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Instagram Account Types: Which Is Right for You? Personal, Creator, or Business? - YouTube
Channel: Social Media Examiner
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- Are you using Instagram for business,
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wondering which type of
Instagram account to use?
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Personal, creator, business.
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There are some massive
differences between these accounts
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so I'll break down the pros, the cons
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and features of each profile
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so you can choose the right one for you
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and stick around until the end
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because I'll also be
sharing a few myths, rumors
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and warnings about Instagram accounts.
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(gentle music)
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There are three types
of Instagram accounts.
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These are organized into two categories,
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personal and professional.
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First let's look at personal accounts.
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They are geared towards, you
guessed it, personal use.
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They have no analytics or API access,
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which means you can't schedule posts,
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use the Facebook creator
studio to manage Instagram
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and you won't have third-party
access to analytics.
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Additionally, you can't
use contact buttons
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on your profile or use gift
card or delivery stickers
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or the swipe up function in stories.
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So if you are a business
owner or marketer,
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those are big disadvantages,
but they do have some benefits.
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Personal accounts have access
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to all of the music options
in reels and stories.
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Additionally, personal accounts
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are the only account
type that can be private.
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Professional accounts cannot be.
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Instagram groups business
and creator account together
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under the title of professional accounts,
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though they are two
distinct account types.
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They both have analytics or insights.
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They both have access to contact buttons
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and the gift card delivery stickers.
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They allow you to collaborate
with other accounts
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leveraging the branded content features.
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Even though they share a
lot of the same features,
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they have some important differences.
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Business accounts are
intended for a business entity
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that is making money or selling something.
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So they have API access.
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That means scheduling, means access
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to the Facebook creator
studio for managing Instagram
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from your desktop and the ability
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to use third-party analytics.
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We should point out that
the creator profiles
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do not have this API access.
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Another difference between the business
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and creator accounts is the music access.
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Most business accounts don't
have the full music library.
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They have the royalty free music library,
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which means it's very limited in scope
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and you won't have pop
culture related music
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in that music library.
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In comparison, creator accounts
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are intended for influencers.
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These are for those
people creating content
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that might align with a brand
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but may not be actually
selling their own products.
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Creators have access to all the music
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in addition to business features
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like analytics and branded content.
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In short, if you need scheduling
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then use a business account.
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If you really need all the music
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for your reels content and don't care
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about the scheduling or using
Facebook creator studio,
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then go with a creator account.
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So how do you change
account types or check
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to see what account you currently have?
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To figure this out, you're gonna go
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to your Instagram profile,
then in the upper right corner,
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click on that three line button.
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From there, go to the settings option.
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And in there, scroll down
to the account option.
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Once you were in the account menu,
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you're gonna scroll all the
way down to the very bottom.
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And from there, you're gonna see
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the option to switch account type.
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Tap on that, and you will get the option
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of the two accounts that you are not.
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So if you are a business,
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you would have the option to switch
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to personal or switch to creator account.
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Sometimes things look
a little bit different
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on different devices
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and Instagram likes to run some updates.
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So you may see the option to switch
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to a professional account.
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If you see that option, it means
you are a personal account.
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Choose the switch to professional option
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and you'll have the choice then
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to choose creator or business.
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Now, before you switch just yet,
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I have a few rumors and
warnings I want to address.
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While you can switch back and forth
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between account types
without too much consequence,
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Instagram does temporarily
hide insights when switching
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to a business account and
it may delay your access
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to features like the music
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if you're switching over
to a creator account.
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The reason they do this
is they don't want you
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taking advantage of just swapping back
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and forth to get all the best of both.
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You really need to pick
one and stick with it.
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So while you may switch back
and forth two or three times
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in one day to try out
a feature, that's okay.
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But if you're constantly
switching every single day
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or every single week,
going back and forth,
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Instagram's gonna look at this
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like a spam like behavior and
potentially flag your account,
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which could reduce your reach
and impact on the platform.
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Also, if you have heard that
there is some kind of penalty
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or limited reach for professional
accounts, that is false.
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Instagram wants to keep
their users engaged
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and on the platform.
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So whether you are a personal
account, business account
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or creator account,
you need to be engaging
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with your viewers and
adding value to them,
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whether that be through education,
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entertainment, encouragement or all three.
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But how do you reach more
followers and keep them engaged?
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Click here to watch our entire playlist
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all about increasing your
organic Instagram engagement
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and reach, or watch this video,
which I think you will like,
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and I will see you in that next video.
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