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How To Cold Email Clients - Best Cold Email Templates - YouTube
Channel: Patrick Dang
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in this video you're gonna learn exactly
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how to write the perfect code email to
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turn total strangers into paying
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customers
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[Music]
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hey it's Petra in here welcome to my
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channel where we're gonna talk about all
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things sales marketing and
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entrepreneurship before we go ahead and
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get started with this video make sure to
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give it a like subscribe and turn on
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notifications now during my time as a
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sales rep in Silicon Valley working at
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Oracle and another why common devack
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startup I sent thousands literally
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thousands of cold emails to generate
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countless of meetings but I know in the
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beginning it could be very frustrating
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when you're sending out your first
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campaigns and nobody is really
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responding and here's the thing you know
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after coaching thousands of people
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around the globe on how to write cold
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emails that generate meetings the reason
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for why most people fail is because
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number one they have a little bit of an
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ego and they think they're really good
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at writing cold emails but you're not
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number two they think that their product
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and service is so great that everyone
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should automatically just take a meeting
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with them obviously this does not work
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so what I want to do is show you a
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simple but very effective way to write
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your cold emails to skyrocket your
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response rates so that you can start
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turning strangers into customers and
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make sure you watch them to the end
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because I'm gonna give you my special
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cold email template that you can use for
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yourself
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all right so here's what we're gonna do
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first first I'm gonna give you an
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example of what not to do and I'm gonna
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show you an example of someone who sent
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a real email to me and I also changed a
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couple texts change the person's name
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change the person company just leave it
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anonymous but for the most part this is
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a real email that someone sent and we're
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gonna break it down and show you why it
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doesn't work and we're gonna show you
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what actually works alright so let's get
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into it
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so this person started off with saying
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hi Patrick crazy times huh and that's
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obviously because of the Corona
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going on right now and this person says
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I heard online learning is on the rise
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now what about you is it a good time to
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strengthen your R&D well RAF the bat I
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have no idea what he means by strengthen
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your R&D so I'm not really sure what he
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wants so now he says I'm John from demo
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soft web agency glad to meet you
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my point is pretty simple would you like
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to get benefit from our experience in
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the online learning domain and decent
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developers if any if you are anything
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like ready to discuss a potential
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partnerships just drop a line kind
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regards John ok so breaking this down I
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have no idea what this guy does or what
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value he can bring to me right normally
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if you try to email someone you you're
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trying to offer them something but I
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actually have no idea what he has to
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offer it's too vague and there's no
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reason for why I would respond to this
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email a second thing is that the
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grammars really off so maybe he's from
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another country and maybe English is not
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his first language and that I understand
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that but if you are writing to let's say
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a Western audience or a Western company
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you definitely want to make sure that
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you use some kind of grammar check to
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make sure you're writing your email
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properly or else people aren't going to
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take you seriously so if you're ready
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emails like this you know don't worry
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about it because I'm going to show you
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how to fix this up real quick
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using what I call the pain formula now
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the pain formula is one of my best cold
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email templates that you can basically
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use in any industry no matter what it is
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that you're selling and it's super
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simple because we're gonna break it down
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into four simple parts the first one is
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having a relevant intro introducing
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yourself and like what you do or why you
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guys should be connected number two
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we're gonna talk about the customers
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pain what pains is this person
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experienced and number three
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solution how do you solve those pains
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and finally you're gonna have the call
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to action what do you want them to do
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next and you want to make sure every
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single one of these elements is
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extremely clear so let's go ahead and
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give you an example of the email that I
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wrote and you can kind of get
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inspiration from it and use some of the
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elements in your own emails now in this
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example I'm going to pretend that I have
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a some kind of marketing agency or
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content management agency and I'm
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writing an email to myself right so I'm
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this person trying to sell to Patrick
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ding right this is how I would write an
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email to myself so let's go ahead and
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get into it right the first part like I
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said before is the relevant intro so
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I'll say hey Patrick
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just checked out your latest YouTube
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video on and then whatever that video is
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about and I thought it was great right
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very very relevant because I'm posting a
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lot of YouTube videos if this guy
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understands I'm doing that he is on the
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same page as me now number two we're
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gonna go into the pain section right
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keep diving deep into what is the
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person's pain hopefully you find a
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really deep pain so you can solve it so
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I can say something like after watching
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the video I checked out your website and
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noticed you weren't running a blog yet
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which I'm not with all the high quality
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content you've been putting out on
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YouTube recently it's surprising you
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haven't started converting those videos
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into blog posts to capture more organic
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traffic to your website now this is
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actually something I've been thinking
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about I've been putting out all these
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videos but I have also have a website
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but I don't have a blog and it would be
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really easy for me to turn my YouTube
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videos into articles or blog posts that
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people can read and I can generate
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traffic and make money from that so if
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someone wrote me this email is really
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relevant because it's exactly what I'm
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thinking about and if they have
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something to solve this problem for me I
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am a lot more willing to take a meeting
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with them right but it's all about
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context understanding who your customer
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is what pains they have now the third
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part is all about the solution how are
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you gonna solve these problems so in
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this email I'm going to say now if
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you're interested my company helps
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YouTube content creators like yourself
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start highly ranked blogs using your
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YouTube content you already made and
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converting them into high quality blocks
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best of all we handle all the tech and
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content management making it extremely
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simple for you some of our clients
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include client a client B and client C
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so here what I'm doing is I first
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started with the pain right you're not
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you're not getting this extra traffic by
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turning your YouTube videos and a blog
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post that I'm providing a solution if
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that's something you're interested in I
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can do that for you super simple super
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easy all you have to do is say yes right
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I try to make it as easy as possible for
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the other person to understand what I'm
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talking about and agree to take a
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meeting with me and the last little
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thing I did there is I included some
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clients that I worked with right so what
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you want to do in this situation if you
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have past clients relevant to the
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prospects you are currently reaching out
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to you want to name drop-down you don't
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really have to say what you did for them
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because it'll be too long
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want to do is mention like hey I work
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with these people they're similar to
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people too than you know what you're
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doing so it's very relevant and if I see
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that I'm like oh he worked with these
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people that I admire well I want to take
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a meeting with this guy right so now
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that you got the solution down the next
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final step and this is where most people
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get it wrong is having a clear
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call-to-action meaning once somebody who
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reads your email what's the next step
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you want them to take and naturally for
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a full email that next step is to ask
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for a meeting so I would say something
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like so if you're interested in learning
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more about how we can help you get more
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organic traffic or blogging let me know
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what your calendar looks like and you
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could also have a variation where let's
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say you have something like calendly
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and people can schedule a time on your
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calendar you can end it with feel free
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to schedule a time on my calendar write
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whatever works for you but if you do it
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this way like in the example if you just
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ask them like let me know where your
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calendar looks like usually they'll give
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you a time and day on when they are free
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and then you schedule a meeting through
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there via email and then you sign it off
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best John or whatever your name is right
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so now that we've kind of put the whole
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thing together if you kind of look at it
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this is the basically the pain formula
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structure that I showed you in the
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beginning we have the relevant intro we
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understand the person's pain and we
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really make it hurt so that when we
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provide our solution it makes it a lot
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more appealing finally once we they
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understand the solution you have a clear
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call to action don't say something like
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hey drop a line because that doesn't
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make any sense like what do you mean
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drop a line you just want to make it
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clear let me know what your calendar
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looks like or feel free to schedule a
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time on my calendar to talk more you
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know so you don't have to exactly copy
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the words that I'm using you can
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paraphrase it or use your own style of
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language but for the most part the main
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important thing here is to follow the
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framework of the relevant intro pain
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solution and call to action now if you
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do these simple things just following
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this template your response rates may
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skyrocket just because you have this
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template in place most people go in they
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think they're great at writing cold
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emails and they just write whatever and
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it doesn't work because they don't have
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a
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to have predictable results but I've
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sent these kind of emails literally
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thousands of these emails I got tons of
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meetings from it and I'm positive that
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you can also do it too if you follow
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this framework so with that said that's
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gonna be my cold email pain formula
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template that you can use for yourself
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now if you enjoy this video make sure
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you to give it a like subscribe and turn
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on notifications and let me know in the
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comments if you enjoy these kind of cool
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email videos or prospecting videos and
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I'll be happy to make more for you guys
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and one more thing if you really want to
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take your sales game to the next level
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actually create a free and def training
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on how to sell anything to anyone so to
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get access to a free training just click
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the link in the description and it's
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gonna take you there so with that said
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my name is Patrick dang and I'm gonna
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see you guys in the next one
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