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Flutter Update: App Monetization - YouTube
Channel: Flutter
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[Music]
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hello welcome to flutter update
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today we are here to bring you some
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exciting news about app monetization
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i'm zoe a product manager on the flutter
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team
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here at google we want to help you by
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offering tools to make money from your
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flutter app whether you're targeting ios
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or android and of course there are lots
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of different ways that apps make money
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accepting payments as a storefront for a
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physical business
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offering subscriptions or in-app
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purchases or including ads directly in
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your application
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on the flutter team our goal is to help
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you easily integrate with all types of
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monetization features so you can focus
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on delivering a high quality customer
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experience
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today we're making several announcements
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that we think you will like particularly
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if you want to integrate ads into your
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flutter app
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first i am very excited to announce that
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the google mobile ads sdk for flutter is
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now generally available for broad usage
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by any flutter app
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we partner with the google ass team to
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build this plugin to be the most
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seamless and fully featured ad solution
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for flutter developers the plugin works
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on both ios and android and support
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loading and displaying all gma sdk ad
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formats
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ads can be used in a lot of different
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ways in your app
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for example banner ads usually a
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rectangle ad that occupies a spot within
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an app's layout either at the top or
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bottom of the device screen interstitial
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ads full screen ads that cover the whole
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screen of your app
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these ads work great when you place them
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at natural breaks and transitions in
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your app for example you can place them
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after the user completes a level in a
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game
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rewarded video ads one of the most
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popular ad formats among game developers
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these are ads that reward users for
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watching short videos
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native ads a highly customizable format
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that allows you to design them to match
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the look and feel of your ad content
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native allows you to provide a seamless
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ad experience with minimal interruptions
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to the app
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and last but not least we also added a
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new format called app open
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app open ads are a special full screen
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ad format intended for publishers
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wishing to monetize their app load
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screen
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app open ads can be closed at any time
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and are designed to be shown when your
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users bring your app to the foreground
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app open ads automatically show a small
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branding area so users still know
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they're in your app
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in addition to all the app formats
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supported another highlight of the
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google mobile ads sdk for flutter is
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that we are unifying support for both ad
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manager and admob
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for those of you who are not familiar
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admob and ad manager are two different
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ad services
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generally speaking small to medium-sized
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publishers prefer admob because it's an
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easy to use solution
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google ad manager is an ad management
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platform for large publishers who have
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significant direct sales and need more
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advanced features
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that being said no matter what size
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publisher you are you can customize the
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google mobile ads sdk for flutter to
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meet your needs
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in addition to help you optimize your ad
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performance we're including a beta
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version of ad mediation
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mediation is a feature that helps you
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manage all of the ad sources you use to
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serve ads to your apps in one place
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these include non-google ad networks
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such as fan uploading etc
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using mediation you can send incoming ad
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requests to multiple ad sources and find
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the best available ones to fill the
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requests
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mediation can help maximize your revenue
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by ranking all the ad sources based on
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optimized performance
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i'm only highlighting a few major
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features today but we're supporting
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almost all google mobile ad sdk features
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in this plugin
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these are the same ad features that are
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available to you if you build a native
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ios and android app
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you can use the same tool link to manage
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your campaigns track your ads
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performance
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the google mobile ads sdk for flutter is
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available today for you to download from
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pub.dev
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in addition to ads we've been expanding
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our monetization offerings across to
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help you grow your business
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for example
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our in-app purchase plugin allows you to
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integrate with a single unified service
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for offering additional content in your
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app like premium services digital goods
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and subscriptions
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moreover floater's pay plugin lets
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developers integrate once and access
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google pay on android and apple pay on
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ios
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this makes it easier and faster to
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support both platforms with a seamless
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experience for your users to pay for
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things like groceries retail merchandise
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and food delivery
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with these monetization solutions not
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only can you build beautiful performant
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flutter apps you can earn revenue to
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build a successful business too
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been working with a few early adopters
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who are eager to get started with ad
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support using flutter ahead of our
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production release it's been valuable to
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fine-tune the release with them prior to
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today's launch
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i'd like to introduce you to one of the
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biggest lotum who are the developers of
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the massively successful war game four
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picks one word a top grossing app in 50
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countries
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it is my great pleasure to have petra
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join us today to share their experience
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hi patra
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thank you sorry and hi everyone my name
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is petra and i'm a developer at lotum on
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the forepixel world team
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at luchon we create mobile games that
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millions of friends and families play
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together every day and one of them is
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four picks one word a guessing game
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where four pictures have one word in
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common and you have to guess which one
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until 2019 we maintain two different
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code bases for our android and ios apps
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however over the years the code became
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more and more complicated and high
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maintenance making it difficult to work
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on new features
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at that point we started to rewrite the
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code this time with ladder in only one
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codebase which has huge benefits for the
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whole development team
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now we only need half the time to
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develop new features
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for monetization we work with google
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mobile ads for flutter to display
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interstitial and rewarded videos
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in-app purchases are integrated to
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flutter as well that allow players to
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buy a premium version or different coin
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packs
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to be honest we've been fine tuning and
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optimizing our app for years and we
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wondered whether a big rewrite might
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impact our revenue or user base but
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we've been pleasantly surprised to see
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that wasn't the case at all we've been
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able to make these changes without any
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negative impact on usage or revenue
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flutter has been a real game changer for
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the future development of four pixel
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word and we are very excited about
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pushing the boundaries for this product
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even further
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it's wonderful to hear
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thank you again for joining us today we
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wish you all the success with four picks
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one word
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if you're interested to learn more about
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our monetization offerings please check
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our monetization page on our new website
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where you can find samples collabs
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documentation and more building a
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flutter app is just the start
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with our suite of monetization features
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we hope to help you launch a successful
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business with fluttertoo
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bye now
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[Music]
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you
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