What is digital asset management? - YouTube

Most marketing teams have between 1,000 and 100,000

images.

50% of these images are scattered

across several locations, local hard drives, email inboxes,

and cloud folders.

As a result more than 10,000 images

are lost per year per team and 7,000

are left unorganized, costing creative teams

valuable time and resources.

Hi, I'm Kelli from Canto, and in today's video

I'm going to show you how to unlock creative workflows

and increase team productivity.

Centrally storing, organizing, and sharing media elements

such as logos and other creative files

has become a huge roadblock for companies.

That's why more and more successful

teams are investing in digital asset management, or DAM

solutions, to store and share their media assets.

In this video I'm going to show you

how digital asset management helps companies save time

and resources, integrate workflows, collaborate

on digital projects, and stay focused on important work.

Are you ready?

Let's go!

Companies spend a lot of resources on digital assets

like logos, product images, sales presentations,

and videos.

With digital asset management we consider

these media files to be digital assets,

because just like a physical asset

they represent a certain value.

Digital asset management safely stores these assets, along

with important metadata.

Metadata is information about a file like regional specifics,

name of the photographer, what product we see on the images,

and so on.

The idea behind this is very simple.

An asset is only valuable if everyone on the team

knows where to find the file.

Searching for files impedes a lot of creative energy.

It's not only the time you spend looking for files

but also how much time you spend organizing digital assets.

Using different creative tools creates

copies of your production files, and eventually nobody

knows where their current copy is.

Companies have adopted shared network drives or cloud

folders like Dropbox, but these have a lot of limitations.

For instance, using one folder with several thousand employees

in different regions is just not possible.

When your company outgrows their cloud share, it's time to move.

Digital asset management stores assets in a single location

and makes them available worldwide.

Professional grade systems come with a CDN, a content

distribution network, that keeps your files in decentralized

buckets in different locations, so they're immediately

available to users everywhere.

With DAM a team can automate everyday workflows

to save time.

It handles approval workflows, watermarking images,

sharing files through a branded portal, and much more.

DAM uses sophisticated technology

like AI and image recognition, to help you browse images

with ease.

Professional requirements like user roles and permissions

can be freely adapted.

A DAM can be used in so many ways.

It's internal centralization process

creates a consolidated area for all digital assets

to be stored.

This way, separate departments have

access to the same branded files and can send or retrieve files

to or from the DAM.

Many companies rely on digital asset management

for external distribution of assets.

Branded assets can be shared with external parties

like freelancers and other outside contractors

through specialized portals.

This upholds brand consistency through brand materials

from all potential parties.

For example, DAM helps organizations

reduce asset request time by making

media requests self-serving.

Agencies and other creative production companies

use Canto to exchange files for clients

or build specific media portals for customers.

A digital asset management system

automates the entire process, saving time and space.

Here's a brief summary of what we learned today.

A DAM solution enables professional teams

to unlock their full potential and helps them

focus on their actual work.

It organizes important assets such as logos and product

images.

That means no more searching for files

and easy sharing with colleagues.

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