How Do I Find And Buy Off Market Properties? - YouTube

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Hey, it’s Joe Crump.
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This question is, “Hey, Joe, how do I find and buy off market properties?”
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We all know that it’s pretty easy to find properties on the MLS, the Multiple Listing
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Service.
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If the market is in a place where you can do that.
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In 2008, 2009, 2010, 2011, 2012, we were able to go into the MLS and put in our criteria
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of the type of property that we’re looking for in the areas that we wanted and the day
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that they came on the market they would spit them out at us and they’d say, here’s
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a property that fits those criteria.
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We’d look at it, we’d make an offer on it.
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Usually at the beginning of that process we’d get every one that we made an offer on and
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often we would offer something close to that price because the price that they were asking
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was substantially below market value.
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As time passed and more people started to realize, hey, there’s a lot of good deals
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on the market right now, maybe I should get into that, we started getting one in three
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deals.
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And that happened for a few years.
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We’d get one in three, one in four, that we made offers on and we’d be offering full
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price.
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We wouldn’t typically offer much more than full price.
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But we’d offer full price or if we thought that the deal made sense, sometimes we would
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offer a little bit less.
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But, after a while, as the market started to get a little bit better, it was harder
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and harder.
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So, when those properties came on the market, which were fewer and farther between, more
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people were making offers on them.
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So, now it was one in eight, one in nine, one in ten that we’d make offers on that
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we’d get, even though we were offering full price and doing it the day it came on the
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market, because the second day typically what they do is send us back a note saying send
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us your highest and best offer.
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We’ve got several offers on this property.
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And of course, the listing agent wants to sell it to their person most of the time because
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those were just good deals.
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So, we didn’t get as many of them that way.
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So, we had to find other ways to find those properties.
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And to do that you have to go ff market to make that happen.
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Properties that not very many people know about.
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So, you have to be able to dig them up.
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You have to find them.
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And that’s one of the ways that we use the Automarketer.
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The Automarketer will help us find properties of people that are listing them For Sale By
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Owner, and one of the things you find with For Sale By Owners the property that they’re
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selling For Sale By Owner may not be the deal that you want.
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That may not be the best deal that you want.
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But you want to be able to get a conversation with those people because a lot of them are
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real estate investors or a lot of them have other properties to sell.
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Some of them have whole portfolios to sell.
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And you can find one of those people, they may be selling one property but they’ve
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got five other properties they wouldn’t mind getting rid of.
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They just haven’t done the rehab on them, they’re in bad shape.
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They’re tired of them.
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And they’ll work with you to get them financed, to get them sold.
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And you can buy properties and find properties that way through the For Sale By Owner section.
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Because a lot of investors are working using craigslist and Zillow to sell their properties.
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The other source of leads that we’ll go after are expired listings.
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People that have put their properties on the market, on the MLS, it’s been on the market
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for six months or twelve months, didn’t get sold and that listing with their real
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estate agent expired.
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And you can buy those lists and then you can take those lists and you can import them into
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the Automarketer.
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And the Automarketer’s set up so it can send, if you have their phone number, you
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can send them a text message, or you can send them a voice blast message or you can send
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them a postcard.
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It’s also set up so it can automatically send a postcard.
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So, if I import a list of expired listings, I can send out postcards or a yellow letter,
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or self mailers.
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We’ve got a couple dozen different types of mailers that all say something along the
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lines of We Buy Houses.
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And different types of We Buy Houses, postcards, and large ones and small ones, and all types
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of things.
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So, if you have that list that’s in there you can click a couple of buttons and the
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service that takes care of those postcards will send out all those postcards for you.
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Now, sending postcards can get expensive.
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You’re going to spend close to a buck apiece.
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We’re competitive with all the other places that sell those.
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But, it’s still an expensive lead generating process.
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If you use the Automarketer to get For Sale By Owners, you’re going to spend 20± for
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a lead.
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If you do it with postcards you’re going to spend $20, $40, $80 per lead.
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So, much, much more expensive if you’re doing snail mail over doing text marketing.
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You can also, if you don’t have cellphone numbers for people, but you have land line
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numbers, you can send them voice blasts.
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So, you can create a voice blast that says, hey, I’m interested in buying your property,
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rent to buy, or buying it on terms.
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I’m an investor.
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If you’re interested, please give me a call.
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And you’ll get responses on that.
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You’ll get fewer responses on that type of ad than you will if you just to For Sale
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By Owners and say would you consider selling your home rent to buy?
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That’s the response rate, that’s the message that you’re going to get the most responses
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for.
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And if you can get those responses and you can get them on the phone and you can design
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a deal that makes sense for that particular lead.
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So, For Sale By Owners, expired listings and then absentee owners is another source of
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leads that you can buy.
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And sometimes you can only get the addresses and you’ll have to do postcards, same with
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expireds.
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But sometimes you can get their phone numbers as well.
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There’s a lot of companies out there like Melissa Data that has a append service that
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allows you to also ask for the phone numbers.
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Or, you can have a VA go in there and go into the white pages and find phone numbers for
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all of these properties, property owners and do it that way.
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And then you can do a voice blast out to those people, or a text blast out to those people
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and do marketing.
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And the way the Automarketer is set up it does a sequence of marketing messages.
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So, on day one – and it’s designed for the For Rent Method.
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And we’ve got a couple of different campaigns, but I suggest you use the three-month For
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Rent Method campaign.
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The reason is it’s gets the most responses, which you want, because you can develop those
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leads.
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It also sends them a series of messages that have different asks.
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So, the first one is would you consider selling your home rent to buy?
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The second one, same thing, except this time it gives them a link to a website that explains
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how you work and how that Rent to Buy process works and how you would buy from them and
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how they would make money and how that whole process sells them on the idea.
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And it has a form on that page that they can fill out.
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And if they fill out that form, they’re very likely going to work with you.
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It also, when they fill out that form, it sends them the lease option memo which if
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they fill that form out then you’ve got the deal.
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And you’ve done it without even talking to them.
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And that happens sometimes.
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But not as often as the people that you talk to.
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So, it goes through this process.
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And then on day seven it sends them another message, and on day – and we’ve got two
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other websites that it also sends them to over this three-month period.
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You know, every few days, every six, seven days it’s going to send them another text
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message.
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And it’s going to send them a link to a site that says We Will Buy, WeWillBuy.com,
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to see what that site looks like.
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If you want to look at the one, the first one, the one about the For Rent Method, go
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to BuyersForYourHouse.com.
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That’s the clone site that comes with the Automarketer, or one of the clone sites that
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comes with the Automarketer, WeWillBuy.com is the second one.
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Another one is the subject to website.
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It will also have the listing site that shows what you’ve got for sale.
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So you can see all these different websites and it happens through a marketing process
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that happens over time.
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So, people that have had their properties for sale as expired listings or as for sale
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by owners, they may not be ready to go the first time you contact them, but maybe a few
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days later they are.
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Maybe a week after that.
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Maybe a month after that.
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Maybe three months after that, when they finally get tired of doing the process the way they’re
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doing it and doing the things that don’t work.
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One of the things that we know about For Sale By Owners is they want to sell their property.
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They are motivated sellers.
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It’s just a matter of – the big problem is they’ve chosen a way to sell their property
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that doesn’t work.
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We know that 85% to 95% of For Sale By Owners don’t succeed with the sale.
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They end up either taking it off the market or listing it with a real estate agent.
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So, if you’re a real estate agent, by the way, going after For Sale By Owners as an
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investor is a great way to get them to talk to you.
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Because that’s another option that you can give them in this process.
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I used to get a lot of my listing as a real estate agent when I was a top producing real
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estate agent, I used to get them through For Sale By Owners.
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So, it’s a great source.
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But I would suggest that you try to do them as investment properties before you do them
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as listing because you’ll, they’re easier to do, you’ll make more money at it, and
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there’s potential that you can actually keep those properties and build a portfolio
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for the big money over the long term.
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Anyway.
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That’s how you find and put those types of properties together and the type of lead
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sources to go after.
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There’s other lead sources out there that you can go after.
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But those are my top three.
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And I think they’ll keep you busy and you can do them all over the country.
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There’s lists like this that you can do this all over the country.
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All right.
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Subscribe to the channel.
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Go to JoeCrumpBlog.com and sign up for my free newsletter.
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Go to PushButtonAutomarketer.com.
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That’s the automation software that brings in these types of leads and can work with
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these types of leads.
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And, by the way, with those leads that you buy, the expired listing leads or the absentee
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owner leads, you can import that CVS files into the Automarketer so it can send out to
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these people and keep track of them for you.
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And then of course check out my mentor program which is ZeroDownInvesting.com.
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All right – Thanks a lot.
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Take care.