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UK Richlist Property Investment Strategies Revealed | #getrealestate episode 2 - YouTube
Channel: Shaf Rasul
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[Laughter]
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so you want to make your millions and
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commercial property well let me tell you
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one thing it's not going to be easy and
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this video I'm going to show you step by
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step how I do it and how you can use
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some of my strategies to get started on
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property I'm going to start to reveal my
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property secrets you see how I identify
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properties I think I can turn around and
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how I turn them around to get them
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working for me and making me money
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[Music]
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don't worry this video is an appropriate
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you lucile's patch i'm not going to scam
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you
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I took your hard-earned cash I'm not
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going to rule you to a plush hotel and
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ask you to say that for a course I'm not
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even going to try and probe your book
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all you have to do is watch and one from
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my experience my group companies
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regularly outperform the market because
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we operate a very simple but very
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successful business model one of my most
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lucrative property investment strategies
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involves what I call underperforming
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basket-case
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commercial property assets what makes an
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asset underperforming well it could be a
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property with a recent void that's
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property speaking for it's empty or
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doesn't have a tenant or it could have a
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fear management team that's property
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speak for they just can't be arsed or it
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could be due to depressed market
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conditions this could be a general
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economic slowdown or short term
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uncertainty because of an event like a
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general election or a referendum it
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could even be a result of investors
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losing favor and a particular sector of
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the market so getting back to my basket
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case properties we have the potential to
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generate significant value through
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clever asset management you have to take
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a risk to make money but you also need
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to make a give that risk I'm going to
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show you exactly how we do that in this
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video we'll look at the first stage of
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my formula I'll explain the downsides
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and pitfalls so you can avoid them
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warren buffett's number one rule and
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business as you never lose money as
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number two rule is never lose money
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remember this rule if you apply it to
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commercial property and maximize your
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upsides quickly and efficiently you'll
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soon be on the path to success right
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let's get the boring bit out of the way
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first property can be a rescue business
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and I don't want to promise you the
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earth if you do this wrong you will lose
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money there's no doubt about it
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you have to mitigate your risk do your
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research do your homework
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and try to learn as much as you can
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about property before you jump in ask
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the property professionals reboost and
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have a look online before you do or say
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anything seek professional advice from a
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qualified property professional like a
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chartered surveyor
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and always always always use a
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specialized property solicitor remember
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and
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offering you bespoke property or legal
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advice and I recommend that you always
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get professional advice and help before
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entering into any transactions okay so
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back to me and my success my team and I
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are commercial property investors
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entrepreneurs and asset managers we
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source an asset manager property to
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maximize its value and therefore
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investment of Tom's if you've not seen
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my previous video stop right there and
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go back and watch it do it right now and
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I'll explain everything there's a link
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in the comments to make it super easy
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for you so what's our goal we want to
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transform problem basket-case assets
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into stable more risk investment
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products sometimes we do them but often
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we sell them on my successful business
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model has four steps and they are one
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stabilization of assets to capital
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improvement 3 amortization for
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reinvestment to make explaining my
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methods even easier I'm going to give
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each section its own video I'll take you
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through a step-by-step guide to my
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business model and show you exactly how
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we get this done today let's look at
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stabilization of asses I'm going to
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break it down into small chunks of
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aggressive leasing and emotive marketing
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solutions with cost-cutting measures the
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biggest problem we have when buying
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distressed assets or basket cases is
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dealing with the unknown we aren't going
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to be handed all the crucial paperwork
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we need we know there'll be huge gaps
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there will be holes on the rental
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history there will be errors the
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buildings will probably be in need of
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repair and tenants if there are any
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we'll be fed up and dissatisfied
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so we're enough do we start with these
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issues well I've always found the best
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way is to use a personal touch as soon
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as we decide we're buying a property we
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have a chart when it ends we will see
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them discuss their problems and find
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solutions we build a rapport with them
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and as soon as all the legal side of
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things is wrapped up we'll meet the
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tenants again to go through it all it
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costs nothing to keep 10 subsidy but
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what a difference it can make in a
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professional relationship
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[Music]
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so what happens if we take our property
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and the arm and antennas that's when we
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tug to address everything on average
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that can take up to six months to get a
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tenant for a commercial property all our
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cash walls and models have a void of six
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months if you cut the stem to three
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months you might perform your business
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plan by a whopping 50 percent and the
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best way to do this
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we employ top agents to find tenants but
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we also do mainly lettings ourselves
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here are some tips to remember keep a
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database yes we use either this to be
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leasing for us but we also have a
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database of tenants we've previously led
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to it and potential tenants or read an
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enquiry to rent a unit let's see my team
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are at a networking event and I'm
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chatting to someone whose business is
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doing well
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and stands to reason they mean well
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expand their business and mean bigger
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commercial premises or perhaps someone
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is looking to downsize as part of the
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restructuring process we can help them
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with that if we sell an investment
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property we still keep in touch with
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former terms at some point they will
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want to expand or relocate and we will
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be the first port of call remember the
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name dress up America we would existing
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tenants who want to expand first though
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I want to tell you about project
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contemporary we purchased a vacant
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building and Melwood Industrial Estate
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and Monmouth Northwest million
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we plan to beef up the existing building
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and sputterin to treat counters and lay
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a decent yard we plan to build our
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project contempo development this is a
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hugely ambitious and revolutionary
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project have a look at the leg school
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and you'll find out why we were so
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excited about and by the way it wasn't
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just us who were excited there was a
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huge demand and a certain Donald Trump
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even wanted a piece of the action
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before buying yet we were going to split
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the lien building in to treat counters
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but while we were applying for planning
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permission dress up at started speaking
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to us about finding larger premises we
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decided to let the building to dress up
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as it would mean our capital lightwaves
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plan of the building had been
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substantially reduced this process is
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called pivoting if you want to know more
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about pivoting your unlock check out my
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earlier video and my speak like chef
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series there was a when when deal for us
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and dress up we agreed a 10-year lease
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and didn't have such a big ugly and they
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had shiny new premises with excellent
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transport links
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Glasgow and Edinburgh crucially they had
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a much greater capacity to allow the
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business to go this example shows the
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importance of keeping a database another
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way we aggressively lease is offering a
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finder's fee for a great tenant stay
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tuned you could find yourself at
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twenty-five thousand pounds I'm totally
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serious
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stay tuned to find out what you have to
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do let's look a finder's fee we attract
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great tenants by offering a finder's fee
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to agents and or incentives to employees
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if a suitable tenant is found by a
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specific deal we've used the strategy
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successfully on a number of occasions
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over the years to see how this works
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let's do an experiment
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normally I'd only do this with property
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agents but anyone can take part on this
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we recently bought a 32,000 square foot
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building and who the hell would later
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broth for 1.9 million pounds I'm going
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to offer a 25,000 pound at finder's fee
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to anyone don't reduce me to a suitable
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tenant you heard me
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you'll need an introduces contract pack
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submit sure you download that from the
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link in the comments you might think I'm
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luster by offering that much but let's
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take a poop son look at the maths the
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current value of the bond remember that
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set vacant is 1.9 million if we get a
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half decent tenant are asking rent of
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200,000 the yield could be around 8% or
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perhaps even better which puts a value
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of 2.5 million on the building are
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retained agents normally charges 10% of
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the court in rent but by offering an
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incentive were speeding the process up
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for the avoidance a day even if the
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tenant was introduced to us by a third
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party as in the above example we would
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stall PR 18 regions if you want to see a
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real-life example of investment values
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have a look at our reinvestment on Gordy
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Road which is featured and the previous
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video unless series what are you
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reaching for then wouldn't introduce us
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back get your brain in gear and see if
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you can introduce a tenant to me for
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25,000 pipes how else do we promote our
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asses well I'm a fan of innovative
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marketing solutions the most essential
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part of marketing has to take advantage
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of technology is simply not enough to
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stick to boring old butchers for a
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property you need to think outside the
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box
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remember project and temple when I was
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trying to gauge interest I did a spoof
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anal
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mountain of Donald Trump trying to buy
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it from me and the video alone resulted
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in 19 lighting inquiries you do ListView
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speech videos for good quality videos
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are essential about release previous
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videos of ours as the selection popping
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up on your screen
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[Music]
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the degree we of Kenyan message across
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then a brooch on your marketing toolbox
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is incomplete without video marketing
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statistics show that 51.9% of marketing
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professionals worldwide name video as
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the type of content with the best return
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on investment while 76% on festus to
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business marketers see it help them
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increase sales next step you have to
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build a brand a couple of years ago we
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bought an almost freaking Industrial
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Estate and Central Scotland for 400,000
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pounds this was a real basket piece
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asset when a few odd thanks to us today
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about the squeeze we couldn't find it
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online I seem to have several names and
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the location was contradictory even
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while we were doing to diligence in the
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fortress we had already started the
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rebranding process the first thing we
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did was to rename this T to bul means
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Industrial Estate has seemed the most
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obvious thing to do if we couldn't find
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it or hope that potential tenants out
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naming the property makes it more well
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known and more increase its value I'd
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advise you to do your research when it
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comes to coming up with a suitable name
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consider the local area community and
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history once you sort to their name
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think your branding the first thing most
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people see when they come to the
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building or industriously is your
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branding update or a payer signage make
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sure as norm skewed from the Lord or
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difficult to meet keep your signage
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up-to-date and consider different sign
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sales materials sizes and placements of
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course no marketing strategy is complete
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without a website as simple as it sounds
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I know moves of industrial states that
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you will have one is crazy a website is
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a calling card that will help problem
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available burnings
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services and other key advantages to
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prospective tenants
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Plus once at ten at SN that will help
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make finding their stay easier
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encouraging fruitful F required I'm not
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going to talk too much about SS T in
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this video as I'm using it as a key
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study for a future video but suffice to
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say we need a 68 percent return on our
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investment within 14 months you really
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should watch this case study when it
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goes live on my youtube channel and a
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couple weeks
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so headlight subscribe button and
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notification veil if you want to know
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more about building brands of several
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videos on the subject on this channel
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there's again a description and the
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comments cyclic the final part of my
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stabilization of assets whoops
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at cost custom measures again let's skip
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do with a video dedicated solely to my
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techniques but we'll have a quick work
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of Foreman's Industrial Estate ago
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SST had a very high turnover of talents
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and the two things thus today were legal
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costs and agents fees like stately
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separately agents are typically paid
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between 7.5 and 12.5% of the first u.s.
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rent
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bearing in mind the average 10 was a
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nasty cut around a year we had to find a
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solution for reducing this the idea was
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simply repeal a website for the estate
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even before we purchased by the time we
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had acquired that the website had
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generated sufficient leads for us to
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have the estate fool for the week some
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acquisition the best thing was our cost
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of client acquisition was now when it
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came to legal costs the key factor that
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decreased them was to stop issuing
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leases and instead adopted a simple
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non-negotiable to page license a license
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to occupy is generally only appropriate
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for short term wedding arrangements so
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that's how we take the first steps of
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stabilizing assets for me by basket-case
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properties aggressively sang and emotive
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marketing and cost-cutting are all part
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of a tried and trusted method that are
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used for nearly two decades and this
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period at I have done over 500 million
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worth of property use so I'm the one
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talking right when a piece of the action
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then don't mess the next steps for my
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asset management commercial property
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business mobile fiddles hit that
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subscribe button for my free youtube
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channel and the Nullification bail and
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yuba kept a flying up to do let me know
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what you think and get in touch at you
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reckon you've got a chance of bagging my
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twenty five thousand times
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finder's fee
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[Music]
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