These are all important things because
everyone's created content now.
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Everyone's trying to become a media
company and a lot of journalism majors.
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They're struggling to kind of find
work right now, but in the marketing
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world, if you go, go for like a
tech company, for example, You
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should have no trouble finding a
job if you're good at what you do.
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The third one is SEO.
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SEO, especially for large enterprises.
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You think about Nike, you think about
Amazon, they'll have a lot of traffic
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coming to their website and they need
to do a better job with their SEO.
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And there aren't a lot of SEOs these days.
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Okay.
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But the SEOs that I know that are
enterprise level, they are exceptional.
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They say amazing things.
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They know amazing things.
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They know the right people
and that's super helpful.
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The fourth thing is if you can
become a marketing engineer.
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So not just a software engineer,
but you're a software engineer
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that's focused around marketing.
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You're going to do a really good
job because there's a lot of these
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growth engineers, uh, that are, that
are actually becoming a real role.
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And I remember when I was leading
marketing at a technology startup,
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I campaigned for this role.
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I said, I need an engineer on my team.
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Otherwise I'm not gonna be
able to get things done.
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I need an engineer.
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I needed a designer on my team
that way we're going to fly.
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Okay.
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So you have to have a growth
engineer on your team.
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And a growth designer, the careers
that make the most money in marketing.
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Think about this for a second.
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If you can rise the
ranks, it doesn't matter.
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You start with any of these that
I've just given you right now.
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You can rise to the ranks to
become the chief marketing officer.
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Chief marketing officer
makes a ton of money, growth
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engineers make a lot of money.
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Great designers make a lot of money too.
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I'll say you are a little more
limited around kind of paid
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advertising and uh, content creation.
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If you're kind of, you know,
doing the work, but if you become,
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you know, you grow into the
executive level, you grow good.
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You, you become a good leader,
you become a good manager, you are
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going and to make exceptional money.
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What I'll say is this to the really
good marketers that are good at
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execution, they're going to go off.
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They going to go do their own
things, because they know they
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have all the leverage in the world.
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They know that they can
create things from scratch.
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And you are going to be able to make
we're talking, you know, a good six figure
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amount, potentially even seven figures.
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Okay.
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So that's the potential that you have.
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You might start lower first.
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You might start with the internship.
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You might make nothing, you
might make 30 or $40,000 a
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year, but you're going to grow.
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You can get stronger and
stronger and stronger.
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You got to level up and
it's going to be great.
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So you've got the paid ads.
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You got the content, you've got the
SEO, you got the growth engineer and
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he got the growth designer as well.
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These are all related to marketing.
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Okay.
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And you can start anywhere.
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You can start a marketing school.
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And if you guys have thoughts,
like let us know in the
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comments, what do you want to do?
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Do you wanna do SEO?
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Do you wanna do content, right?
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Do you want to do paid media?
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What is it exactly?
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Drop it in the comments and maybe we
can share some resources with you.
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And with that being said,
that's it for this video.
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