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Making $20K/Month Selling Street Cocktails in NYC | Side Hustles - YouTube
Channel: VICE
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[Music]
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one thing my father told me you have to
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go for it you have to ask
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because only one of two things are going
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to happen you're going to get a yes and
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you're going to get a no
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my name is obsession for luke
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professionally i'm the first assistant
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director on production sets i'm an
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ex-professional basketball player i also
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coach
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kids and on the side i make these drinks
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called oh yes
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i have been making drinks since 2005.
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i started in college now everybody knows
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me as oh yeah mayo
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i'm the guy with the drinks i'm the guy
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with the oes everybody in new york city
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calls them nutcrackers
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nutcrackers in new york is a summertime
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staple
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you really find nutcrackers on the beach
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festivals
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in the street it's really just a
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concoction of different liquors
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with a nice sweet juice taste we got
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blueberries
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what a great month no rain all sun
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[Applause]
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i mean you can make upwards it's 20k
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[Music]
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you're really not allowed to sell
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nutcrackers
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i was never one of the nutcrackers that
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was like no crackers no crap he's like
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trying to y'all got no credit
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i got what you need no i don't do things
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i can't promote
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there's a reason why i was never a drug
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dealer reason why i was never a pimp
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because i can't promote that
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my drink i can promote here i've seen in
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the new york times i was in new york
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times twice for my drinks
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i may not be legit now but the goal is
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to be legit
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i've been doing this 15 years six years
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ago i started the brand oh yes
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and from the first day that i started i
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saw
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the vision i wanted this drink to be an
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airport so i wanted this drink to be in
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stores
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and bars everybody's refrigerator and
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all this time i've been doing it for the
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last six years
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i haven't had that success however each
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year my hustle
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has increased so definitely during this
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time of pandemic
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and coronavirus i haven't been on any
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sets in the last
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three to five months and that's how i
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make a lot of my money a lot of the kids
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are not in school so i'm not training
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kids
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so this is very important to my
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livelihood to keep it
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afloat and even more important and that
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is putting oes
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in the store making it something legal
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and making it a worldwide phenom
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being out from the neighborhood
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tennessee is one of the people's
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favorite drinks they love to cognac with
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the mango
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so i'm gonna do the mango cognac
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special oh look at that brown
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the brown is in town yes this
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heart has
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[Music]
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the crazy thing is right i've been
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making these drinks so much
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i literally don't have to taste them
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unless i'm trying a new flavor but
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besides that
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if you know you know i won't tell you
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the type of juice i use
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because it's a secret somebody put me on
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they told me not to tell nobody but
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before this i wasn't using this juice he
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told me you gotta find juice that's
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thick
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and i can hold the liquor
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[Music]
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some nutcracker makers they'll be making
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cognac
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and then they'll spike it with some 151.
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it's like what are we doing here that's
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a headache in the morning
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i'm not doing that i'm getting the
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cognac i got the i got the honey i got
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the honey cognac
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i throw about half of that in there i am
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from the hood
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south side of jamaica queens the west
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side of america boulevard
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but i wasn't necessarily raised by the
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hood it is a word that
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i created around the time that i created
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oh yes and the word is shabbalah
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and shabba means everything righteous
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moving forward and it's a shabbat gang
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it's like it's a game
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it's a game you know i know vice i know
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y'all used to gangs right
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but this is the most positive game you
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ever heard of it's the shabba gang
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and we live righteous and we move
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forward and we're about pushing each
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other to the top
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i got a long day today man a bunch of
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stops i got about four or five hundred
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drinks today i'm gonna try to sell them
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all
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long island first queens brooklyn lower
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east side
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oeas through the summer here we come
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i'll teach you a little secret
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if you don't freeze them overnight you
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ain't got enough time but buy yourself
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some dry ice
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[Music]
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this is a fun track man it's about the
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oh yes every time i get on the road
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i'll play this
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[Applause]
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turn left on stuart avenue
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hold on let me um
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normally i'm selling to new york city
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now cover 19 is here hey there
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how are you good i started deliveries i
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got henny patron to rock rum honey jack
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i went backwards i went backwards about
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two years into my hustle we like the
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mango
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i used to care about the customer but
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because i was at places where so many
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people
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i just made a good product and that's
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all i needed to do now with kovit i have
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to make a good product
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and i have to have a good relationship
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with my customers i do everything for
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six weeks
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[Music]
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gotta gotta give the love always show
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the love
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baby how are you good to see you again
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man yeah yes yes
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i was gonna make it work you may get 30
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of these but you're going to get it all
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right cool
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i put the killer dog outside okay all
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right
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yeah it's like two feet
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got the patrol mango i got the rum punch
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i threw two big ones in there
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just for the love you know what i'm
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saying thank you thank you you got it
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and my daughter will be home i said okay
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they just turned 21.
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oh oh yeah i'll be here every weekend
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he's good people man he comes he says
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what up he's a good vibe give you a
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little extra for the ride
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that's crazy right right right he's
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really good at making connections
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with people beyond just like a
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transaction the goal is not to just be
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making all this money
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or be making money or selling drinks
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until i'm 40 until i'm 50 and then what
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one day it hit me it's like come on get
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it together let's get going
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so i come up here usually i'm making my
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menus presentation decks
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the decks will be showed to potential
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investors right here i got my total
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profits
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that was in 2017 about 20 000 yeah this
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is me just just having the idea saying
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like i want to
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put a deck together i want to present it
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to somebody all right let me just put it
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together and i just did it and
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i didn't do nothing with it but now is
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the time
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[Music]
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i was at a point in my life am i gonna
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continue to do oh yeah i'm gonna
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continue to be a street merchant
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i got my degree my resume is long i've
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done this i've done that i'm not going
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to continue to do this and it was like
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yes i'll take ojs through the roof
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i would like to show this deck to future
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investors
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anybody that understands uh what it
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takes to go from the bottom
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to the top those are the people i want
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to invest the people that invest in
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people
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right now we're in brooklyn we're about
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to go see my man uh
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kid super big time fashion guy man he's
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been doing it for a minute
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him and his friends are gonna buy a
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couple drinks that's the kid's super
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packing here you go baby
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i don't know how it all works legally
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but it
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feels legal to me to get drunk to get
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drunk to get drunk that's what he has
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no like medium drunk there you go boom
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you know what you need you need a jaeger
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one i know i'll hook you up with jaeger
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definitely i love
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he was like patron penny i was like
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where's the yeager version
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and so he's he's ready to talk big
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business yes
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and we're thinking the launch party is
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in the back of the pool
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and we're on we're on vice right now
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okay so we'll show you come in
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let's do it this is where it's going to
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be the oea's launch party yeah right
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here
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i told you this guy i'm thinking like a
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good
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two to three hundred today was amazing
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this is the best day of the summer i've
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had since
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corona happened probably a little over a
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thousand dollars i made it not sold as
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much
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today as i usually sell but something
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more came out of it
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i didn't know he was going to call
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yeager and say hey you need to figure
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out how to make jagermeister oh yes
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even if they don't invest in me at least
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they know
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they know i'm here
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[Music]
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i see success in me now but i don't see
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the success
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that i want it's not i'm not at the goal
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yet
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but i am successful 2020
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in my head was my last year selling
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drinks on the street
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it just happened that covey came around
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next year you're gonna be catching me in
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the stores
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you're gonna be catching me at the
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airport she'll catch me at the bars
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anywhere you go you're gonna be catching
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the o.j bob
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[Music]
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you
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