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Aidbox - Next Brilliants in Tech Pitch - How everyone can be a philanthropist | Brilliant Minds 2018 - YouTube
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I am very excited to welcome our next
speakers they're part of the startup
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pitch series that you've been hearing
over these last two days
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Daniel Lundh and Johan Ernst Nilson are
the founders of a Aidbox which they're
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going to be telling you about here on
stage. It aims to disrupt how we donate
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money online and the idea is to make it
easier for every person on the planet to
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be a philanthropist, so welcome.
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Hi, my name is Johan Ernst Nilson, I've been traveling the world now for 25 years.
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I've done 52 expeditions in 168
countries. I've been traveling nonstop my
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whole life practically. Actually have
spent 3,000 nights in tents of my life,
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thats's eight and a half years of my
life, so I'm not married. I'm travelling full
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time around the world. Doing these
travels around the world always try to
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tied up everything that I do with
philanthropy and charity projects. With
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everything from cleaning up Mount
Everest taking on garbage to working
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with wildlife projects around the world
helping rhinos to survive in Africa.
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It's such a beautiful planet, I've seen
such beautiful things around the world
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but during this time I also see a lot of
tragedies a lot of very sad moments and
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that's why I got into all these you know
projects like you know helping
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educational programs or helping doctors
in third-world countries or even taking
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a boy in a wheelchair up to the summit
of Sweden. But it's only so much I can do
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with my two hands, so we wanted to create a platform where everybody can help to
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be a philanthropist, everybody can help
out to make a change, so that's why we
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created Aidbox.
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Our platform allows
everyone to be a philanthropist,
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regardless of your time or your income.
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My name is Daniel Lundh, I'm the Founder and CEO of Aidbox,
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but before I tell you more about our platform and our solution,
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I actually have two questions
for you:
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So one, please think of something we all
in here use every day online?
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That's the first question.
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Second question is:
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Think of one digital ad space out there
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that is clutter free,
free from competing advertisement or content?
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So what do we use every day,
what's clutter free?
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It's as simple as that, it's an email.
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Aidbox is an email
signature for a good cause.
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We let consumers, nonprofits, and businesses
collaborate for greater impact.
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I don't know if you remember this but about 15
years ago a little green tree started to
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pop up in people's email signatures. It
looked something like this,
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it had a slogan next to the tree saying: "please consider
before printing, save the environment"
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This campaign spread like wildfire and
since start, billions of emails has been
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sent with this important message.
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But let me take you back till today.
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The latest study shows that 89% of consumers would actually change brand based on the
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brand's social impact, and I think we've
heard this over the course of these
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couple days. Companies aware of this fact and their social responsibility
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departments have made great strides
these past years. Companies like Ben &
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Jerry's as we have mentioned, Bosch, IKEA is leading the way.
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So this is one of the reasons we took that old little green
tree, because today there's a difference
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there's a movement and we wanted to
take that to the next level.
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This is how the Aidbox looks today.
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It's a small picture you copy and paste it once,
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put it into your email signature and let
your email work for charity.
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It contains a charity of your choice and a company
sponsoring that charity.
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And it's truly a win-win-win.
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As a consumer I can
pick a charity that's close to my heart,
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help raise awareness but also funds. And
I'll do this free, just by emailing.
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The company enjoys great brand alignment
together with a cause that they want to support,
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they reach an audience, again in
a very unique way, clutter-free way.
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But the biggest winner is obviously the
charity. They get to raise awareness
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every time someone sends an email, get
to stay current with their supporters by
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changing the creative inside the Aidbox.
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But the best part is that we are able to give them incremental revenue.
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And I say
incremental donations
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because we are able to donate money that comes from
companies marketing spend
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rather than they're giving buckets.
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There's so many organizations we've been working with since our launch a few
months ago,
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for example Beyond Type 1, diabetes projects. Also for
IRC. So all these organizations together
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is something that we really
feel for. But also there's so many other
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projects that we really love. For example
we want to help also, to help
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with cancer with educational programs and all these kind
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of things also. So we need a platform to
be able to spread out all our knowledge
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that we have, to be able to help.
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We've
had a great start so far.
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We sign up 27% of all the traffic that comes to our
site.
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So this means that all of us in here want to help,
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and this is an easy
way to do so.
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Our users sends an average of 16 emails per day.
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And since launch
our 90 day retention is an amazingly 94 percent.
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To put this in context, with
only hundred thousand of us, using Aidbox,
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we're going to be able to raise
awareness over 1.4 billion times
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per year.
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We're going to be able to donate 18
million dollars to charity, and again
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that's incremental durations.
So we're not competing of the giving
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buckets or the donations you're doing
today.
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And all this while we as a company have a revenue per user per month of 15
dollars.
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Just give you an idea, you see the number above me here, that's the
number of emails that have been sent through
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these five minutes we've been on stage.
So imagine the impact that we can create.
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Because after all, nobody can do everything but everybody can do something.
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Thank you
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