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How 100 Billion Cranberries Are Harvested In 6 Weeks | Big Business - YouTube
Channel: Business Insider
[3]
all of these cranberries end up as sauce
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Craisins or in Juice bottles like this
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one made famous by this viral Tick Tock
[10]
since it was posted on September 25th
[13]
the video has been viewed over 70
[15]
million times and soon it was copied by
[17]
celebrities and tick-tockers across the
[19]
globe it was so popular that retailers
[21]
struggled to keep Ocean Spray crane
[23]
raspberry juice on shelves but just as
[25]
the video took off Ocean Spray Farms
[27]
across the Northeast were heading into
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their busiest season Harvest and holiday
[31]
prep fall Harvest is a wonderful thing
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but it's our most busy time of the year
[35]
by far
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the company has only six weeks to
[39]
harvest 100 billion cranberries all of
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that sudden demand and a pandemic made
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an already rushed Harvest even harder so
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how did Ocean Spray do it
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hey Mike hi Allison how are you honey
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awesome how are you well it all starts
[54]
here in the Bog you might recognize it
[56]
from those commercials hi we're Ocean
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Spray cranberry Growers and this is our
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100 juice starting in the middle of
[63]
September the Gilmore family begins
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preparing its hundred acres of bogs for
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the wet Harvest
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normally the bogs look like this come
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right on dry fields you can walk on this
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and not damage it the cranberries grow
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just like this in a layer of sand peat
[78]
gravel and Clay we use water to harvest
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The Cranberries but they don't grow
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submerged in water some of the cranberry
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Vines here on the bog are almost 90
[87]
years old when it's time to harvest
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Allison will flood the bog with about a
[91]
foot of water once we add the water The
[94]
Cranberries start to float on the vine
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cranberries have four pockets of air
[99]
inside to knock the berries off those
[101]
Vines farmers use a cranberry harvesting
[103]
machine you can fairly easily take them
[105]
right off the Harrow that Ben is using
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he actually built that the berries pop
[110]
off and Float to the top then for the
[113]
fun part Farmers strap on some waders
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and trudge out into the water
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The Cranberries are all floating to the
[120]
top and we're standing on top of the
[121]
vines there isn't anything quite like
[123]
the experience of standing in a bog but
[126]
it does feel like I'm being hugged by
[127]
all the Cranberries I do love that as
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you can see this is a wide open space
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and we've put in place all the CDC
[134]
guidelines we are socially distanced by
[137]
the nature of when we are farming and
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we've put in masks from inside the bog
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farmers use what's called a boom to
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Corral all the berries bobbing on the
[145]
surface one of the things that is
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surprisingly difficult is pulling the
[149]
boom it's heavy
[151]
100 of ocean sprays cranberries are
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grown sustainably but not only is wet
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Harvest environmentally friendly it's
[157]
also efficient Allison's family can
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Harvest up to 10 acres a day we are
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harvesting in all different weather we
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work every day for six to seven weeks
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whatever it takes eight weeks sometimes
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we pump right over here we can
[176]
cook into that pump that's right there
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the paddle helps to control the rate of
[181]
which The Cranberries are going into the
[183]
pump and the pump gently takes the
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Cranberries up into a truck called the
[188]
berry washer the fruit is coming up
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through here
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it builds up and then as it moves along
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it goes in here where there's a break
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and all the proof gets washed
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it goes into the back of the truck those
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trucks say goodbye to Gilmore farm and
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head out to the receiving station just
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up the road here are trucks coming from
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Massachusetts and Rhode Island line up
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by the dozens waiting their turn to
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unload once in front they back up and
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get locked into this giant lift
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Hydraulics lift the front end up and all
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the berries tumble out the back the
[225]
berries are cleaned again to get rid of
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the rest of the leaves and Vine bits
[228]
then they're boxed and sent to one of
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the manufacturing plants one and a half
[232]
million barrels will be processed here
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in just over a month it'll take the
[236]
manufacturing plants a year to go
[237]
through all those berries
[240]
over at the plant in Middleboro
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Massachusetts berries are turned into
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the products we see on the shelves we
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process all the fruit freeze it and then
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when it's frozen we can slice it to make
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that optimal sweet Dry cranberry that's
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got head of engineering here we're gonna
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go out to our fruit delivery area and
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see where the fruit comes in and we kick
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start the process it's gonna be very
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loud so we'll be wearing ear protection
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and PPE to continue operating under
[264]
covid-19 restrictions Ocean Spray had to
[266]
implement temperature checks mandatory
[268]
masks and social distancing in its
[270]
factories after suiting up we followed
[272]
Scott into the freezer we store 3.1
[275]
million pounds in our local freezer
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which is about two days of production
[278]
the berries chosen for Craisins juice or
[281]
sauce have to be frozen first once it's
[283]
frozen it breaks down the cellular
[285]
structure inside the cranberry and
[286]
allows the juice to be released and
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processed
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[Music]
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after they're frozen the berries are
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spiked to break them up frozen fruit
[294]
comes into the process then we slice it
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we defrost it and then we extract those
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juice from the berries this is where
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we're extracting the juice once they've
[302]
got the juice it's sent here to become a
[304]
concentrate that concentrate heads to
[306]
another facility where the water juices
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and other ingredients are added in to
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become the now very famous juice about 4
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400 cranberries go into a typical bottle
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of cranberry juice but after the juice
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gets extracted those leftover berries
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don't just get thrown away they become
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the dried cranberries called Craisins
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as the fruit enters the dryer it's a 210
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foot dryer that has three stages where
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we dry the food to the customer's
[330]
specifications once there's no liquid
[331]
left the dried cranberries can get
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flavorings today we're running
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strawberry on our production line it
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smells like Strawberry Shortcake in the
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facilities now for the sauce ocean
[341]
spray's first product introduced back in
[343]
1930. this year Ocean Spray expects
[346]
Americans to buy nearly 60 million cans
[349]
of the stuff for the holidays the
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berries get ground up into a puree about
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200 berries along with sweeteners go
[355]
into each can of jellied sauce the
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process hasn't changed so much some of
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the equipment we use and some of the
[361]
training that's required of the
[362]
personnel has but the general concept
[364]
has not changed in almost 90 years once
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all the products are finished they're
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packaged up and this robot does all the
[371]
boxing this is our finished goods core
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where we store product that's waiting to
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go out to the customer we have 3 500
[376]
pallet spots in here and a total of 5
[378]
500 at the site so less than three weeks
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we turn all the inventory over here in
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the core between all the flavors of
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Craisins juice and sauce Ocean Spray has
[386]
more than 250 skus or product Types on
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shelves across the globe fifty percent
[392]
of it goes to Europe and then the rest
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goes to our distribution centers here in
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the United States due to the demand from
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the viral Tick Tock and the harvest
[399]
season Ocean Spray says the plants are
[401]
operating more than normal the South
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Harbor receiving Center and the
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Middleboro plant had to hire over 230
[407]
seasonal employees while Ocean Spray has
[410]
increased production the company says
[412]
it's too soon to tell how The Tick Tock
[414]
actually affected sales I think
[415]
everybody enjoyed it I think a lot of us
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attempted at home or had family members
[420]
at sod it was really fun it was nice to
[422]
be able to bring some good vibes to
[424]
everyone
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[Music]
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